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The Investment Project of the Company XY s. r. o.
Koubek, Lukáš ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
This thesis focuses on the comprehensive evaluation of the investment project for housing construction in Brno. In the paper I will first focus on the economic evaluation of the project and will define the conditions of the project for its acceptability and feasibility. Next, I will focus on the possibilities of the project sale and the associated risk analysis. The last section focuses on a separate proposal of promotional ways and a way of financing for the end customer.
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Company Communication Mix
Švecová, Michaela ; Novotná, Marie (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the sale of confectionery. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond part deals with the introduction of company and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Marketing Activities of Dalešické cukrářství
Vidlák, Vojtěch ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This Bachelor's thesis focuses on analyzing marketing mix of the company Dalešické cukráštví. The theoretical part speaks about basic concepts of marketing, marketing mix itself and his tools and differences in marketing mix between the company doing business in services and and the company outside of them. Analytical part introduces us the concrete chosen company, analysis of its marketing environment and marketing mix. Among solutions there are proposals to improve marketing mix of this particular company to gain more profit out of it and improve its functioning.
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Product Communication Strategy
Přichystalová, Romana ; Přichystalová, Petra (referee) ; Schüller, David (advisor)
The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.
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Marketing Activities of a Company Operating in the Real Estate Market
Švecová, Michaela ; Rygl, Tomáš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Proposal to improve the marketing communication of the company
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
Bachelor thesis is focused to improve marketing communication for a alcohol delivery company. The theoretical part is focused on explaining the basic concepts in marketing and communication. The analytical part deals with the current state of the company, determining possible shortcomings and then a proposal to improve the company's marketing communication. Improving marketing communication should help attract new customers.
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Marketing Activities of the Sports Organizations
Trčková, Kateřina ; Jenišová, Blanka (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing activities of „Sportuj s námi“. The theoretic part deals with the theoretic solution of the marketing, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing activities of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. A part of the thesis is also a questionnaire. Its purpose is to find out public and runners attitudes to activities of sports organizations and determine level of awareness of the sport organization Sportuj s námi. The results of the thesis itself are recommendations for Sportuj s námi, which were created using SWOT analysis and questionnaire.
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Marketing Strategy of a Company
Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
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Marketing Mix of Travel Agency Fischer, Inc.
Burdová, Lucie ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing mix analysis of Travel agency Fischer, Inc., which sells a wide range of tours including exclusive services. This thesis is aimed at streamlining the marketing mix of the travel agency (specifically Hodonin branch), which should bring to the agency more satisfied returning customers as well as new customers, and this should lead especially to earnings growth and better position in the travel agency market.
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Marketing Mix of Company Senergos, a.s.
Doležalová, Jana ; Malinovská, Ivana (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing mix of Senergos company, a.s.. The theoretic part deals with the theoretic solution of the marketing mix, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing mix of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. It should bring the improving of market position, the increasing of profits and higher satisfaction of customers. The company does business in the energy sector.
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