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Public sphere in printed media and on Internet: comparative analysis
Čížková, Lucie ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This thesis presents an analysis of the public sphere in the environment of two different media types. The analysis is performed on the basis of the extent of different participants in the media contents which were related to the declaration of the ban on selling alcohol spirits in the Czech Republic in September 2012. The theoretical part of the paper is focused primarily on the definition of the basic concepts, such as new and traditional media, the public and the public sphere, then also on normative theories in general, along with a more detailed view on the normative theory of the public sphere, within which the paper is focused on participatory and discursive model of Jürgen Habermas. The second part of the paper provides on the basis of quantitative research, which was preceded by qualitative analysis, an empirical comparison of the extent of different participants and their access to the content of both media types. It also provides an overview of applied topics and contextual frameworks through which was a declaration of the ban on selling alcohol spirits in the media reported. In the conclusion, there is a statement which is based on the evaluation of the collected data. It was concluded, that the public sphere in the internet environment is not, considering the extent of participation of...
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Czech-German Declaration in selected Czech and German daily newspapers
Bruner, Štěpán ; Handl, Vladimír (advisor) ; Šafařík, Petr (referee)
In this paper I study point of view of four czech and german newspapers and points of view of people, which they cement and that all in case of Czech-German Declaration. The studied newspapers are Czech Právo and MF Dnes and on the other side German Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. These will be compared i four time perionds: December 1996 - January 1997, May 1997, first and tenth anniversary of Declaration.
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Means and functions of the medialization of financial markets in the last decade
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Kyjonková, Petra (referee)
Bachelor thesis deals with means and functions of financial markets medialization in the last decade on the print, broadcast and network media material. In the introduction there is a brief outline of the current situation of economic news in the Czech media environment. The first part of the thesis provides economic (financial markets theory) as wel as media (application of semiotics) theoretical bases. The practical part of the thesis analyses the outcomes from financial markets publicized in selected titles of journals (Hospodářské noviny, Mladá fronta E15, MF Dnes and Lidové noviny), news sites on the Internet (iHNed.cz, E15.cz, iDnes.cz and Lidovky.cz) and in Česká televize broadcasting. The analysis uses the knowledge of semiotics - the study of signs and sign systems. The aim of the thesis is to define the means which are used for financial markets medialization depending of the type of media (print, broadcast and network media) and evaluate their functions. Attention is also paid to the diversity of the means in an economically-oriented and general media. The results of the analysis show strong stereotypes of means of financial markets medialization across monitored media, frequent use of symbols, tables, graphs and other graphic elements. The conclusion offers several hypotheses for...
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The picture of mental illness in the print media in three central European countries
Nawková, Lucie ; Jirák, Roman (advisor) ; Bražinová, Alexandra (referee) ; Vevera, Jan (referee)
Media are considered to be the public's primary source of information regarding mental illness. Evidence suggests that media representations of people with psychiatric disorders are frequently negative and contribute to their stigmatization. On the other hand, media can play an important role in reducing this stigmatisation by providing adequate information about this topic and engaging in antistigma campaigns. Up to now there was no standardised measurement of the stigma of mental illness in print media using clearly operationalized definitions. The objectives of this project were twofold; to develop a standardised and objective instrument to measure stigma of mental illness in print media; and to conduct an analysis of the current coverage on mental health/illness issues in Czech, Croatian, and Slovak print media. The development of the Picture of Mental Illness in Newspapers (PICMIN) instrument was based on the principles of content analysis, a research technique for making replicable and valid inferences from text to the kontext in their use. The instrument consists of eleven descriptive and five analytical categories. The most interesting findings based on the analysis of media representations of mental illness were; a similarly high level of stigmatizing articles across countries, clearly...
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Development of representation of criminality in the Czech press
Svobodová, Veronika ; Trampota, Tomáš (advisor) ; Škodová, Markéta (referee)
This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.
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Koubek, Filip ; Lábová, Alena (advisor) ; Vojtěchovská, Martina (referee)
This thesis deals with photographs in the printed media among the elections to the lower chamber of the Czech Parliament during 2Q 2006 and 2Q 2010. The main focus is picture of the politicians and the political parties. In the theoretical part of the thesis we sum up the main aspects of the media ahead of the elections and the publishing of photographs. We observe news factors, agenda setting, framing, spiral of silence, technical aspects of photography or manipulation possibilities. The practical part brings the analysis of the photographs in the home news pages of the in the four most-read broadsheet daily newspapers and another daily newspaper that is published by a political party. The analysis sample comprises all issues of the dailies in the period of five weeks ahead of the elections in the years 2006 and 2010. The data were analyzed by means of the quantitative content analysis. For this analysis we used up to 20 parameters. The quantified data were then analyzed by the SPSS and PASW statistical software. Multilevel analysis was also applied. This analysis gave us a lot of conclusions that helped to answer the following main issues: How much space the printed media devoted to the elections, what was the proportion of each political party, to whom was given importance, what is the difference among...
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Political marketing in the pre-election period
Baghdasarjan, Inesa ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.
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The electronic versus print media in leisure time of youth.
KUBOUŠKOVÁ, Petra
My diploma thesis deals with the relation of youth to various kinds of media in their free time. First it describes media, their function, possible impact on personality, media literacy. It deals with division of media, more concerned with the mass media, electronic and print. It also characterizes free time and the period of youth aged 15 30 years. The study of literature led to questions for quantitative research, young people and library staff were interviewed. Selected youth use electronic media more in their free time, but often they are not satisfied with it, they would prefer to read more books.
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Analysis of Print Media and its Future Outlook
Naumkina, Anna ; Cook, Gina (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.
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Media planning (with focus on print media planning)
Vyskočilová, Hana ; Koudelka, Jan (advisor) ; Lašek, Ladislav (referee)
One of the main goals of this Master's Thesis was to characterize the process of media planning and its organization, to determine the factors influencing this process and get to know the specifics of print media planning. Diffrent sources of information were used to study the process -- available literature, available analysis of the media market in the Czech Republic and also practical experience of media planners. Another important goal was to propose a media plan Spring 2004 for the Open University Czech Republic o.p.s. The analysis shows that media planning is very complex process involving many individual steps. The starting point is a deep analysis of the company and product. The next important step is then a selection of appropriate media strategy and creation of the the most effective media mix. During the print media planning must be taken into account factors such as the creativity of advertising, its format, campaign timing and the content of communication. In the practical part the Open University media plan for print and electronic media was designed. The media type has been chosen according to the target group of the potential students. The plan is based on the real situation of the company and therefore, together with other proposals for changes of the corporate communication, in the next period feasible.
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