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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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Politicization of WHO during COVID-19 pandemic in Czech media
Hrebenár, Petr ; Parízek, Michal (advisor) ; Stauber, Jakub (referee)
This bachelor thesis delves into the portrayal of the World Health Organization (WHO) by Czech media during the critical period of the COVID-19 pandemic, aiming to understand the nature of media coverage and its implications on public perception. The study examines whether individuals with lower socio-economic status and educational levels are predisposed to engage with media that casts the WHO in a negative light. Utilizing a dataset from the Newton Media database, the thesis employs quantitative analysis to assess the sentiment of media coverage and consumption patterns across different demographic groups in Czechia. Through rigorous statistical testing, the research reveals significant correlations between socio- economic and educational demographics with preferences for negative media portrayals of the WHO, aligning with the theory that such groups may be more skeptical of international cooperation. This investigation contributes to the academic discourse on the media's role in shaping public opinion during global health crises and offers insights into the socio-political dynamics that influence media consumption.
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Vliv koronavirové pandemie na vzdělávání v roce 2021
Vlasáková, Petra
The bachelor's thesis deals with the impact of the COVID-19 pandemic on education in the Czech Republic, especially from the perspective of secondary vocational school students. The theoretical part deals with the use of the course of the pandemic, the impact of pandemic measures on forms of education and the use of digital technologies in teaching before and during the pandemic. The practical part consists of research that, in the form of a questionnaire survey, maps the impact of distance learning on the education of pupils at a selected secondary school. It shows the level of knowledge of pupils and teachers and the preparedness of schools during the COVID-19 pandemic. The output of the investigation is recommendations on how to make distance learning more effective during the pandemic.
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Preparedness of selected providers of social services for emergencies with a focus on the epidemiological situation of COVID-19.
PAVELKOVÁ, Petra
The diploma thesis deals with the readiness of selected social service providers on the territory of the South Bohemian Region for dealing with extraordinary events. For the diploma thesis, social facilities providing a residential form in the territory of the South Bohemian Region were randomly selected. In these facilities, staff is the most important thing for clients, so staff should be adequately informed and prepared for emergencies. The social facilities providing the residential form include: these are homes for the elderly, homes for people with disabilities, asylum housing, halfway houses, weekly hospitals, sheltered housing and others. The first chapter of the theoretical part deals with the issue of social services. To include individual concepts related to social services, the classification of social services, without which we would find it difficult to orient ourselves in the offer of services. In the next chapter I focus on COVID-19 disease, its symptoms, spread and treatment. In the practical part of the diploma thesis, 78 facilities were addressed by random selection. 41 of the addressed facilities actively participated in the questionnaire survey. The aim of the diploma thesis was "To assess the current state of readiness of selected providers of social services in the South Bohemian region to deal with emergencies." To achieve the goal of the diploma thesis and to answer the hypothesis: "Providers of social services in the South Bohemian region are 80% ready quantitative research "was chosen, the data of which were obtained using a questionnaire survey. 78 social facilities providing a residential form in the South Bohemian Region were randomly selected for the diploma thesis. Questionnaire (Appendix 1) was distributed to social service providers, according to the register of social service providers. The questionnaire contained 38 questions. The results of the questionnaire survey were evaluated in the form of graphs, including their interpretation. A threshold has been set for assessing the awareness of social service providerssuccess rate of 80% correct answers. The results of the questionnaire survey show that the readiness of selected providers of social services in the South Bohemian region reached only 58 %, which means that social service providers are not sufficiently prepared for emergencies. The threshold of success was met in questions 1, 5a, 5b, 8, 10, 11, 13, 22, 23 a 30. Most social service providers have developed a crisis preparedness plan (question 13) and the thesis shows that social service providers are interested on the creation of a system of education and training of volunteers (question no. 36) where, however, the threshold of success was not met. The diploma thesis can be used for other study purposes.
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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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