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Event marketing
URBANCOVÁ, Markéta
The goal of the thesis is to suggest changes for the next period based on the analysis of the selected event. The thesis is divided into the theoretical and practical part. First of all, the theoretical part describes communication tools, their main purpose, advantages and disadvantages. The following chapter deals with event marketing, as the main theme of the thesis. There are provides definitions of the concept, types of events and their implementation. The Chocolate festival was chosen for the practical part. In this part are stated general information about the event, information about sponsors and forms used for marketing communication. The next chapter focuses on quantitative research. Required information is obtained through a questionnaire survey and an analysis is also carried out through participant observation. Based on the results of evaluation, are set suggestions that can serve as recommendations and contribute to the improvement of the event in the next period.
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Building a brand loyalty program for Deers Jewellery
Buchtová, Kristýna ; Kolouchová, Daniela (advisor) ; Machek, Martin (referee)
The aim of the work is to create a loyalty program for Deers Jewellery. Deers Jewellery is a Czech brand producing handmade design jewellery. The proposal loyalty program of will be based on data obtained through in-depth qualitative interviews and a quantitative questionnaire responded by Deers Jewellery customers. The thesis is divided into two parts. The theoretical part defines the concept of sales promotion and deals with its tools, namely with loyalty programs and customer loyalty. In the practical part, I will introduce the Deers Jewellery brand and carry out questionnaire survey to find out, who are the customers and how do they perceive the existence of loyalty clubs. The practical part also includes the proposal of the Deers Jewellery loyalty program.
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Event marketing
NOVOTNÁ, Michaela
The goal of the thesis is to suggest changes for the upcoming period, based on the analysis of the chosen event. The thesis is divided into two parts, a theoretical and a practical part. The theoretical part deals with the problem of individual tools of marketing communication mix first. Their main objective, their advantages and disadvantages are always mentioned. The following chapter of the theoretical part is already focused at the thesis topic, the event marketing. This part summarizes the basic definitions, the typology of event marketing and the newest trends. The practical part deals with cocolate festival analysis. First, the festival is introduced and then the analysis of festival perception is carried out through a questionnaire survey, and an analysis of information obtained through participant observation. Suggestions that are based on these analyses, are worked out leading to a possible improvement of this festival.
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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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The Proposal of Improvement Public Relations Company
Skulínková, Renata ; Špaček, Jan (referee) ; Mikulec, Luděk (advisor)
This Bachelor Thesis propose how company AUTO-SPEKTRUM-ACC spol. s.r.o., working in the automobile industry, can improve their public relations. It is analyzing the marketing communication mix of the company with the main focus on public relations. These analysis propose how to improve the public relations for the company, finally leading to an increase of the saleability.
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The Proposal of Marketing Strategy
Štrbáková, Zuzana ; Ondrášková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.
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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Comparison of the Marketing Communication Mix of profitable and non-profit Sport Organizations
Hanzlová, Eliška ; Král, Pavel (advisor) ; Hajdíková, Taťána (referee)
This thesis is aimed at analyzing the marketing communication mix of the chosen profit and non-profit sports organizations. Based on a thorough analysis and proposing appropriate improvements or recommendations. Partial aim is finding funding sources and uses of funds for the marketing communication mix. Thesis is focused on theoretical knowledge of sports, economy of sports, marketing, marketing communication mix and findings in the field of characteristics profit and non-profit sports organizations. The practical part is focused on analyse of chosen profit and non-profit sports organizations in the Karlovy Vary region. It is a climbing and mountaineering organization or association, offering, brokering and ensuring climbing on indoor and outdoor walls, rock climbing, or other similar outdoor activities. On the basis of a personal interview the current marketing communication mix of organizations was analyzed, including funding sources and proposed improvement measures.
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Analysis of the marketing mix of online petition portal
Reisner, František ; Procházková, Markéta (advisor) ; Franěk, Filip (referee)
This thesis analyzes the marketing communication mix of petition portal Jednej.cz. The use of marketing tools is described in terms of general marketing of Jednej.cz and on the example of the petition "We do not agree with Klaus's amnesty." The aim is to describe and evaluate marketing of Jednej.cz and then propose improvements of the marketing communication mix and the use of marketing tools.
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