|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
Strategy of a company doing business in the sector of education
Karasová, Irena ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main aim of this graduation thesis is to analyze current marketing strategy of the company and to propose changes which would help the company to perform better. At the beginning of the theoretical part I firstly concentrate on general understanding of the concept of marketing and service marketing. Second chapter is focused on specifics of school marketing management and application of theory of marketing mix on the area of education. In the methodical part I start with company introduction, followed by definition of its target group and competition analysis. Then, on the basis of my own research and experiences, I analyze each part of marketing mix of the school and I perform its SWOT analysis. In the next chapter I show results of my own research in more detail and at the end there is a conclusion with my proposals how to improve current marketing strategy of the company.
|
|
|
Marketing activities of the restaurant "Pizzerie Bowling Litovel"
Spáčilová, Eva ; Procházková, Markéta (advisor) ; Menšíková, Andrea (referee)
This Thesis deals with marketing activities of restaurant "Pizzerie Bowling Litovel", that tries to keep its satisfied customers. Theoretical section focuses on the principles of marketing in services, especially in hospitality. The practical section describes the current situation of the restaurant. Through the use of marketing research and competitive analysis, applies the theory on the real project and arrives with plans and recommendations on how to improve the marketing of the restaurant.
|
|
|
The analysis and proposal of changes in a marketing strategy of a selected company
Pokorná, Adriana ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The main aim of this graduation thesis is a proposal of changes in a marketing strategy in the area of the B2B service marketing, to be specific in the area of special trainings. The theoretical part consists of two chapters. The topic of the first chapter is a process of the strategic marketing. The second chapter describes specifics of the B2B marketing, specifics of the service marketing and theoretical backgrounds of the employee education. The methodical part consists of remaining two chapters. The third chapter focuses on the situational analysis. It consists of an analysis of the external environment, an analysis of an internal environment and a market research. The fourth chapter is based on results of the third chapter. The main aim of the last chapter is to propose a concrete marketing strategy, including a budget proposal.
|
|
| |
guest ::
