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The marketing plan of sport's event Žij pohybem
Dáňová, Kateřina ; Voráček, Josef (advisor) ; Markgráfová, Tereza (referee)
Name: Marketing plan of sport's competition Žij pohybem Objectives: The main objective of the diploma thesis is to create a marketing plan of a sports competition Žij pohybem, which will be used as a basic concept upon preparation and realization of the sports competition Žij pohybem, in case of positive acceptance. Methods: A situation analysis is used in the thesis, which evaluates a current statement of the competition, its competitions and customers. Necessary parts of the situation analysis are SWOT and STEP analysis. The SWOT analysis adjudicates strengths and weaknesses, opportunities and threats that can appear during organization and realization of the competition. The STEP analysis determinates the macroeconomic background and covers circumstances, influence and situations that affect the competition. Results: The sports competition Žij pohybem has a stable range of customers, whose number increases regularly. Its competition is limited, which is an opportunity to obtain the biggest part of the market. A weak financial matter appeared as the main weakness, which endanger the whole realization of the competition. Finding sufficient financial resources should become a prior task that will need the biggest attention. Key words: Marketing, marketing mix, communication mix, marketing plan,...
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Marketing plan for an installation of a ski resort
Drengubáková, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing plan for an installation of a ski resort Goals: The goal of this study is to construct the marketing plan for the new ski resort situated in an area Železnorudsko. In connection with the marketing plan it is necessary to make the marketing research and the analysis of the competition. Methods: As for marketing research, the method of a written interrogation is chosen. As far as the analysis of the competition is concerned, the assessed criterions are evaluated on a point scale and the appropriate weight is attributed to them. The weight is determined by the method of an order. Results: The result of the Bachelor Thesis is the marketing plan consisting of the detailed description of the used promotional strategy, the personal plan, the economic enumeration, the spatial resolution etc. Keywords: Marketing plan, Marketing research, SWOT analysis, Marketing goals, Marketing strategy, Budget
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The marketing plan proposal of relaxing complex
Tužová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: The marketing plan proposal of relaxing complex Objectives: The main aim of this project is to create the marketing plan proposal of relaxing complex. The goal is to clarify a situation of the fitness market in Czech republic and partially in the world. Also to explore this sphere of wellness and find innovative means, which are used in modern wellness and fitness clubs. This project includes the marketing mix of providing services. Methods: In methodological part, this project is based on the analysis of competiton in wellness and fitness sphere in Prague. This project also uses the analysis of client's requirements in wellness sphere and the interview with fitness a wellness managers. Finally there is swot analysis, that summarizes both the analysis of internal environment and the analysis of external environment. Results: This project contains the marketing mix of the suggested relaxing complex and you can read there the idea of this wellness, provided services and products, prefering attitude to clients and presentation of whole complex. There is also the propagation plan, the question of human resources management and the price policy. Keywords: Wellness centre, fitness centre, marketing plan, innovation, marketing mix, target market.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Bee Farm with Elements of Innovation
Holubová, Hana ; Syrovátka, Oldřich (advisor) ; Janda, Tomáš (referee)
The aim of the thesis is to create a business plan Bee farm U Králů in the region Šumava. The main activity of bee farm is the production of bee products. Thesis also deals with the problem of loss of beekeepers and the lack of awareness of this discipline in the Czech Republic through the beekeeping club, apitourism and bee educational trail. Bee farm is also pathfinder on the Czech market in the sphere apitherapy. The contribution of the thesis is in the support of beekeeping and in the production of quality products.
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Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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