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Medial Reflection of the Occupation of Czechoslovakia by the Varsavia Pact Army in 1968 in Chosen Contemporary Media
Neuman, Michal ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This bachelor thesis deals with the historically extremely significant event of the entry of the Warsaw Pact troops into Czechoslovakia in August 1968 and its subsequent occupation. It focuses on contemporary press with both daily and weekly periodicity and attempts to point out, what are the main themes in connection with the occupation which the allied forces engaged in. For this work, the analyzed period was defined as the time between the August 14 and September 21. The examined periodicals are Rudé právo, Práce, Svobodné slovo, and Mladá fronta, as those were the most read journals of the time. The journal Zprávy serves as a complementary journal, which was a propaganda instrument of the Soviet Union. The magazines Květy, Signál and Mladý svět were also chosen because of their edition. The crucial part of the work is the analysis of selected periodicals, in which I`ve pointed out the most important articles, which have been published in connection with the intervention and subsequent occupation. The work also focuses on the reintroduction and the establishment of a censorship institution at the end of August, which greatly affected the medial publications. An important part of the work is also the comparison of individual periodicals in various aspects, such as overall awareness of the...
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Periods of Time (1930-1938, 2000-2008) and Their Comparison
Žbirková, Nikola ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The subject of this master thesis is the comparison of the way of writing about celebrities in two time periods, namely 1930-1938 and 2000-2008. Thesis are based on two first-republic social magazines, Eva and List paní a dívek, and two magazines from the turn of the century - Cosmopolitan and Rytmus života. The first part of the thesis introduces primarily a theme of the social magazines and celebrities, it also touches the tabloid and the mass media. It also deals with the characteristics of selected social magazines. At the same time, the theoretical part explains the basic knowledge from the history of the two examined periods, which allows a better understanding of context of the periods. The second part of the master thesis is focused on own empirical research, which consists of exploratory and descriptive phase of research. It is therefore the most important part of the thesis, which brings new knowledges. The exploratory phase includes a research sample and presents article entries. The descriptive phase includes an analysis of relationships between celebrities and themes, emotions and sentiment in relevant articles. Part of this section contains research questions and answers.
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Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
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Media Portrayal of Older Adults in Czech Senior Magazines
Sikorová, Renáta ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis deals with portrayal of elderly people in media. Thesis use a visual analysis of content to examine five Czech magazines for seniors: Doba seniorů, Grand Generace, Revue 50 plus, Spokojený domov and Vital Plus, year 2015. First part of the thesis explains theoretical concepts, which are related to this issue. It defines the concept of "oldness", the term "senior" and determines the limits of old age according to different authors. Next subchapter defines representation of reality in media and describes the difference between media reality and social reality. In the chapter Representation of old age in media we introduce the results of Czech and foreign studies, from which we have drawn not only in theory, but also in the preparation of our research plan. Fourth subchapter refers to stereotypes and myths about old age, ageing and seniors. Above that, the thesis also includes image analysis of photo content. Its main object are photographs with people over 50 years old. These images has are analyzed using several variables that we have created from Czech and foreign research. The data is mainly draw from the Czech study from 2007, whose results we compare with ours. The research was aiming to answer the research questions, make an image of seniors, who appear in "senior magazines", and to...
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The comparison between regular sections in the magazine Tramp and in the magazine Puchejř
Šuhajová, Klára ; Osvaldová, Barbora (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with comparison of regular sections of "tramping" magazine Tramp, published between the World War I and the World War II (so called the First Czechoslovak Republic period), and a modern magazine Puchejř. (Tramping in Czech and Slovak language describes a movement incorporating woodcraft, hiking/backpacking/camping and scouting, with a characteristic flavour of and styled on American culture, especially Wild West). Forms of the First Czechoslovak Republic "tramping" and present movement differ in many ways. I expected, that due to these differences, the content of these magazines from different periods will be divergent. The task of this thesis is to find and compare these differences. The thesis consists of two parts - theoretical and practical. The theoretical part deals with differences between the historical and present form of "tramping" itself, and "tramping" magazines. Practical part examines the articles in regular sections of magazine Tramp and magazine Puchejř using the method of content analysis. The 22nd volume of the magazine Puchejř and the first six numbers of the 3rd volume of the magazine Tramp were used as research samples. The research confirmed the hypothesis. It was partly proved, that the articles of regular sections of researched magazines are...
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Comparison of Narrative Methods in Features Published by Respekt and New Yorker
Janauerová, Barbora ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
The aim of this thesis is to analyse narrative strategies in the texts of the feature genre in two periodicals. Feature genre is longer genre of journalistic (opinion) character regularly used in printed world media, especially magazines. It is a genre which combines elements of two genres - report and analytical article. This thesis compares features in Czech and American environment, the latter being a more tradiotional for the genre. The two periodicals in question are Respekt and New Yorker. The choice is influenced by the fact that the chief editor of Respekt claims the medium to be inspired by New Yorker. The research method of the work is narrative analysis. Analysed categories are then narrator, focalization, description of a character and a alternating of the report and contextual parts of the feature genre. An important part of the work is analysis of intentionality of the use of certain type of narrators and focalization. Some of the narrative strategies, types of narrators and focalization used in the context of the journalistic texts influence the degree of objectivity/subjectivity of the narrative. Through analysis the comparison of the feature genre in Czech and Anglo-American journals is made, how they differ and what they have in common.
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Sofie Podlipská. Public Activities in the Light of Historical Documents
Oudová, Radka ; Štěpánová, Irena (advisor) ; Remišová Věšínová, Kamila (referee)
The master's thesis called Sofie Podlipská. Public Activities in the Light of Historical Documents makes a contribution to the history of Czech women's emancipation. It deals with Sofie Podlipská and her social, literary, and cultural activities. She is presented as an independent and creative woman who gained the respect of society as a writer and philanthropist and, at the same time, managed to combine motherhood with her career. Anthropological reflection of the life story of Sofie Podlipská in the context of her social activities is the substantial part of the thesis as well as the reflection of the key factors that helped shape her opinions, attitudes and viewpoints. The major part of the thesis is the description of these activities as reflected in historical resources that have survived in the Literary Archive of the Museum of Czech Literature and the Náprstek Museum of Asian, African and American Cultures. Research perspectives that open possibilities for future studies and the interpretation of existing archival documents of the Literary Archive of the Museum of Czech Literature and the Podještědské Museum in Český Dub are also significant parts of the thesis. KEY WORDS Sofie Podlipská, 19th century, self-reflection, ego-documents, marriage, family, emancipation, society, fellowship,...
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The role of media in formation of socio-cultural regulatives. Image of values, norms and cultural patterns in lifestyle magazines for women a men.
Herrová, Anna ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
This thesis concerns itself with the effects of media on socio-cultural regulatives. The work is divided into two parts - theoretical and practical. The first one describes the theoretical foundations related to mass media - their importance and power, their potential effects and how they can be analyzed. The work also deals specifically with printed media. The practical part is focused on the research. Two lifestyle magazines were selected, both of which are presenting values of the two main segments of the population (Elle for women and Maxim for men). The empirical part of the thesis thoroughly scrutinizes these two periodicals in terms of their content. This analysis led to the formation of hypotheses pertaining to customer behaviour and value orientation, most of which were verified thanks to the in-depth interviews that were conducted. Key words: media, influence of media, lifestyle, magazines
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Printed fashion magazines in the digital era demonstrated on Czech mutations of magazines ELLE and Harper's Bazaar
Pflegerová, Nikola ; Klabíková Rábová, Tereza (advisor) ; Hrabánková, Markéta (referee)
The focus of this diploma thesis is the development and change in printed media. It is aimed at fashion periodicals from their beginning to present time. Czech mutations of ELLE and Harper's Bazaar were chosen as specific examples. The thesis is divided into several independent sections. In the first one, terms and theoretical solutions are defined and later further examined. The theory of parasocial interaction is used to view the chosen media as if they were individuals able to establish relationships with their readers through social media. Media are also assessed as a constituent of an industry field, in which rivalries take place and therefore it is necessary to adjust to the changing technological environment. Next part of the thesis is an attempt to describe the development of fashion magazines with an extra focus on visual transformation as well as on the change of communication strategies towards readers. Situation abroad and in the Czech Republic is detailed. In the practical section, there is an attempt at answering the research question, what are the communication options and how are they used in the traditional printed fashion magazines in the online setting. This part is based on quality and quantity methods such as questionnaires, elite interview, descriptive analysis of web pages...
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Transforming of Revolver Revue (1990-2000) and its Critical Analysis
Korábková, Kateřina ; Čeňková, Jana (advisor) ; Köpplová, Barbara (referee)
The aim of this thesis named Transforming of the Revolver Revue (1990-2000) and its Critical Analysis is to describe the image and development of the cultural magazine Revolver Revue, including its supplement Kritická Příloha Revolver Revue during the first decade after the 1989 "Velvet revolution". Special attention is given to its literature reviews that largely determined the reception of of the magazine. Because the magazine was strongly influenced by its underground roots and the examined period of 1990s was full of remarkable socio- political changes the historical context, especially the developments of media and literature of that period, is discussed. To get an image of the magazine's role and its transformations as seen from the outside we describe how it was received by the contemporary press. The theoretical part focuses on issues of the conception of the literary criticism, which relates to the search for the role of criticism in the 1990s and it outlines the diversity of different perspectives, concepts and attitudes. The section dedicated to Kritická Příloha includes analysis of a few chosen reviews and aims to explore the form of criticism published in this magazine. The thesis also includes interviews with the chief editor of Revolver Revue Terezie Pokorná, and with Jáchym Topol,...
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