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Media image of the rock music in the Czechoslovak print media in the period of normalisation
Husák, Martin ; Končelík, Jakub (advisor) ; Cebe, Jan (referee)
The rigorosum thesis "Media image of the rock music in Czechoslovak print media in the period of normalisation" outlines the basic characteristics and features of the media's coverage of rock music from 1969 to 1989, relating to factors which shaped common music journalism standards both for official publications as well as the unofficial area of 'samizdat' magazine production. The aim of this research focuses on the role of rock music in Czechoslovak sociological and cultural development as well as on the censorship systems that undermined the qualitative values and principles of music journalism as a whole. On one hand, information for this thesis has been gained through oral historical accounts, on the other hand other methodical elements have been utilised to fulfill the defined goals in a more comprehensive way, i.e. by analysing descriptive and comparative perspectives, using samples from relevant periodicals. At the conclusion, the findings are supported by an analysis and interpretation of selected cultural and music events. They are divided according to the type and extent of media coverage received by official and samizdat periodicals.
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The Perception of Violence of Children
Havelková, Šárka ; Procházková, Jana (advisor) ; Viktorová, Ida (referee)
1. ABSTRACT Key words: violence, conflict, aggression, cruelty, abuse, neglect, bullying, the perpetrator, the victim, children, adults, seniors, self-harm, suicid, media In this thesis I would like to focus on how children define violence, what violence includes, how to represent both the offender and victim, what is the difference in the perception of violence against various age groups and how to prevent possible violence. The theoretical part is firstly devoted to the notion of violence or similar terms synonymous to this and to explain them according to Czech and foreign authors. I have then proceeded to topics such as violence against children, adults and seniors, self-harm, suicide and the consequences of violence. Perception of violence is influenced of media I elaborated further their impact on children and their relationship to violence. In the practical section, I examined the perception of violence among students in primary school compared with students of the same age at a grammar school. I focused on the students of class sixth / ninth grade and first and fourth year of an eight-year grammar school). The survey was not only carried out in schools in the capital city but also in a smaller town. The results of the survey then process the results to match the theoretical division of labor, and...
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19th-Century Theory of Public Opinion in the Light of Present
Šimečková, Michaela ; Vinopal, Jiří (advisor) ; Šubrt, Jiří (referee)
This diploma thesis is thematically oriented towards early theories of public opinion of the late 19th century. Concretely, it deals with the theories of Alexis de Tocqueville, John Stuart Mill and James Bryce. The thesis presents an analysis, interpretation and a comparison of these three thinkers and concentrates on the following topics: the definition of the term "public opinion"; the formation of public opinion; the influence individuals, groups and society as a whole have on public opinion; and the role the media play in public opinion. Further, it shows how these authors' thoughts are continued in selected 20th century theories of public opinion, namely in Walter Lippmann's concept of public opinion, the Two-step flow model developed by Elihu Katz and Paul Lazarsfeld, Elisabeth Noelle-Neumann's Spiral of Silence, Irving Crespi's theory of the Public Opinion Process and Giovanni Sartori's "cascade model" of public opinion. Key words: public opinion, media, Two-step flow model, Spiral of Silence, Public Opinion Process, cascade model of public opinion, Alexis de Tocqeuville, John Stuart Mill, James Bryce, W. Lippmann, E. Katz, P. Lazarsfeld, E. Noelle-Neumann, I. Crespi, G. Sartori
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Politics in the lives of seniors in a retirement home
Proksch, Pavel ; Linek, Lukáš (advisor) ; Grygar, Jakub (referee)
The master thesis deals with the group of senior voters in the institutional care. Firstly, seniors may feel excluded from public life, as well as they may face a number of problems because of their age and worse health condition. Those factors might limit their interest in politics. Secondly, the retirement home environment plays very important role because it significantly influences self-conceptions of its clients. The study tries to find out the motives of seniors's electoral participation as well as their following political news across the media. Thesis is also concerned with the political agitation, campaign and discussions with politics, The aim of the thesis is also to describe the preparation, conduct and atmosphere during the elections in retirement home. Master thesis is also focused on the seniors' relationship with the younger generation, their children and grandchildren, and on seniors' reflection of their position in the society. Key issues for the thesis are how seniors ponder their future. Master thesis tries to describe processes of aging as well as the general specifics of senior relationship to the politics. For the research purposes, 12 qualitative interviews were carried out in retirement home "Pohoda Chválkovice" in Olomouc.
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Media Image of the Kolocová-Sluková the Beach Volleyball Team from the National Press within the Context of 2012 Olympics.
Mašínová, Tereza ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Media Image of the Kolocová - Sluková Beach Volleyball Team from the National Press within the Context of the 2012 Olympics. Objectives: The main target of the thesis was to analyse media image of the beach volleyball team Kolocová - Sluková in the national press and the influence of the participation of the team in 2012 Summer Olympics in London on the media image in the national press. Methods: The first used method in the thesis was interview with beach volleyball players Kristýna Kolocová and Markéta Sluková. For the thesis was used Content analysis of the articles of national press and their supplements and national magazines in the period from 1st April 2011 to 15th of August 2013. There was used the Quantitative research Omnibus in the thesis too, number of respondents was 1017. Results: The thesis approved increase of the article frequency or media interest during and after participation of the team in the 2012 Olympic games, as well as character changes (size, themes etc.). Graphs and tables present the results of the analysis. Based on these results there are offered suggestions for the media communication of the team. Keywords: Beach volleyball, media, media image, Olympic games, content analysis, omnibus, interview.
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The battle for identity:Hong Kong cinematography from 60s to 80s
Rybář, Václav ; Bednařík, Petr (advisor) ; Macků, Lucie (referee)
The purpose of this bachelor thesis titled The Battle for Identity: Hong Kong Cinematography from 60s to 80s is to analyze the battle for different kinds of Hong Kong identity within Hong Kong cinematography. The thesis is mainly concentrated on the key era from 60s to 80s. The focus is the analysis of cinematography as well as case study, as well as other cultural aspects and factors such as television and popmusic. The thesis is formally divided into seven chapters. First chapter deals with political, historical and cultural system of Hong Kong. Second chapter analyzes Hong Kong cinematography from 1913 until the end of the 40s. Third chapter focuses on Hong Kong cinematography as a part of Chinese diaspora and covers the era of the 50s. Fourth chapter addresses Hong Kong cinema during 60s. Fifth chapter is dedicated to cinematography and television during the transforming period of the 70s. Sixth chapter deals with the 80s as golden era of the Cantonese film miracle and in small part analyzes Hong Kong cinematography during 90s, especially fundamental is the year 1997 as the transfer of sovereignty over Hong Kong. Résumé of the thesis summarizes the findings of the bachelor thesis.
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Differences between czech printed car media and internet car media (based on magazine svet motoru and server auto.cz)
Bureš, David ; Čermák, Miloš (advisor) ; Kasík, Pavel (referee)
The aim of this thesis Differences between Czech automotive printed and online media (based on magazine Svět motorů and server Auto.cz) is to find and describe the differences between online and print automotive media. The thesis defines the basic concepts which are characteristic for the issue, dissertates about the history of both titles and about their current market position and summarizes the findings of media experts about differences between online and print media. The focus of the work is content analysis, comparing the monitored titles. Based on this comparison, the work seeks to identify differences between the observed titles in practice.
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Marketing Targeting Children Illustrated with Dairy Products
Slunečková, Karin ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis at hand "Marketing Targeting Children Illustrated with Dairy Products" describes the specifics of advertising directed at children. It outlines how children are protected from the adverse effects of advertising by law as well as by measures of different organisations. The thesis takes into consideration the uniqueness of children as a target group, thus dividing them up into segments created according to their age or other parameters. The third chapter focuses on consumer socialisation of children, meaning that children are being influenced by the environment around them when they are growing up. The principal part of the paper is advertising and its effect on children, whereby it elaborates on the psychological and audiovisual methods advertising is using. Theoretical knowledge based on academic books or electronic resources is applied to practical examples, namely on communication of the brands Pribináček and Kostíci, which produce dairy desserts for children. The bachelor thesis is characterising the basic media types that advertising directed at children uses and - based on this - describes and evaluates the communication of the two brands mentioned above.
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Educational value of popular tv shows in 21th.century
Kořenář, Patrik ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
Bachelor's thesis "Educational value of popular TV shows in 21st century" describes three popular TV shows and analyses their educational value. First part focuses on intentional and unintentional educational TV shows in past and present and analyses the differences between documantary and fictional TV series. Second part analyses information, that are beeing presentated in described TV shows, their factional validity and educational value seen both from the view of the audience and the creators of the shows. Third part proposes use of the single TV shows in formal and informal educational process based on both new and existing models.
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The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
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