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Marketing Communication
Maroši, David ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Táto práca sa zameriava na navrhnutie reklamnej kampane typu pay-per-click prostredníctvom reklám na Facebooku pre mladú outdoorovú značku Flipky., ktorej som spoluzakladateľom. Práca je rozdelená na tri časti: teoretickú, analytickú a návrhovú. Teoretická časť má za cieľ poskytnúť stručný prehľad nevyhnutných informácií pre pochopenie marketingu, platených reklám, s osobitným zameraním na marketing na Facebooku. Druhá analytická časť sa zameriava na analýzu súčasného stavu a identifikáciu príležitostí na zlepšenie marketingu pre značku Flipky. Posledná návrhová časť zohľadňuje predchádzajúce časti a navrhuje riešenie pre letnú kampaň 2023 pre značku Flipky.
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Social relationships of artistically talented adolescents and their peers
Borovský, Matej ; Hříbková, Lenka (advisor) ; Viktorová, Ida (referee)
This thesis deals with quality of social relationships of artistically talented adolescents and compares it with social relationships of their peers. Researched areas include peer relations and relationships with parents and other authorities. Results of the research are then compared to the information gathered from scientific literature, which deals with adolescent relationships, specifically of those academically talented. Research data was gathered with semi-structured interviews with six respondents in two groups. The first group consisted of three artistically talented adolescents, the second group consisted of three adolescents without artistic interest. Afterwards, the material was analyzed by using thematic analysis. The results of the analysis and the comparison with the literature is described in the final chapters of the thesis. KEYWORDS social relationships, adolescence, artistically talented, thematic analysis, qualitative research
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Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S.
Krchová, Petra ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
Diploma thesis named Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S. is a case study about social engagement of artists, concretely its representation in album Antigona from slovak singer Katarzia and in album Ultrazvuk by two slovak rappers Vec and Tono S. Thesis concentrates on social status of men and women, on a murder of journalist Ján Kuciak and situation in the society after it, and on the representation of those two topics in the eyes of artists of music albums and in the eyes of journalists in czech and slovak online magazines, who discuss and write about those music albums. Written documents, such as song lyrics, interviews, articles and reviews are analysed qualitatively, by the methods of a grounded theory. Topics, whom appear during the research, are afterwards labelled, being put into mutual contexts and illustrated by presenting concrete examples from materials. Final findings are afterwards reviewed, and its character revised with the help of two research questions, that are: "How do artists of music albums and journalists discussing those albums represent murder of a journalist and social situation in the society after it in song lyrics, interviews, articles and reviews?" and "How do artists of music albums and journalists...
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The preception of political agenda-setting on Facebook. Is the critical sense of young adulst while perceiving the information infulenced by their level of education?
Izakovičová, Mária ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The way how users interact with social media is constantly changing. In recent years we have seen a shift in the social media from mere communication platforms to complex metamedia where users can interact with it's content and shape it. In this environment however, the quality of the information can vary greatly and even low-quality information can spread very easily. This study examines how do the University students, percieve the information they find on social media - namely Facebook. I analyse how students interact with news content on Facebook, how do they percieve the credibility of the news and which factors influence their perception. The aim of this study is to find out the ways of student interaciton with the news content on Facebook, how they perceive its credibility and what factors influence their perception. There was qualitative research method used and the research was conducted by the techniques of think aloud protocol and semi-structured interviews. Research has shown different ways of student interaction with the news content. In the same time, the kind of interaction affects their perception of credibility of the news content.
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Social relationships of artistically talented adolescents and their peers
Borovský, Matej ; Hříbková, Lenka (advisor) ; Viktorová, Ida (referee)
This thesis deals with quality of social relationships of artistically talented adolescents and compares it with social relationships of their peers. Researched areas include peer relations and relationships with parents and other authorities. Results of the research are then compared to the information gathered from scientific literature, which deals with adolescent relationships, specifically of those academically talented. Research data was gathered with semi-structured interviews with six respondents in two groups. The first group consisted of three artistically talented adolescents, the second group consisted of three adolescents without artistic interest. Afterwards, the material was analyzed by using thematic analysis. The results of the analysis and the comparison with the literature is described in the final chapters of the thesis. KEYWORDS social relationships, adolescence, artistically talented, thematic analysis, qualitative research
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Selected psychological features of Jewish identity in contemporary Czech society
Warren, Jana ; Boukalová, Hedvika (advisor) ; Blatný, Marek (referee)
This diploma thesis focuses on selected psychological aspects of Jewish identity, namely its content and meaning in contemporary Czech society. It reviews how the bearers of this identity understand and feel positive or negative aspects related to it in their lives. The theoretical part introduces the field of identity in psychology in general and subsequently focuses specifically on Jewish identity. The chosen theoretical model of identity, adjusted to the Czech environment, represents the basis for applied research of this identity. The empirical part is conducted as a qualitative study by means of interpretative phenomenological analysis of in-depth semi-structured interviews. The results mapping contemporary Jewish identity in Czech society should be utilised to raise awareness about this frequently overlooked topic and perhaps also further utilised by professionals who encounter Jewish identity in their work. Powered by TCPDF (www.tcpdf.org)
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