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Czech EU Presidency seen through the eyes of the member and non-member country: Semioticanalysis of the czech and swiss printed media in the period of the Czech EU Presideney
Lišková, Radka ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.
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Comparison of the media image of prosecutors G. Falcone and P. Borsellino in Italian press before and after the year 1992
Šauerová, Jana ; Cebe, Jan (advisor) ; Hájek, Roman (referee)
The topic of Mafia and the fight against it has always been very closely followed by media. The content of the news does not, however, always reflect the truth; sometimes we can even see an inclination to subjectivity and bias. On the example of Italian prosecutors Giovanni Falcone and Paolo Borsellino, it is shown how the media formed the medial image of people who were particularly engaged in fighting the organised crime. Falcone and Borsellino were two Sicilian prosecutors who made a significant contribution in fight against the Mafia in the 1980s and 1990s. The medial image of both prosecutors was changing over time. The goal of this thesis is to compare the medial image of both prosecutors created by two Italian daily newspapers before and after 1992 (the year of the assassination of the prosecutors) and to asses the eventual differences in the approach of these periodicals. Qualitative analysis of selected regional and national newspapers shows that before the assassinations in 1992, Falcone and Borsellino were criticized and attacked, on the other hand, after 1992, a heroization process occurred. The medial content of both periodicals have been compared and specific topics covered by each of them have been identified.
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Czechoslovakia in 1968-1977 and its image in serial Vyprávěj
Menšíková, Iva ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
My dissertation is dedicated to the problem of media construction of history in the case of the television series Vyprávěj. It concentrates on how much the series' adaptation of historical events and normal life in the era of normalization between 1968 and 1977 fits reality by comparing concrete historical events and key societal activities with their adaptation in the series. The work focuses on three special categories - fundamental historical events of that era, people's normal life and the lives of dissidents, with a final objective of finding out how well the series' adaptation matches the true history of the normalization era. First, I delimit the problem of television series in general and address the concept of seriality on the basis of the professional literature. Then I focus on the media construction of reality and representation history in culture, especially in television series. Because the series Vyprávěj addresses recent history, I also mention collective memory. After that I concentrate only on the series Vyprávěj and the problem of normalization in Czechoslovakia, in which era the story takes place. The second part of the dissertation is dedicated to concrete events of the era - how they really happened according to the professional literature and narration of contemporary...
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Construction of Media Reality during Mirek Topolánek's Resignation Period
Renovica, Vera ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.
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The transformation of presentation of the middle east populationin post-9/11 american films
Leimerová, Magdalena ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...
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Representation of Vietnamese in the Czech newspapers
Bartůňková, Tereza ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "Representation of Vietnamese in the czech newspapers" deals with representation of this ethnic minority living in the Czech Republic in some czech newspapers. Vietnamese are the third biggest group of foreigners in the Czech Republic. They started coming to our republic in 50's by agreements between Czechoslovakia and the Democratic Republic of Vietnam. Some of them stayed here after 1989 but most of immigrants after 1989 are the new incomers, mostly they come even with families. The reasons of their arrivals are most often better economic situation or better education. The vietnamese community living here is quite reserved so the media are often the only opportunity how to gain some information about this group. But the studies show that Vietnamese living in the Czech Republic get into the media above all in context of criminality. The aim of the survey, done by means of quantitative content analysis, is to chart the representation of the Vietnamese - in what way and contexts the chosen media write about them, eventually find out the fixed ways of presenting the Vietnamese or their stereotypes.
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The victim or the threat: representations of madness in the Czech Film and Television thriller from 60th to 80th years
Raisová, Angelika ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The subject of this thesis is the way of representation of mentally ill characters in the Czech detective movies made between 60s and 80s. The characters with elements of mental illness or other abnormalities are analyzed in the semiotic analysis. Subsequently, the results are complemented by narrative analysis which focuses on the role of selected characters in the story, style, storyline and the overall impression of mentally ill characters. The aim of this thesis is to gain a wider awareness of madness representation and also to provide more comprehensive information about the characteristics of analyzed characters. The first part of the thesis focuses on a theoretical background essential for subsequent analysis - media representation, construction of reality, stereotypes, new wave cinema, normalization, history of madness. The second part of the thesis is dedicated to analysis of 10 movies and interpretation of the results.
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Medial Image of Refugee in Czech Press
Stehlíková, Štěpánka ; Čada, Karel (advisor) ; Císař, Ondřej (referee)
The thesis, Medial image of a "refugee" in czech press deals with analysis of the image of a "refugee", which is introduced to the czech public via printed media. In theoratical part of my thesis I describe a manner, in which the reality is beeing constructed an what are the mechanisms of media cummunication. Below I explain a way in which are in social and political discourse perceived concepts concerning the so called refugee crisis and then I describe an evolution of the migration on the europian continent. In the research part of my thesis were for specific documentation of the image of a refugee chosen two time periods: The second half of the year 2015 as an apex of the refugee crisis and the second half of the year 2017 where this so called crisis slowly diminishes. With a help of qualitative content analysis of the newspaper articles of theese two periods I research what image of a "refugee" the media had constructed and how that image changed in time. The media chosen for this analysis are the daily newspaper Blesk and the daily newspaper Mladá fronta DNES, because a half of the readers reads one of theese journals, therefore they can influence perception of the image of a refugee with the largest number of the readers. In my thesis I also focus on differences in medial communication of...
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The transformation of presentation of the middle east populationin post-9/11 american films
Leimerová, Magdalena ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...
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What girls want? The picture of their world in magazines Super Dívka and BravoGirl!
Jebavá, Lucie ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The aim of the diploma thesis What do the girls want? The reflection of their world in the magazines Super Dívka and BravoGirl! is to analyze the representation of lifestyle in the magazines for girls and the evolution of this representation within fifteen years. For the needs of this work, the individual theoretical concepts have been discussed, in order to better understand the problematics of media representation of reality. We defined notions such as social and media construction of reality, theory of representation, gender, stereotypes, myths and ideology. Other chapters are dedicated to the notion of lifestyle from its sociological and media perspective, to the girls' magazines themselves and to their up to now researches. These researches are concerned especially with the problematics of consolidation of gender stereotypes in the society through proposed patterns of behaviour and creation of norms of femininity. At the same time, they consider the magazines to be the holders of ideology in consumer and patriarchal society. For the needs of this thesis, the mixed analytical method has been used. The content analysis quantitatively classifies thematic agenda of magazines and semiotic analysis follows denotative and connotative level of signs and their meanings for the representation of...
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