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Evaluation of strategic changes in the Berlitz company
Jandová, Michaela ; Novotná, Hana (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor's thesis is a proposal of marketing communication mix for the company followed by evaluation of the incidence of changes in company's approach in its own strategy. For this purpose has been chosen a language school Berlitz Schools of Languages, s.r.o. The thesis contains theory of marketing as well as the company analysis and the market analysis. The main objective is to propose changes that would intensify a competitive advantage of the company, and then to evaluate strategic changes that have been accepted.
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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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Proposal of communication and proceeding flow of information at company
Kulhánek, Jan ; Lysý, Jan (referee) ; Šimberová, Iveta (advisor)
In my Bachelor´s thesis I deal with solution of communication problem in company which occur in internal level. The beginning of bachelor´s thesis is addict to theory which is followed by practical part, which is addict to analysis of prezent situation. This part is devided to three chapters. The first one describe analysis of externel background, the sekond analysis of market and branch and the last part is apply to analysis of internal background of copany. After this part is section describing suggestions and arrangements. In conclusion is achieve interpretation of suggesting solution.
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Evaluation of company information needs suporting market orientation
Jedličková, Lucie ; Hrabal, Vladimír (referee) ; Šimberová, Iveta (advisor)
This work deals with evaluation of company information needs suporting market orientation. The objective was to make analyzis of current company posture, draft possibilities of improvement and make such company facilities with informations, which could lead to better and effective market operations. Theoretical part features information about informative science, communications, informative management and knowledge management. Practical part analyzes departmental environment and also the company itself. Summing up current position the measure, how to improve informationsflow and communicationsflow needs suporting market orientation, is draft.
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The Students themselves - Student Center Poříčí
Řezníček, Josef ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
Less is more!The mass is direct, racional and strong.Its expression is robust in the foundation.The racional solution of disposition builds strong and safe base for full student life, which is represented in a spacious atrium where the nature of studies is fulfilled at the University - meeting young people with a desire to obtain information and a possibilities to make social contacts.
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