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Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
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Apartment building
Kolda, Martin ; Kacálek, Petr (referee) ; Sedláková, Markéta (advisor)
The task of the bachelor's thesis is to prepare a project in the documentation phase for the construction of an object with almost zero energy consumption. The object of the bachelor's thesis is an apartment building with a basement with four above-ground floors. The apartment building is located on a flat plot on the southern edge of the town of Přelouč. There is a hairdresser with facilities on the first floor, and a total of 11 apartments on the second to fourth floors. The foundation structures are formed by plain concrete belts. Horizontal load-bearing structures with reinforced concrete plates. The vertical load-bearing structures in the underground floor are made of lost formwork fittings, in the above-ground floors by ceramic blocks. The roof of the building consists of a flat, single-skinned roof. The building is insulated by the ETICS system.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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Multifunctional building
Rydlo, Jan ; Spáčilová, Jitka (referee) ; Sukopová, Dáša (advisor)
This diploma thesis solves the project of polyfunctional apartment building in Habrovany village in the scope of the documentation for the realization of the building. The building is designed in accordance with the custom of building the region with the greatest possible elegance and modern design. The project includes two classic flats 3+kk and 5+1 and is one above-standard attic apartment 5+1 with a large roof terrace. The house belongs to two premises in the 1. floor and two office units in the 2. floor. The solution of parking on the land for residents and shop visitors and a smaller grassy park behind the house.
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House in Vsetín
Dvořák, Roman ; Skřeková, Tereza (referee) ; Rusinová, Marie (advisor)
The subject of this bachelor thesis is design documentation of a detached house with business premises. The object is located in village of Vsetín, set in flat terrain. The building is divided to the detached house and to the business premises. The business premises is designed as a hairdresser´s for one hairdresser. The detached house is with partial basement, it has two above-ground floors and its roofed with warm flat roof. The roof over 1.NP will be used as a terrace. The structural system of a building is made from ceramic blocks Heluz Family 50 2in1, structures and ceillings are made of cast-in-place reinforced concrete. The part of documentation is fire safety assessment, thermal assessment, acoustic assessment and the daylighting assessment.
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Newly-built mixed-use building Brno, Sadová
Babáček, Jindřich ; Nováková, Eva (referee) ; Kolář, Radim (advisor)
The subject of this thesis is newly built multifunctional building that will be built in Brno. The part of Brno is called Sadová. The building will have five floors above ground and one underground floor. The underground floors will be used for car parking. The first floor will be located several shops. It will be hairdresser, florist's, supermarket and a cafeteria. Between the second and the fifth floor will be dwelling units. There will be 14 dwelling units with an area > 100 m2 and 8 dwelling units with an area
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Design of Stand Hair Dryer
Feigl, Ondřej ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
The main objective of this thesis is to apply new ideas to achieve innovation and attractive design of helmet hair dryers. The final concept should correspond to the technical, ergonomic and aesthetic requirements and at the same time it should fulfil the social and psychological function. Another objective is to impress as many potential users of this product as possible.
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Family business house
Koršala, Martin ; Papranec, Michal (referee) ; Fuciman, Ondřej (advisor)
The main objective is making the project according to technical standards, laws, technical regulations for building construction. Documents provide for urban, architectural and engineering solutions, design and description of the required information about the construction, plans for implementation. The task of the thesis project documentation solution for building construction on a house with a family establishment. The drawings were executed in ArchiCAD. The building is designed homes. The building with two floors. Premises will be used as a hairdresser's. The building is from the system Porotherm, covered with a gabled roof.
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Residential house with polyfunctionally
Michálek, Tomáš ; Spáčilová, Jitka (referee) ; Brukner, Bohuslav (advisor)
This thesis addresses the six-storey newly built residential building with shops and underground garages. The apartment building has 80 residential units, four shops, a hairdresser and offices. The apartment house is designed as a combined column concrete skeleton with brick infill. In the underground garage there are 88 seats in the collator parking system. The building consists of a compact shape.
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