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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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Selected issues of consumer protection
VAŇÁSEK, Milan
The title of bachelor is Selected issues of consumer protection. The thesis is divided into two parts the theoretical and the practical part. The goal of the bachelor thesis is to analyse the consumer protection in the Czech Republic. The theoretical part describes basic concepts of consumer protection, the historical development of the consumer protection, consumer associations and EU rapid alert systems and presents Czech laws and new changes. The practical part is based on marketing research in the form of a survey. According to this research proposals on improvement are determined on this issue in order to provide higher consumer protection in the Czech Republic.
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Analysis of factors affecting the behavior of consumers when shopping on the Internet
Luňák, Adam ; Rod, Aleš (advisor) ; Špecián, Petr (referee)
Throughout the Thesis I deal with distinctions between each day of the week based on daily amount of orders and their total cost during the internet shopping process. I take into account data from the Czech republic and Slovakia as well. Based on the patterns a 1% increase in wages leads to a 5,49% increase in amount of orders in the Czech republic and a 5,87% increase in Slovakia. There has been also proved that men buy online more often and spends more per each order than women. Monday has been proved as the most frequent day of the week considering total quantity of orders and their total cost. Weather effects are random and an accurate trend cannot be determined.
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Factors influencing the choice of e-shop in the shopping process
Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
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Consumer protection and internet shopping
Blažková, Lenka ; Kotoučová, Jiřina (advisor) ; Žák, Květoslav (referee)
This bachelor thesis deals with consumer protection in internet shopping. The aim is to pick the particular legal regulations relating to internet shopping and identify seller duties and buyer rights in liability for defects. The part of the thesis deals also with consumer disputies, their solving and organizations helping with their solving. The last part is concerned about analysis of internet shopping including questionnaire survey and analysis of selected internet shops.
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Group buying servers
Kopřiva, Michal ; Svoboda, Miroslav (advisor) ; Špecián, Petr (referee)
This paper analyses distribution of discounts by servers of group buying. Group buying is defined as form of distribution of coupons, which is one of forms of discounts. Analysis of data about past sales and data from questionnaire show that limits, which are characterizing element of group buying, aren't often set by sellers. Next this analysis show, that social aspect is major difference from other forms of couponing. Analysis of range shows, that the range of group buying coupons is different from range of classical coupons. Group buying servers sell mostly brand new products and services with social aspect.
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Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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Consumer protection and internet shopping
Holá, Eva ; Horová, Olga (advisor) ; Gál, Robert (referee)
The diploma thesis is devoted to the issue of online shopping. Its aim is to analyze internet shopping and see the rights and obligations of consumers and sellers, which are based on current legislation. The thesis is divided into two parts. The theoretical part deals with purchase over the internet and its regulations. There are explained the concepts internet, e-business and e-commerce and indicate the types of e-business and is mentioned certification of online stores. The practical part is about the respondents' shopping behavior when buying over the internet. It is examined through a questionnaire survey. At the end of the thesis are mentioned the advantages and disadvantages of internet shopping.
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