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Forensic Analysis of Communication Tools
Lipovský, Tomáš ; Rychlý, Marek (referee) ; Očenášek, Pavel (advisor)
This paper deals with techniques and procedures of forensic analysis with focusing on the internet communication. Part of this work is comparison of existing applications for forensic analysis of communication tools, design and implementation of its own application. Created application enables obtaining and filtration selected computer data for later analysis.
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System for internet communication
Kubowský, Jiří ; Popovský, Vítězslav (referee) ; Krček, Petr (advisor)
This bachelor´s thesis solves development and realization of a system for internet communication. The System must allow communication betwen two clients and communication of more users in discussion. The System is based on client/server network architecture. It was developed under OS Windows 7 and implemented using C# programing language.
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Negative impacts of the Internet on human society and communication
Pershina, Mariya ; Froehling, Kenneth (referee) ; Sedláček, Pavel (advisor)
V současnosti se o internetu mluví jako o jednom z nejvýznamnějších vynálezů lidstva. Internet ovšem není pouze jen celosvětový systém propojených počítačových sítí, ve kterých je uloženo obrovské množství různých informací, je to také virtuální svět. Internet je používán téměř ve všech sférách lidských aktivit – domácnost (Chytrá Domácnost), komunikace, vzdělání, dopravní systémy atd. Díky internetu se lidský život stal jednoduší. Vznik internetu sebou přinesl velké množství výhod, nicméně tento vynález má i negativní efekty na lidsky život. Cílem této bakalářské práce je prozkoumat hlavní negativní dopady internetu na lidskou společnost a komunikaci. Tato práce se zabývá internetovými jevy, které ovlivňují společnost tím nejvíce negativním způsobem. Internet je v této práci taky analyzován jako komunikační kanál. Tato práce pojednává o vlivu internetu na jazykové aspekty a dopadu beztrestnosti na komunikaci. Studium literatury a provedení výzkumu v oboru spojeného s daným tématem byly hlavními podklady pro tuto práci.
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Návrh internetové marketingové komunikace pro firmu Včelařství Špaček
Špaček, Petr
Špaček, P. Proposal of internet marketing communication for the company Včelařství Špaček. Bachelor thesis. Brno. Mendel University in Brno, 2022 Bachelor thesis deals with internet marketing communication. It is divided into a theoretical part and the actual work. The theoretical part describes concepts such as marketing communication, characterizes tools for communication and presents analyses for internal and external environments. In the second part, the methodology of the thesis is described, describing the procedure for the actual thesis and the research itself. The research consists of a questionnaire survey. Based on the results of the questionnaires and analyses, a new internet marketing communication for the company Včelařství Špaček was designed.
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Language devices used in dating advertisements
VOKATÁ, Lenka
The goal of the thesis is to characterise texts used in dating advertisements from a linguistic point of view, focusing on advertisements posted on a selected online dating portal. The theoretical section of the thesis explores the history of dating advertising, special features of online communication and differences in male and female communication, including the stylistic concept of dating advertisements and a description of the relevant textual type. The research section of the thesis analyses dating advertisements in terms of individual linguistic levels.
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Sociolect of mothers on babywebs
Kačírková, Pavlína ; Chejnová, Pavla (advisor) ; Palkosková, Olga (referee)
The diploma thesis deals with sociolect of mothers on babywebs, its objective was to analyze this sociolect. The research was mainly focused on the analysis of a lexical part of discussions of selected babywebs. In the theoretical part we tried to give a chronological overview of Czech linguists' theories about sociolects, the analyzed sociolect is specified on the background of these theories. At the beginning of the empirical part, the analyzed sociolect is characterized from the point of view of setting, group of users and their special activity, then the thematically sorted list of collected sociolectisms and word-formation processes are presented. The following chapter deals with the specifics of the analyzed sociolect which contain the theme of writing and speaking, expressivity, acronyms, shifts of grammatical categories and comparison with the medical sociolect. The empirical part also includes questionnaire research with the aim of discovering whether the selected expressions appear out of the internet as well or whether those expressions are fixed to the internet setting. The following part of the thesis is crucial, it is the dictionary part that contains alphabetically ordered expressions of the sociolect of mothers on babywebs including acronyms and deminutives that are semantically specified...
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Poláčková, Eliška ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
This work primarily deals with situation of non-profit sphere in Czech republic. Concretely, I focus on communication activities of the Rakovina věc veřejná foundation in year 2010. In the first part I addres the historical and present situation in non-profit sphere in Czech republic. I accent especially non-profit organisations, which are dealing with cancer diseases,which represents the Rakovina věc veřejná foundation as well. The third part is about the importance of public relations. Next part is about event marketing, which is being widely used and plays very important role by gaining the financial assets. I assess two main events, which the foundation Rakovina věc veřejná presented in year 2010. The fifth part deals with internet communication, which is presented through web pages of the Rakovina věc veřejná foundation and its profile on social network Facebook. Also grows the popularity of celebrity marketing, which is analysed in chapter six. Chapter seven handles with the importance of sponzoring for the Rakovina věc veřejná foundation. Last chapter is focused on competition between the Rakovina věc veřejná foundation and organisation Liga proti rakovině Praha. Through SWOT analysis I recommend certain changes in the communication of the Rakovina věc veřejná foundation.
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Role of virtual friendship and community networks in the life of adolescents
Votrubcová, Šárka ; Lorenzová, Jitka (advisor) ; Koťa, Jaroslav (referee)
The Thesis Role of Virtual Friendship and Community Networks in the Life of Adolescents is dealing with rather new phenomena of virtual friendship on the internet social network that is connected with young generation to 20 years old. The text consists of two main parts. In the introducing section the main characteristics of comunity social networks in connection to adolescents described on the basis of teorethical analyse, interpretation of literature and description of their main functions. Especially social networking site Facebook is detailed characterized, because virtual friendship is mainly connected with it. The practical part contains research on theme of online communities in the life of adolescents. A public iquirry and a questionnaire were used as research tools. Four goals and six hypothesis were defined. Two hyphothesis were verified.
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