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Everyday life of Russian-speaking students in the Czech Republic (based on in-depth interviews)
Chernyshova, Evgeniia ; Šalanda, Bohuslav (advisor) ; Marková, Alena (referee)
The topic of the thesis concerns the everyday life of Russian speaking students in the Czech Republic. Its aim is to capture certain features of the everyday life of Russian-speaking students in the Czech Republic. It consists of several chapters. The theoretical part is devoted to defining the key concept of "everyday life", its characteristics, a brief overview of selected books and theories related to this issue, as well as a description of basic theoretical bases in the sociology of everyday life. The historical part deals with the description of selected daily activities and focuses on the life of Russian speaking students in the territory of Czechoslovakia in the 1920s. century. The methodological part describes what qualitative research is, how the data and the actual course of research were obtained. The practical part deals with the results of the research.
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Cooperation of non-governmental organisations and the Department of social and legal protection of children in Usti nad Labem and near surroundings
Murgová, Markéta ; Moree, Dana (advisor) ; Deverová, Lenka (referee)
Main target of this master thesis is to determine ways of cooperation between Office for Social and Legal Protection of Children and nonprofit non-governmental organisations (NGOs) active in the same professional area in Ústí nad Labem and its surroundings. The paper introduces a case study aiming for deeper understanding of views and attitudes of workers from both institutions, their interconnectedness and interaction, identifying shortcomings and suggesting areas with potential of improvement. The theoretical framework consists of different typologies of government - NGOs relations, which are then applied to the context of the chosen location that represents a town with many socially excluded areas and other negative phenomena. This results in a specifically divided society and tense atmosphere in which both institutions operate as representatives of government and civil society.
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The slow fashion trend and its perceptions by the millennials
Lacková, Karina ; Hejlová, Denisa (advisor) ; Rosenfeldová, Jana (referee)
The main topic of this bachelor thesis is millennials understanding of consumer purchasing behaviour within the fashion industry. So called generation Y is one of the biggest market forces and the emphasis will be put on perception of the concept slow fashion, and secondly on the fast fashion. For this purpose, the theoretical part presents fashion as an important part of the society. Subsequently, description of the current problematic condition of fashion industry is introduced. Furthermore, the concept of slow fashion and emerging of sustainability within the fashion industry is described. The last chapter of the theoretical part regards the Y generation where their shopping habits and fashion industry perceptions were revealed. In the practical part were conducted semi-structured in-depth interviews with respondents from the generation of millennials. These interviews are subsequently analysed, and the acquired data are compared with the theoretical groundwork. The analysis of the interviews suggests that the sustainable aspect of clothing is not one of the primary factors in purchasing decisions for respondents.
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Greenwashing as a trend of fast fashion industry in the Czech market with a focus on H&M and Mango
Baráthová, Veronika ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis explains the theory and principles of functions of green marketing and greenwashing. Both of these marketing tactics are currently popular trends. The author has introduced and applied the fundamentals of greenwashing into textile industry and fashion brands. When defining these terms, another topic of sustainability and environmental impact of fashion industry has been researched. The analysis of the issues mentioned above is based on interviews with fashion and lifestyle bloggers, stylists, designers and other respondents, who actively engage with the topic of fashion industry or sustainable fashion. The beginning of the theoretical part contains definition and characteristics of the term Corporate social responsibility (CSR), on which green marketing and eventually its unfair form called greenwashing are based. The greenwashing principles are followed by an explanation of the term fast fashion, it's impact on environment and consumer's buying behaviour. The term of fast fashion is lately expanded by the topic of sustainability in fashion industry and its opposite model referred to a slow fashion. The theoretical chapter has been used as a starting point for the following practical research. The practical part is divided into two sections - descriptive part and research. In...
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Russian language printed periodicals in the Czech Republic from 1990 to 2016
Kučerová, Marie ; Nečas, Vlastimil (advisor) ; Jirků, Jan (referee)
The diploma thesis deals with Russian language periodic press in the Czech Republic from 1990 to 2016. Based on a quantitative document analysis, the thesis describes changes in number of periodicals, identifies three types of publishers and details the biggest publishing companies. Readers and functions of Russian language periodic press are defined with the help of in-depth interviews with media producers. The thesis is supplemented by a list of Russian language titles published in the Czech Republic in 2018. It also contains a description of producers of this minority language media and their working conditions. The thesis concludes that there is a declining tendency in number of Russian language titles published in the Czech Republic. The age of readers of this type of minority media varies. The audience speak and read in Russian and it is also comfortable for them to read in this language. These printed periodicals provide their readers with civic and cultural explanation and with apolitical information with so called Czech element. These functions enable their readers assimilation into the major society.
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Everyday life of Russian-speaking students in the Czech Republic (based on in-depth interviews)
Chernyshova, Evgeniia ; Šalanda, Bohuslav (advisor) ; Marková, Alena (referee)
The topic of the thesis concerns the everyday life of Russian speaking students in the Czech Republic. Its aim is to capture certain features of the everyday life of Russian-speaking students in the Czech Republic. It consists of several chapters. The theoretical part is devoted to defining the key concept of "everyday life", its characteristics, a brief overview of selected books and theories related to this issue, as well as a description of basic theoretical bases in the sociology of everyday life. The historical part deals with the description of selected daily activities and focuses on the life of Russian speaking students in the territory of Czechoslovakia in the 1920s. century. The methodological part describes what qualitative research is, how the data and the actual course of research were obtained. The practical part deals with the results of the research.
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The impact of Sustainable Fashion on the Marketing Communication of Czech fashion Brands
Havrdová, Karolína ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
The bachelor thesis deals with the principles of sustainable fashion and related marketing techniques, to which fashion brands often resort. This issue is explored by the author in the context of the Czech fashion scene, using in-depth interviews with representatives of Czech fashion brands. The topic is first introduced from a theoretical point of view, where the term "sustainable fashion" is explained to the reader and he gets more familiar with the individual lifecycle phases of a fashion product. Then, the negative aspects of the fashion industry and their solutions using the principles of sustainable fashion are analysed into more depth. This is followed by introducing the reader to the marketing techniques related to the sustainability. The theoretical part serves as a groundwork for own research, in which the author sets the target of mapping the situation regarding the sustainable fashion on the Czech market and compare individual fashion brands with each other. The qualitative form of questioning using in-depth interviews with the representatives of eleven Czech fashion brands was chosen as the research method. The aim of the thesis is to enable the reader a deeper insight into the area of sustainable fashion and to use research to map this issue on the Czech fashion scene.
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Content analysis of chosen periodicals targeting at university students
Čmielová, Martina ; Wolák, Radim (advisor) ; Reifová, Irena (referee)
This thesis presents a complex view of the specifics of the media titles designed for college students in the Czech market, their historical development and current situation. It focuses closer on analysis of commercial media targeting university students. Titles named EuroCampus and Studenta (formerly Stip) were used in comprehensive analysis. The combination of suitably selected quantitative and qualitative methods of research of media content and opinions of audience provides important answers to questions such as: if students have knowledge of this kind of media titles, how the titles are perceived by this audience or if the editorial and advertising content brings original topics and interesting information which may be helpful after graduation. The theory of this thesis is defined by the current situation in the media market in the Czech Republic. Another important theoretical point is creating the typology of student media titles and analyze the history of publishing magazines EuroCampus and Studenta. The practical part is based on theoretical background of methodology explored by thematic agenda, content analysis of selected titles and in-depth interviews with the audience. Keywords Media for College Students, Media Market, Studenta, EuroCampus, Content Analysis, Thematic Agenda, Monitoring...
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Editorial methods in dealing with multicultural topics
Lávičková, Adéla ; Láb, Filip (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis deals with journalist's processing of multicultural themes in printed media. The aim of the thesis is to find out, how journalists from different kinds of media act, when they create a media product relating to a multicultural topic. The theoretical part in the first phase describes multiculturalism and his development, terminology, which is frequently used in this area, and a situation in the Czech Republic. The second part deals with occurrence and treatment of multicultural topics in the media and also with editorial procedures of journalists, both in general and in conjunction with multicultural topic. The practical part focuses on in-depth interviews with journalists, who usually cover this area. The talks are afterwards analysed by a method of open coding, which creates a part of grounded theory.
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Increasing of Effectiveness of Managerial Work in Judiciary
Weiserová, Michaela ; Hrabcová,, Dana (referee) ; Pokorný, Jiří (advisor)
This diploma thesis deals with the analysis of the actual state of manpower and managerial activity at the Supreme Administrative Court (SAC) as the highest judicial authority. Based on the findings from the questionnaire survey and in-depth interviews with the managers of the SAC changes in the management of the SAC are proposed that shall lead to the intended aim, i. e. increase efficiency of managerial work.
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