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Globalization, glocalization and neolocalism as driving forces of change of European brewing industry
Materna, Kryštof ; Chromý, Pavel (advisor) ; Szczyrba, Zdeněk (referee) ; Toušek, Václav (referee)
This paper aims to contribute to the debate on the importance of local and regional context on the impact of global processes by using the European brewing industry as a case study. The brewing industry has been fundamentally affected by global changes over the last 30 years. At the same time, beer is a product that has been historically linked to its place of production, and consumers are both sensitive to any changes and can influence impact of possible changes through their consumers' behaviour. The research focuses on the impacts of globalization on the brewing industry and breweries in Europe in terms of the presence of transnational brewing companies on the markets of European countries, the concentration and relocation of the beer production and the unification of the beer supply. Moreover, it studies the glocalization and neolocalism processes shaping the emergence of the phenomenon of the establishment of microbreweries and its spread in space. Glocalization is understood here as a phenomenon in which local initiatives also use the opportunities provided by the globalization to succeed, while neolocalism is understood as a phenomenon of the return of demand for local products as an alternative to the overly strong supply-side effects of the globalization. The first aim of this thesis is...
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Hybridization of TV channelsˇformat on the case of CNN Prima News
Soldátová, Jana ; Miessler, Jan (advisor) ; Jirák, Jan (referee)
The diploma thesis deals with the origin and adaptation of the concept of CNN Prima NEWS on the Czech market and its possible hybridization. The expansion of global media corporations is a phenomenon of the 20th century that affects persisted till present. The television companies set up centers, branches or, through the sale of licenses, reach its audience through localized television stations. This thesis approaches the theory of globalization with a focus on the concepts of global culture, glocalization and hybridization. With standardization of successful patterns the companys strengthen the its positions in the global market, expand their influence and, last but not least, it is a profitable prosperous activity that does not require high costs. The thesis captures the arrival of the licensing concept of a global television station on Czech media market. The thesis develops connection of the global news brand CNN with Czech commercial television. These connections and deviations are elaborated and compared on the basis of three confrontable areas. At the same time, it is evaluated what creates this concept and what are its possible forms of hybridization.
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Glocalization on the example of the HBO Czech Republic
Uhlík, Dominik ; Miessler, Jan (advisor) ; Křemen, Pavel (referee)
This bachelor thesis aims on the phenomenon of media convergence and especially the spatial media convergence. Media convergence affects our lives every day now, where it has been the most noticeable since the digitalization and Web 2.0 era. It relates to technologies, provides access and the response of the audience towards media content and thus enables closer link between the media producers, media content and their audience. Globalization, as one of the products of spatial convergence, entered the media industry through the digitalization. Glocalization represents one of the trends associated with globalization and it is described as a situation where a global media producer, distributing its consent world wide, spend resources to create a local production. This thesis is focused on one such example, HBO company, originally an American premium cable and satellite television network, with a business model of monthly subscription. HBO distributes its consent via its subsidiaries based in South America, Europe and Asia. These local markets create their own content. The same statement is valid for Czech Republic. I have done the profitability analysis of the local consent production of HBO, Czech Republic according to their internal data. Analyzed data describe the changes in the amount of...
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The adaptation of foreign TV formats on Czech television from the 90's until present time
Chudárková, Adéla ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
Teoretickým východiskem této práce je fenomén globalizace, který pronikl do všech domén včetně mediální, jejíž součástí jsou právě televizní formáty, o kterých tato neboť v sobě mísí prvky globální a zároveň lokální kultury, kdy na základě zakoupení zahraniční licence vzniká celá řada lokálních verzí, jež jsou lokálními specifiky dané kultury. Jedná se o stále vzrůstající h počátků, spojených s formáty, rozštěpil mezi všechny žánry, včetně dramatické tvorby. Tato práce se soustředí na adaptace zahraničních televizních formátů v České televizi. Mapuje nejen vývoj tohoto trendu v jediném českém veřejnoprávním televizním médiu, ale taktéž se věnuje důvodům, které vedou ke koupi zahraničních licencí pro médium, jehož výsadou by měla být původní tvorba. Právě otázka veřejnoprávnosti a s ní se pojící specifika výběru obsahu pro toto médium jsou pilířem této diplom
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Global television formats and their adaptation in Central Europe
Vachová, Kateřina ; Štětka, Václav (advisor) ; Štoll, Martin (referee)
The aim of this diploma thesis is to describe how successfully are global television formats adapted in the region of Central Europe. Media systems in the Czech Republic, Hungary, Poland and Slovakia were considerably transformed after the fall of communism in the 1990s. Television markets started to be built within the new media systems. This thesis describes a globalization theory with focus on the concepts of cultural imperialism and cultural globalization. Emergence of the global television formats is one of the most visible processes within the globalization. There is a prevailing opinion presently that the global formats contributes in some ways to cultural heterogenization and pluralization. Local adaptations of global formats acquire meanings of national culture. The term glocalisation is connected with spreading of the global formats. This term is nowadays used more often than the term globalisation in relation to global formats. This diploma thesis is concerned with the adaptation of formats in the countries of Central Europe. Popularity of global formats in this region is compared on the basis of ratings. There is also evaluated which format has the most universal impact in the region and if audiences in these countries have similar cultural preferences. Afterwards, other trends typical...
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Pragmatization of a global magazine: glocalization and lokal globalisation (case study of czech and french version of Elle)
Rosová, Daniela ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
The diploma thesis Pragmatization of a global magazine: glocalization and local globalisation (case study of Czech and French versions of Elle) is focused on the manifestation of the French and Czech culture in Europe and worldwide. Its objective is to analyze cultural signs that are introduced into these cultures via the global lifestyle magazine Elle. The theoretical part includes definitions of the term culture in its anthropological meaning and its relation to the natural languages. The French and Czech culture are described afterwards on the basis of their history, religion, language and cultural symbols. Then the role of globalization in the modern society and its influence on culture and media are explained. Also the profile of the samples, i.e. the French and Czech versions of the magazine Elle, is given, as well as the characterization of the research methods chosen for this study. The practical part is concerned with the particularities of both versions and it compares, by means of semiotic and discourse analysis, their contents, topics, advertisements, the choice of celebrities, and their target audience. The results of the hypotheses are interpreted using the terms glocalization and local globalization, within which mutual influence of global and national cultures are described. The...
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Television formats transmission into czech environment since the creation of the dual system in Czech republic
Kantorová, Katarzyna ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
Diploma thesis "Television formats transmission into Czech environment since the creation of the dual system in the Czech Republic" focuses on television formats which have been adapted in the Czech television industry since 1994. TV formats, the primary analytical object of this thesis, belong among the strongest aspects of media globalization. Since specific television formats spread the same structure, idea and concept, they increasingly influence the practice in television markets and the process of globalization all over the world. With this continuity, the paper describes the theory of globalization, focusing on cultural and media imperialism. Further, newer theories of globalization and their subsequent transformation are described. Based on this theoretical basis, the thesis describes, which TV formats have been adapted since 1994 in the Czech Republic. Our analysis is based on in-depth interviews with Czech television professionals who have experiences with the purchasing and subsequent adaptation of television formats. The thesis provides the overview of all adapted TV formats in the Czech Republic, and describes reasons, difficulties and the overall process of adapting licensed television formats. Powered by TCPDF (www.tcpdf.org)
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Globalisation and Glocalization in Contemporary Media World on the Example of Advertising Campaign of Absolut Vodka
Uhlířová, Alena ; Šafaříková, Radana (advisor) ; Řehořová, Irena (referee)
This thesis deals with advertising and its specifics characteristic for contemporary media environment. Research is realized on the example of five visual adverts which are parts of Absolut vodka advertising campaign. Absolut London, Absolut Brussels, Absolut Barcelona, Absolut Bangkok and Absolut Prague were chosen and conquered in the semiotics and visual analysis. The main part of the thesis is focused on character of adverts. The attention is also drawn to Mukařovský's aesthetics, Peirce's icon-index-symbol, Barthes's denotation, conotation, myth or theory of photography. There are mentioned not only qualities of imaging of objects but also its anchoring in the media environment. The results of the analysis are connected with processes of globalization. The principles of Ulrich Beck are applied to visual adverts of Absolut vodka. The main question is if and how the globalization influences the adverts and their visual form. It is shown at the example of internet and television media. One part of thesis is also devoted to phenomenon of glocalization and its influence on advertising.
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