Original title: Globalizace a glokalizace v soudobém mediálním světě na příkladu reklamní kampaně Absolut vodky
Translated title: Globalisation and Glocalization in Contemporary Media World on the Example of Advertising Campaign of Absolut Vodka
Authors: Uhlířová, Alena ; Šafaříková, Radana (advisor) ; Řehořová, Irena (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: Absolut vodka; advertising; aesthetics; globalization; glocalization; semiotics; visual arts; Absolut vodka; estetika; globalizace; glokalizace; reklama; sémiotika; vizuální umění

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/57098

Permalink: http://www.nusl.cz/ntk/nusl-326368


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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