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How Does Generation Z Perceive the Communist Regime in Czechoslovakia?
Pilná, Bára ; Kubátová, Hana (advisor) ; Daušová, Anna (referee)
This bachelor's thesis examines the attitude of Generation Z towards the former communist regime. In the first section, it introduces the reader to the communist history of Czechoslovakia, followed by an overview of communism as an ideology, and also revisionism. The next section describes the methods used to collect data. Those data are then used in the third section to verify the truthfulness of the established hypotheses. These hypotheses aim to find out the attitude of Generation Z towards communism and whether the field of study at the individual's university also plays a role in their perception.
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Nové trendy v oblasti chování spotřebitele na trhu tabákových výrobků v ČR
Duchoňová, Vladimíra
The diploma thesis deals with the new trends in customer behaviour on the market with tobacco products and their alternatives – e-cigarettes, heat-not-burn tobacco and nicotine pouches. It offers a comprehensive view of the customer be-haviour on the market with classical tobacco products, primarily cigarettes. Based on this, research assumptions concerning alternatives were created. Quantitative method in the form of a questionnaire survey (n = 316) and qualitative method in the form of focus groups (n = 20) were used to fulfill the objective of the thesis. Based on the results, recommendations for tobacco companies were formulated.
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A canon of the great Czechs in history books from 1918 and ways of shaping the historical consciousness of youth in the present
Kapustová, Irena
(en) The thesis focuses on the pantheon of historical figures in the history books of primary and secondary schools over the past century and in contemporary school history teaching. The theoretical part of the páper deals with terms with which the research part is dosely linked.These are primarily concepts such as historical consciousness, collective memory or narratives, and approaches to the analysis of textbooks, history books and their content analysis are also mentioned. The role of the teacher in the process of shaping historical consciousness is also briefly stated. The Czech pantheon of personalities and the rationale for the baseline selection is the subject of a follow-up chapter. The core part of the dissertation is its own research activity, the first part of which is represented by a content analysis of history textbooks. More precisely formulated chapters relating to the figures of the Czech pantheon examined. The next stage of research is already the application of mixed empirical research. This methodology is represented by an online questionnaire survey among primary and secondary school history teachers across the Czech Republic. We also used the method of in-depth interviews with tutors and focus groups with university students.
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Filozofie pro děti jako pomoc mezigeneračnímu dialogu o charakteru společnosti "dříve" a "dnes"
MEDALOVÁ HŮDOVÁ, Václava
This bachelor thesis aims to discover, whether the method of Philosophy for children can be used for facilitating the intergenerational dialog. Theoretical part describes principles of this method in connection to its history, philosophical basis, development of three-dimensional thinking and thinking skills. Further, it defines basic characteristics of life period of adolescence and old age with focus on the process of discovering self-identity, the importance of adolescent peer groups for this age group and adaptation to the old age by seniors. Within the question of the intergenerational conflict it also discusses mutual conflicts between these age groups and their causes, in particular regard to the ageism, age segregation of negative stereotypes. Research part of this theses aims to answer following question by quantitative research in focus groups: "Is it possible to perceive the elements of philosophical dialog during the discussion in focus group?" and "Is it possible to perceive the problems concerning characteristics of "before" and "now" time period that are being discussed by the focus group during the discussion?". The research is being conducted in the form of lesson of Philosophy for children, during which a discussion between 2 focus groups takes place - an adolescent group and a senior group. Gathered data are analysed by coding and subsequently interpreted in relation to the established research questions.
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Secondary school students' misconceptions about organization and function of human body
PROCHÁZKOVÁ, Jana
In the diploma thesis, misconceptions in the curriculum of human biology in the third and fourth grades of four-year grammar schools were ascertained by means of a questionnaire survey. The questionnaire was filled in by 92 pupils who had already gone through the thematic unit of human biology. The questionnaire was focused particularly on the circulatory, excretory and respiratory systems. After evaluating the questionnaire, specific misconceptions were identified, especially in the circulatory system. Based on the identified misconceptions, a methodological material was created, which should help to eliminate them in teaching. In one case, the methodological material was verified in practice at the grammar school and in the other case at the MS Teams through so-called focus groups.
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How the Generation Z Consumes News on Social Media
Tomášková, Petra ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
This bachelor thesis aims to examine how the Generation Z receives news from social media in the Czech Republic. Using a qualitative research method, focus groups find out the reasons for this group to use social media as a source of news, describe how Generation Z evaluates the news contribution and how it handles it and the information from it then. The first part of the thesis gives an insight into the knowledge of news on social media (specifically Facebook and Instagram) and explains the main features of Generation Z; especially in relation to information and technology. Subsequently, the research method of semi-structured interviews is presented, which served as a preliminary research for the main technique of researching focus groups. This method is also explained in detail in the methodological part. The study group of 24 respondents was divided into three samples according to age; 16 and 17 years, 18 and 19 years, 20 to 24 years. The results are presented as a selection of significant participants' statements across groups. Although group interviews operate more specifically with the participants' specific statements, some generalization and the resulting understanding of Generation Z behavior is possible. Among other things, it was partly possible to register differences across the groups...
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Controversy about Šumava: Strengths and weaknesses of the ecological principle of consensus
Chomátová, Eliška ; Stöckelová, Tereza (advisor) ; Čermák, Daniel (referee)
The thesis is based on a qualitative research realized in summer 2008 in several municipalities in Šumava. Focus groups organized within this research aimed at the relationship of different stakeholders to the Šumava National Park and more generally to nature and environmentalist thoughts and actors. The research design and the data gathered are presented in the introduction. Then the theory of general principles of consensus is described, which serves as the main theoretical framework for the study of focus groups participants' arguments. Using particular arguments, I show that against the protection of nature as it is realized by Šumava National Park Authority, critical citizens build their arguments on values that are considered legitimate and important in Czech society. The next part of the thesis studies the ecological principle of consensus as a new general principle of consensus: I discuss the conditions for existence of such a principle, its form in the controversy about the management of Šumava and the implications its form can have, supporting broader acceptance of the principle or, on the contrary, its rejection. An important point there is the relationship between expertise and participation, which are, together with the concept of nature, main elements of the ecological principle of...
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Value of education from the perspective of pupils of different types of school
Vojtová, Pavla ; Kasíková, Hana (advisor) ; Tvrzová, Ivana (referee)
Values, especially the value of education, can be called a timeless theme. Changing historical periods brought about changes in the concept of educational value. Originating in Ancient Greece, the concept of educational value is as relevant as ever even today. This paper is devoted to this topic. In the Introduction - theoretical part - we aimed to look at the common values from the perspective of different disciplines. The following part discusses such terms as the system of values, its hierarchy and value orientation. This thesis also focuses on socialization and transmission of values, mostly in the family. This inherently includes parent-child relationships and educational styles. We did not avoid the issues of perceptions of moral standards specific to adolescents, their choice of vocational preparation etc. Also mentioned are the concepts related to education and educating. In the practical part, we discuss research methodology, conducting the interviews and their coding according to predetermined criteria. After this analysis, the thesis deals with the comparison of personal students' testimonies across individual classes as well as entire schools. The results of the research are presented in the Conclusion, which summarizes and compares the general and personal views on the value of...
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The Influence of Regional Media on Readers' Perception of Politics in Melnik
Tichota, Ondřej ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "The Influence of Regional Media on Readers' Perception of Politics in Melnik" refers on a survey of accepting media framing of politicians, politics and important issues by regional media readers in the town of Melnik. Methods of framing and focus groups were used in the survey. First the methods were introduced. The method of framing was used for qualitative content analysis of five printed media from 2005 to 2007. The media were daily Melnicky denik, weekly Tydenik Melnicko, monthly Melnicka radnice, weekly Tep regionu and regional supplement of Mlada fronta Dnes for Central Bohemia. The author of this work focused on several most important issues of the 2005 to 2007 period and he observed how respondents accept or decline the framing of these problems offered by politics, journalists and other participants of Melnik political life. To do this he organised focus groups discussions with Melnik inhabitants in the age of 26 to 75 years of age. They discussed their opinions and beliefs on local politics. This work is a subjective insight into the world of regional media effects on readers, in this case focused on political issues.
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