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Evaluation of the re-branding within the selected company
Sutulova, Alina ; Chocholoušek, Michal (advisor) ; Pilař, Ladislav (referee)
This Bachelor Thesis examines the problems encountered when modern corporations enter new markets and and shift strategies from domestic to global. Analysis is being made with regards to the conditions and behavior encountered. It also examines consumers reactions to changes in product name's as branding for the new markets occurs.
It also discusses appropriate pathways, setting of new goals and tasks, and their practical application.
The theoretical discusses defines basic terms, topical coverage of development history and formation of said markets, and new marketing strategies performed
by the companies. The practical part is devoted analysing the process of brands' rebranding of the selected company and customer response based on said product changes.
The results will be analyzed and assembled to detect the main root of change
in product name, renewals of antiquated packaging, branding strategies during initial release of the products to the foreign market, as well as changes in consumer habits
and their ability to cope with new brand identity.
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Care for employees, company policy
Vohnoutová, Klára ; Hájková, Ivana (advisor) ; Eliška, Eliška (referee)
The diploma thesis deal with care for employees and the company policy. The theoretical part describes the basic concepts of labor law, which are necessary for understanding the issues, defines current applicable legislation relating to employees care area and then processes general level the care of employees. It explains terms of mandatory, contractual and voluntary care based on laws, regulations and personnel employer policy. Company policy specifies focus and use of personnel strategy based on the competence of the personnel department. It is focused on motivation of employees, their company education and development and evaluation and remuneration through achieved performance. The practical part analyses care for employees who work in the public sector, particularly in the Czech telecommunications office. The conclusion summarized all the discussed issues and contained a set of proposals on how to improve the current situation in company.
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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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Assessment of the corporate strategy for company Directa Czech
Mirzajev, Tomáš ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
Paper comprehensively summarizes the context and background of retail brokers on the Czech market and successfully leads through the various stages of setting corporate strategy on practical case, the company Directa Czech. The theoretical part provides basic information about the retail broker area, most traded instruments and describes differentiation between categories of retail brokers. In the practical part priority was given to situational analysis because it was necessary to establish a firm foothold for determining the appropriate corporate strategy. Chapter about analysis of the development potential properly extended and detailed knowledge of this situation analysis, which was used especially in determining the appropriate steps for implementation of the corporate strategy.
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Diversification of production and business strategy
AMEROVÁ, Veronika
This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.
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Communication strategy of ŠKODA VAGONKA a.s.
Klíma, Tomáš ; Halík, Jaroslav (advisor) ; Rotrekl, Radoslav (referee)
This thesis deals with the practical use of marketing communication instruments in the strategy of ŠKODA VAGONKA a.s. The theoretical basis for the further analysis is defined in the first chapter. The company and the electric units manufacturing business are described in the second part, followed by the company's strategy analysis and the comparison with the theory.
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