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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Non-contrast MRI perfusion imaging
Kruml, Ondřej ; Jiřík, Radovan (referee) ; Krátká, Lucie (advisor)
This bachelor paper is focused on the magnetic resonance perfusion imaging technic without the usage of an external contrast media. This paper contains a look at the basic functional principle of the magnetic resonance. The focus is then set set on the Arterial Spin Labeling (ASL) technic. The basic principle of ASL uses protons from the water mocelules in arterial blood as an endogenous contrast agent. This technic can be used for obtaining a perfusion map of any tissue without the usage of invasiont echnics or contrast agents. The quantification of perusion was done applying the FAIR-RARE scheme, which belongs to the large family pulsed ASL.
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Strategie rozvoje Veletrhů Brno, a.s.
Makarov, Maksim
The bachelor's thesis focuses on the proposal of a strategy to improve the competitiveness of Veletrhy Brno, a. s., keeping in mind the changing trends. The theoretical part of the work describes crucial moments from the course of industrial revolutions and the emergence of digitization: what role do social networks play, why is advertising necessary and what technologies are currently available. The practical part analyses the company's internal parts, researching and analyzing competitors. Based on the analyses, a recommendation will be proposed to help in a faster transition and implementation of actions in a hybrid form.
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Communication Mix Propsal of the Company Entering the Foreign Market
Kalná, Tereza ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This bachelor's thesis is focused on the company FK system – povrchové úpravy, s.r.o., which provides services in the form of chemical and mechanical treatment of metals. This thesis includes processing of analyses leading to the design of a suitable communication mix applicable to the company when enters a foreign market. The work is divided into three parts – theoretical, analytical and proposal. The aim of the bachelor's thesis is to design a suitable communication mix for use on foreign markets.
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Bavarian Identity at the example of the Octoberfest in Munich: To what extent is the modern festival still traditional bavarian?
Kuldová, Susanna ; Emler, David (advisor) ; Zelená, Alena (referee)
The Munich Oktoberfest was established in 1810 as an instrument for strengthening the Bavarian identity in the new developed monarchy. In the 1950s it has evolved into an international event which is being visited by millions of people from all around the world. This development lead to negative opinions about the present purpose of the Oktoberfest. The aim of the thesis is to confirm or refute these critics which deny any connection between the past and the present form of the Munich festival. The introduction deals with the theoretical background and terms such as remembrance or festivals and celebration. A substantial part of the work consists in the discourse analysis of the Bavarian identity with its main symbols which are closely linked to the celebration of the Oktoberfest in Munich. The main part is devoted to the Oktoberfest itself, its origins and development with the most important moments and main features. The research is completed by a quantitative analysis of facts and numbers which are essential for this subject.
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Bavarian Identity at the example of the Octoberfest in Munich: To what extent is the modern festival still traditional bavarian?
Kuldová, Susanna ; Emler, David (advisor) ; Zelená, Alena (referee)
The Munich Oktoberfest was established in 1810 as an instrument for strengthening the Bavarian identity in the new developed monarchy. In the 1950s it has evolved into an international event which is being visited by millions of people from all around the world. This development lead to negative opinions about the present purpose of the Oktoberfest. The aim of the thesis is to confirm or refute these critics which deny any connection between the past and the present form of the Munich festival. The introduction deals with the theoretical background and terms such as remembrance or festivals and celebration. A substantial part of the work consists in the discourse analysis of the Bavarian identity with its main symbols which are closely linked to the celebration of the Oktoberfest in Munich. The main part is devoted to the Oktoberfest itself, its origins and development with the most important moments and main features. The research is completed by a quantitative analysis of facts and numbers which are essential for this subject.
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Changes of Zahradní Město - Záběhlice in lifestories of its natives
Kolářová, Dana ; Vaněk, Miroslav (advisor) ; Krátká, Lenka (referee)
The topic of this thesis is the way native inhabitants look at the changes of Zahradní Město and the old part of Záběhlice. It also describes its inhabitants' experience of these changes. The thesis employs the methodological approach of oral history, analyzing and interpreting interviews with people who were born or have spent the majority of their active life in that particular area. As a result, what comes to light is how much Zahradní Město and the old part of Záběhlice have changed over the last fifty years and, in a certain way, is changing still. It shows the evolution of a distant suburb as it came to be a part of the wider city centre of Prague, which faces typical urbanisation problems now. According to its inhabitants, Zahradní Město is best considered an independent part of Prague, even though it is officially "just" a part of Záběhlice. The mutual relationship of the inhabitants of Zahradní Město and the old part of Záběhlice is another topic of this thesis, as it tries to describe this relationship and find possible factors that have formed it. The thesis starts with an historical overview, following the way Prague was formed and divided regarding municipal administration. It then moves on to methodology, which describes the process of planning and the realization of the project...
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Selection of the optimal financing housing for selected client
HOLÝ, Hubert
At the beginning of the thesis I am focused on gathering information on mortgage loans in the current financial market. At the beginning of the chapter on mortgage credit, I will discuss dividing the mortgage loans. I draw up a detailed procedure that has everything a client to do to get a loan, what are the procedures in banks and what banks need to know information about the client. The next chapter will bring information on building savings and conditions, which the client must satisfy in order to get a loan from the savings. Also characteristic of this product. In the last chapter of the theoretical part of the introductory acquainted readers with investments in mutual funds and bring their individual characteristics and procedures for negotiation. In the practical part will deal has particular offering selected companies, which will be compared using the methods of multi-criteria decision. The work is divided on the analysis of mortgage loans, building savings and investment products. Information from these analyzes will also be used for application to a specific customer with specific requirements for housing. From the client I find out any information about his wishes and requirements for their future with regards to housing. The client chooses the aspects that are most important for him and the order in which they should be respected. It is for this reason that it is often not important final amount that the client pays for the loan, but for him the current situation in life more important monthly installment. Finally, the client selected the optimal variant, as can finance their own housing.
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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