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Gap options (třída Kapitána Jaroše, Brno, CZ)
Kopečková, Barbora ; Haasová, Lenka (referee) ; Toman, Radek (advisor)
The aim of the final bachelor thesis is to create a home for the elderly near the centre of Brno, on Kapitán Jaroš Avenue. This project focuses on the creation of a community space that will enable seniors to live an active and independent life close to the city centre and all available amenities. It will also allow them to participate in cultural and social events in the area, which will be literally at their fingertips.The architecture of the project focuses on creating a friendly and barrier-free environment that allows easy orientation and movement of seniors. The house has common spaces such as a community kitchen, library, communal dining room, TV corner and games room, these spaces encourage communication and shared activities between the residents.An integral part of the project are the residence terraces across the whole building, created when the mass was removed to solve the complicated situation of the north-facing plot. Furthermore, the entire house is connected to a large wooden ramp through the entire courtyard, which allows the residents of the home to walk safely into town or the park, or just take a pleasant stroll and meet various people from the neighbourhood. The concept of the ramp is therefore a kind of garden for the elderly, while at the same time solving the chaotic traffic situation at this location.Overall, the architectural project is designed to allow the seniors to live in a comfortable and friendly environment while experiencing new adventures in the urban environment. This should lead to a better sense of belonging and enjoyment of life, while contributing to the development of the city and the inner city itself.
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Vhodné nástroje marketingovej komunikácie na oslovenie seniorov
Turzák, Matej
Bachelor thesis is dedicated on evaluation of marketing communication tools focused on seniors. The primary purpose of the bachelor thesis is to identify suitable marketing communication tools that companies would apply at addressing this particular segment of customers within their marketing communication framework.
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Formy bydlení a jejich vliv na well-being seniorů
Kreizlová, Markéta
The diploma thesis deals with the topic of quality of life and well-being of Czech seniors with regard to forms of housing. The quantitative research of secondary data from the SHARE database was carried out in this work. To analyze these data, the methods of regression analysis and non-parametric tests were used in order to find out what influences the quality of life and well-being of Czech seniors with an emphasis on forms of housing. Another part of work is qualitative research, which was done by semi-structured interviews with seniors in order to elaborate the results of quantitative research in more detail. In the final part, recommendations leading to the improvement of the quality of life of seniors are proposed.
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Ageism in the Czech republic
Šedivý, Jiří ; Krahulcová, Beáta (advisor) ; Zelinková, Olga (referee)
The diploma thesis "Ageism in the Czech republic" explores areas, where Czech seniors are perceived in discriminatory manners. It maps where they can encounter such behaviors, how do they manifest and which parts of society display those ageist attitudes. For the research I have used a qualitative inquiry way of focus groups and further individual interviews. Research sample was formed partly by seniors living in nursing home and partly by those ones living at home, relatively self-reliantly. The obtained data was analyzed, coded by opened and selective coding and after that evaluated. To achieve good validity of research I have used Q-sorting as an auxiliary method in research sample of young adults working in social services or in related areas. The data I received was analyzed by correlation analysis. I have defined basic and most important points from all levels of research where seniors perceived discriminatory behavior and pressure for young and adult populations. As a suitable prevention I have established the education to values and familiarization with problems of seniors.
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Pensioners as a target group for internet food sale
HANZLÍKOVÁ, Nikola
The aim of the bachelor thesis was the evaluation of shopping behaviour of pensioners and their attitude towards buying food via the internet. On the basis of secondary data, it defines shopping behaviour and its approaches. Then the thesis describes factors which have influence on consumer during shopping. It also investigates the decision-making process of the buyer. The next step is the introduction of the term of e-commerce. Subsequently there are advantages and disadvantages of shopping on the internet, trading with food by the internet and the most significant online salesperson of food in the Czech Republic. Then the thesis is focused on the research of buying behaviour of pensioners on the internet. On the basis of marketing research by method of questionnaire survey, the primary data were processed. The data are presented by graphs and tables.
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Social and virtual life of seniors
Petrenko, Roman ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
1 Abstract This bachelor thesis deals with the problems of old age and aging, both as an individual stage in the life of every human being and from a social perspective. The issue of old age is important in the context of a modern society dependent on communication and information technologies - computers and the internet. Therefore, this thesis is devoted to seniors in regard to their internet usage and computer literacy. The introductory section presents an initial discussion of the issue of aging, the active life of seniors and the internet, one of the main expressions of modern technology, which acts as a structuring factor for the position of the individual in society, based on access to this technology and the utilization rate. The empirical section then describes the specific steps of carrying out quantitative research that the author of this thesis carried out in the spring of 2011 on a sample of 252 seniors. The text also introduces the research question, the hypothesis, the research methodology, the creation of the instrument, its testing and the process of investigation. The conclusion presents the main findings of the research by testing the input hypothesis, and gives an interpretation of the analysis made on the final survey results. The author summarizes the main findings and the goals of the...
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Misleading advertising and deceptive business practice when shopping online
Žáčková, Veronika ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
This Bachelor´s thesis deals primarily with the issues of misleading advertising in online shopping, especially when purchasing at single-item e-shops. The thesis provides a description and comparison of misleading advertising and deceptive business practice, an analysis of a specific ´problematic´ e-shop and its comparison with a ´problem-free´ e-shop and a comparison of characteristics that are common to misleading e-shops. The thesis also includes a list of institutions that are authorized to resolve issues related to misleading advertising and deceptive business practice. The practical section of the thesis proposes a website add-on that might help reduce significantly the number of fraudulent e-shops.
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Quarter of million of pensioners wanted to work
Český statistický úřad
In 2012 respondents aged 50-69 years were interviewed, within the Labour Force Sample Survey (LFSS), about their retirement. Transition from economic activity into inactivity has been going very quick in the Czech Republic and has been concentrated in the time when people become entitled to earn old-age pension and in a few subsequent years. 244 thousand inactive pensioners stated they had wanted to continue in their work in the moment their economic activities were terminated.
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