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Vykazování o CSR - měřitelnost a indikátory činností společenské odpovědnosti
Panulin, Martin ; Stránský, Jakub (advisor) ; Knežová, Jana (referee)
My thesis deals with the introduction of corporate social responsibility and ways of reporting on it. In the theoretical part readers become familiar with the concept of corporate social responsibility and its benefits. Then I move on to reporting options through environmental accounting, sustainable development and GRI reports. The main objective of the application part is to highlight the benefits of reporting on CSR. In the practical part, I have chosen a company that operates social responsibility but does not report on it. My task was to choose the best method of reporting on socially responsible activities and identify the benefits of it.
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The heritage of Tomas Bata to current entrepreneurs
Zavadilová, Jana ; Chylíková, Hana (advisor) ; Odstrčil, Jaroslav (referee)
The bachelor's thesis deals with the heritage of Tomas Bata that he left for the future entrepreneurs. On the basis of gathering and categorizing the information gained using czech books about Bata and his management and also using internet resources the thesis tries to accomplish its goal which is to find and determine the heritage of Tomas Bata to current entrepreneurs. By analysing the gathered information I came to the conclusion that the most valuable heritage of Tomas Bata are his own ideas, his Management System, business strategy and the corporate social responsibility that he followed.
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Analysis of the social responsibility activities in the selected organization
Klímová, Aneta ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
This Bachelor Thesis analyses the CSR (Corporate Social Responsibility) at IBM. The work is divided into two parts, the theoretical and the practical. The theoretical part deals with the basic concepts related to CSR. The practical part is focused on IBM and its external evaluation of the CSR in accordance with the Czech KORP method. The aim of the work is to evaluate IBM's corporate social responsibility and to propose options for improvement. The data needed for evaluation was assumed from GRI Report, Corporate Responsibility Report and websites.
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National Programme for Conformity Assessment of Management of Social Responsibility (application in a chosen firm)
Hejdová, Anežka ; Plášková, Alena (advisor) ; Halousek, Jiří (referee)
The bachelor's thesis deals with the social responsibility of organisations focusing on the National Programme for Conformity Assessment of Management of Social responsibility and subsequent application of this program in the company MUCOS Pharma CZ, Ltd. The work begins with the definition of CSR and the origins of this concept in the Czech Republic. Further the work continues to the specification of all relevant aspects and concepts of the social responsibility including the identification of important stakeholders. At the end of the theoretical part arguments are given why the CSR should be integrated into the corporate concept and benefits of such implementation. Subsequently, the National Programme for Conformity Assessment of Management of Social Responsibilities is briefly described. The practical part is focused on the company MUCOS Pharma CZ, Ltd. The analysis is performed and evaluated whether this company meets the requirements of the National Programme. At the conclusion appropriate measures and recommendations for the company are given.
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Analysis of the CSR strategy in a particular firm
Martincová, Alena ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with Corporate Social Responsibility. The theoretical part focuses on familiarization with the concept of CSR and on approach to this concept at global, European and national - Czech - level. Presentation of particular CSR activities, their implementation in the company and the subsequent measurement and reporting are also included in this part. The practical part is orientated on the company Skupina CEZ. There is company's profile, analysis of the CSR strategy and research. The research objective is to determine how the Czech public is informed about the CSR activities of Skupina CEZ.
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The Corporate Social Responsibility
Nezdařilová, Andrea ; Zamazalová, Marcela (advisor) ; Henzl, Josef (referee)
The aim of my thesis is to consider a contemporain concept of the corporate social responsibility (CSR) and all relative activities in the international company and to propose a potential development of this concept for a specific region. Theoretical part explains fundamental features of the corporate social responsibility, its' history, three pillars and organizations which are dedicated to this concept. Practical part of this paper analyses the system of CSR in the international company. In this part there is a history of the CSR applicated in the company, the rating and the contemporain status of the corporate social responsibility. There are mentioned also the methods of measurement of CSR which proclaim the level of corporate social responsibility in the company. There is a focus on the concept of CSR applicated in the Czech republic and some new ideas how to improve it.
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Trends in marketing communication with a focus on social marketing
Taišová, Andrea ; Říha, David (advisor) ; Petříčková, Iva (referee)
Bachelor work deals with trends in marketing communication and their focus on solving social problems. Theoretical part generally focuses on the action of the communication and communicating mix in the marketing mix, it describes trend in marketing communication as guerilla marketing and viral marketing. It defines the terms of social marketing, cause related marketing and corporate social responsibility. The practical part describes a nonprofit organization Oxfam International and it also describes marketing communication of its campaign Grow. Furthermore, it characterizes successful guerilla and viral campaigns with the focus on solving social problem and evaluates the usage of these trends in daily campaigns. In the last part, it introduces cause related marketing campaign that creates jobs for USA from the Starbucks company.
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CSR as an effective tool in (not only) environmental issues
Škarda, Jakub ; Slavík, Jan (advisor) ; Vejchodská, Eliška (referee)
Diploma thesis is aimed on theoretical analyse of corporate social responsibility (CSR) and shows how it works in real life. Results of my study case (Patagonia) illustrate, that if the firms deal with the CSR in appropriate way, it can help to improve economic situation of the firm, it can also find some solutions in environmental crisis and improve social life of communities as well. This voluntary, inexpensive and effective instrument is compared with actions of public sphere in environmental protection. I analysed risks and cost efficiency of Kyoto protocol and biofuels and my results are, that these public actions on supranational level are costly, sometimes even purposeless, ineffective and risky from the point of view of economic school Public Choice.
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Aging population in the Czech republic, a good opportunity?
Novák, Vladimír ; Szabová, Lucia (advisor) ; Kotýnková, Magdalena (referee)
The question of how to increase the involvement of elderly people in the labour force is a highly debated issue nowadays in the Czech Republic. Due to more frequent health restrictions, lower qualification and lower labour productivity older people belong into a risk group for which it is increasingly difficult to obtain employment. This problem may, moreover, continue to grow in the future and thus its significance can reach grandiose proportions. Due to current demographic trends as well as gradual extension of the age limit for retirement, it is safe to say that in a few years there will be a huge group of older people in pre-retirement age on the labour market. To define a group of older workers more accurately I will focus on basic demographic indicators such as fertility, mortality, or age pyramid of population (i.e. tree of life) at the beginning of this thesis. In the next step I will characterize this group by using the forward projection. However, one should ask herself or himself a question whether this situation represents only a threat or whether it can be used as an opportunity as well. The main objective of my work is to analyze possibilities of the economic policy of the Czech Republic and the European Union support programs in their effort to give incentives to employers and stimulate work activities of older people.
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Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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