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Marketing mix of a new emerging sports facility
Brichcín, Matouš ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of a new emerging sports facility Objectives: The primary objective of this work is to formulate the draft of an emerging sport facility and build its marketing mix, which represents a set of necessary arrangements for the implementation of marketing strategy aimed at achieving the business plan. Methods: For the development of this work was used qualitative research method in the form of a structured interview with open questions, which was carried out with representatives of the three facilities providing similar services. Based on these interviews, together with the quantitative method of written inquiries, applied to a sample of potential future customers was created the SWOT analysis model for this emerging facility. These methods, along with the method of competition analysis using Porter's five forces model and PEST analysis of external influences, played a key role in shaping the actual marketing mix. Results: Researches in this work confirm that the target group of respondents is really interested in development of a new sport facility. The analysis in this work points to the potential threat that could threaten the implementation of the project. Thanks to these findings, it is possible to be prepared for these possible dangers and threats in time, or to try to prevent...
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Biology, ecology and invasion characteristics of Campylopus introflexus in the Czech Republic
Mikulášková, Eva ; Soldán, Zdeněk (advisor) ; Tribsch, Andreas (referee) ; Kučera, Jan (referee)
A B S T R A C T Ecological and economic impact of invasive plants to natural ecosystems is the subject of many studies; however, invasive bryophytes have been stud- ied only marginally. Campylopus introflexus (Hedw.) Brid. is one of the most strongly invasive bryophyte species in Europe. The species appears to be native in the Southern Hemisphere. In Europe, it was collected for the first time in the British Isles in 1941. The moss has expanded eastward and the first collection in the Czech Republic is dated to 1988. This thesis found that more than 70 localities were known known in the Czech Republic in 2006, and more than 100 localities became known by 2011. It has been further demonstrated that the Czech Republic was colonized repeatedly by generative spores and all populations have a unique genetic composition. Genetic variation of the populations is low, the genetic diver- sity of populations within the Czech Republic is not correlated with their geographic position or with any of the monitored environmental variables. At a fine scale within particular localities, the species disperses by vege- tative diaspores, while it uses generative spores for spreading over longer distances. In Central Europe, C. introflexus prefers open coniferous forests, especially plantations of either spruce or pine. It colonizes...
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The business plan - Establishment of Power Plate studio
Munduchová, Petra ; Procházka, Jan (advisor) ; Mach, Jiří (referee)
Title: The business plan - Establishment of Power Plate studio Objectives: The main objective of this thesis is to elaborate a complete business plan to start and open a new Power Plate studio in Prague 3, concretely in Sport Centre Olšanka. Determine whether the implementation of the business plan feasible and whether the studio can be competitive. A sub-goal is a financial plan and determine recovery of investment. Methods: In undertalking this thesis I used a varienty of techniques. These included the researching of specialized publications, data analysis method, there subsequent deduction, observation method and the method of controlled interview. The first part of this work, theoretical basis, deals with the explanation of basic concepts related to creating a business plan. It uses available analytical methods for the creation and analysis of the business plan. Secondly, the analysis of the business environment is applied by analytical procedures for the analysis of company environment, analysis of internal company factors, analysis of internal resources and capabilities of the company. In the third part, the custom solutions business plan, is applied using elementary method of financial analysis. It also proposes a marketing plan, which will be applied in the formation and activities of...
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Study of tebuconazole complexes with metal ionts
Norková, Renáta ; Jaklová Dytrtová, Jana (advisor) ; Vyskočil, Vlastimil (referee)
Tebuconazole belongs to widely utilized plant fungicides, mostly in vineyards. Its traces are present in plant tissues, wine as well as in soil. The aim of the study was to determine stoichiometries and stabilities of metal (Cu, Zn, Cd, Ca and Ag) complexes with tebuconazole (1) by means of electrospray ionization mass spectrommetry (ESI-MS). It was found that the complexes of tebuconazole with copper ions are particularly stable ([Cu(1)]+ has appearance energy 224 kJ·mol-1 , corresponding with the dissociation of the water molecule from the tebuconazole molecule), while the stability of another tebuconazole complexes is lower, about 150 kJ·mol-1 . In real environmental samples, the detection of 1 itself is hampered by its spreading into various species. The method involved here is based upon a hyphenation of electrochemistry (amperometry) and electrospray-ionization mass spectrometry (ESI-MS). It uses the fact that Cu creates very stable complexes with 1. We demonstrate that at appropriate potentials (at higher than 500 mV) Cu cations can be generated in an electrochemical cell and subsequently form complexes with 1 present in the sample. The resulting complex [Cu(1)]+ is detected with ESI-MS. The intensity of detected complexes depends on the concentration of 1 and the oxidation level of the...
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Leniency policy
Šorf, Jiří ; Borkovec, Aleš (advisor) ; Hraba, Zdeněk (referee)
KEY WORDS: leniency, hard-core cartel, whistleblowing, competition The EU/US Leniency policy is a thesis collecting and classifying huge amount of information and data from several legislations in relation to a relatively new phenomenon of leniency policy. Its additional value are not only commentaries on the de lege lata (currently existing) legislation, but mainly de lege ferandae presumptions emphasizing the trends which could be anticipated in the leniency policies in the future. Processing world data would not be in my capacities and therefore I decided to work with the most representative legislations - those of the European Union and of the United States, a minor insight is also given in case of Great Britain, Germany and France. The thesis helps the reader get familiar with the basic leniency concepts (terminology, principles, history) and subsequently starts explaining the core of the laws from the substantial as well as procedural point of view. Chapters enabling comparison of European and American law firstly set both legislative frameworks and then provide a comparative chapter at the end dealing with weaknesses and strengths of each program. The historical part deals with the circumstances which led to passing of the legislative predecessors of the current laws but also carefully...
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How do the younger school age children conceptualize the moral problems in their games?
Pastíriková, Jana ; Klusák, Miroslav (advisor) ; Viktorová, Ida (referee)
This bachelor thesis is aimed on play of younger school age children. Particularly to examinate the paradox of establishing moral autonomy based on cooperation in the game in contrast with elements of competition, rivalry and arguments that are also often occur. How children understand and deal with morally problematic situations I investigated through qualitative research in the children collective. As data collection method I used involved observations in children's collective. Then I conducted semi-structured interviews with selected children and the teacher. This way structured research helped me to understand the rules of games and how children approached them. After that I could describe and analyze why children interrupted their games and how would they deal with it afterwards. I found out that morally problematic situations in the game often led to it ́s discontinuation. But in the end children always tried to restore the game through cooperation. This cooperation also continued during the whole game so players could gain pleasure and fun from the game. The effort to win was also very important in their games, because it helped improve the quality of the whole game.
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Plant competition in the early ontogeny
Čiháková, Klára ; Weiser, Martin (advisor) ; Fendrych, Matyáš (referee)
Competitive impacts on early stages of plant ontogeny are being reviewed in this thesis. Those processes select for evolutionary or phenotypically plastic responses in timing of emergence, seed morphological properties, maternal effects and reaction on environmental cues. However, pattern of the strong selective pressure is sometimes not apparent, due to the lack of data and knowledge on the influence of the other factors in plant's life.
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OUTDOOR GAMES
Mareš, David ; Přibyl, Ivan (advisor) ; Jahodová, Gabriela (referee)
Topic of thesis discusses the general nature of physical games outdoors, especially their importance from an educational, pedagogical and development point of view. It also focuses in detail on the use of physical games outdoors in the activities of special interest groups, sorting and dividing, their importance in the areas of leisure and recovery activities of the organism, which is probably most natural for children, which is a game. Thesis also deals with their significant contribution in the areas of personal and social development, the integration of individuals, but also in the areas of prevention of socially pathological phenomena. The thesis Further details the methodology of compiling the relay outdoor games, and its usage in practice. The thesis is based on detailed literature review, person experience and investigation, and is divided into chapters. After the introduction the next section contains general theoretical knowledge of the complex nature of outdoor games, their types, importance, as well as their differences and diversity. The third chapter is devoted to a detailed methodology for compiling appropriate relay games in an actual outdoor environment. The fourth chapter describes the practical part, which is the preparation and implementation of relay games, and its verification,...
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Suggestions for improvement of marketing strategies for sport and regeneration equipments in the competitive conditions of Central Povltaví
Čmakalová, Hana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
The bachelors thesis deals with the analysis of marketing strategy for sport and regeneration equipments in the competitive conditions of the region Central Povltaví. The analysis is carried out with the aid of several chosen methods: PEST analysis, SWOT analysis, Porters five forces analysis, positional map and use of questionnaires and depth interwiev with managers of selected fitness centers.The marketing strategies of the two sport and regeneration equipments are compared using these methods: Multi- functional center of Štěchovice and Sport hall of Davle. Major contribution of the bachelor's thesis will be the recommendation for improvement of the services of both fitness centers in this particular region. Key words marketing, competition, marketing strategy, marketing mix, marketing of services
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