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NATO and it's communication activities, case study of the Czech republic
Prchlík, Václav ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This bachelor thesis named NATO and its communication activities, case study of the Czech republic is dedicated to the issues of public awareness about security political topics concerning the Czech republic. The theoretical part defines terms political and institutional communication. The North Atlantic Treaty Organization is presented subsequently, emphasising its main function, activities and relationship to the Czech Republic. Main communication channels of NATO in the Czech republic are stressed in the practical part of this bachelor thesis and priority communication topics and target groups of NATO's communication activities are defined. I describe both the global and local information platforms, including web and Facebook pages, information centre and special events dedicated to NATO. In the final part of this thesis, I analyse the content of chosen communication channels, paying attention to those priority communicational topics.
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Persuasive Communication of Food Companies in Educative Sphere
Mikulka, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This bachelor thesis Persuasive Communication of Food Companies in Educative Sphere presents communication activities, which food companies exert on students of culinary schools, the future professionals of gastronomy. The aim is to describe persuasive techniques, which food companies use to influence students. The project contains descriptive analysis of language form used in commercials in textbooks for students. The issue of commercials in textbook is also included and described in general. The project contains statement of a Ministry of Education, Youth and Sports employee, author of one of the textbooks, and professional chefs.
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Evolution of Communnication Acitivities for Pupils in Grades 1-3 at Primary School
Babušová, Gabriela
The thesis titled "The Evolution of communication activities for pupils in grades 1-3 at primary school" based on the existing knowledge on the topic present their own knowledge through research, which focuses on the area of communication education, the development of communication activities in the educational process, and the education of Czech and Vietnamese pupils in the educational area of the language and the language of communication. In the theoretical part rigorous of the thesis systematize the existing knowledge relating to the topic and consider them starting points for the development. The main objective of the work, based on the empirical investigation, is to create and present an evolution of communication activities for pupils of younger school age during their first training period with regard to the education of pupils from the Vietnamese ethnicity. The research topic is further divided into intermediate objectives, to whose fulfillment the work is going. The practical part is focused on the description of the project research, research investigations, evaluation of the data and knowledge gained from our own pedagogical practice. The work is an effort intended to contribute to the enrichment of educational theory and practice by presenting supporting documents which could be used in the...
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Communication activities of Walmark company in years 2011-2012
Vacíková, Martina ; Shavit, Anna (advisor) ; Klabíková Rábová, Tereza (referee)
The bacherlor thesis, Communication Activities of Walmark company in 2011-2012, describes communicative activities of the company Walmark. The company is a traditional producer of food supplements. The goal is a description of the marketing communication specifics, based on theoretical background of the particular market segment. The company uses all marketing mix tools. This fact defines the whole marketing strategy. The thesis analyses these basic tools, focusing on the most visible channels. Moreover, it defines legal boundaries of the food supplement promotion. Based on the primary research, the thesis evaluates if the brand and the communication strategy is well known among the consumers. It also studies communication focus within the product portfolio. The company also produces non- prescription drugs. The promotion of the non-prescription drugs is mentioned in relation to television commercials, due to their different approach to creativity and content.
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Šprechtíme campaign in years 2011-2012
Blažková, Petra ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
This thesis deals with a description and analysis of communication activities, which took place during the Šprechtíme campaign in years 2011 - 2012. Campaign has been carried out by the Embassy of the Federal Republic of Germany together with the Embassy of Austria and other partners. The purpose of the campaign is to support the teaching of German language in the Czech Republic. The main advantage of knowledge of the language, according to Embassies, is a possibility to easily get a job, because the German and Austrian companies in the Czech Republic created nearly 125,000 jobs. Furthermore, it is easier to communicate on vacation in the Alps. Mapping communication activities is accompanied by partial evaluations, further evaluation of the campaign as a whole. The last part is devoted to the recommendation of the author, which activities should be changed or strengthened.
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Museum Marketing: Communication Activities of the Victoria and Albert Museum in London in the Academic Year 2011/2012
Freitagová, Martina ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
After an extensive museum boom in the 1980s and 1990s marked by the construction of numerous new museums, there is now a growing debate about selling museum items and even a complete closure of some institutions. Also the function attributed to art in the museum context has changed the purpose of these institutions in society. Museums turned into socializing platforms and their collections became subjects of universal conversations. Their role has been fully reoriented towards serving the public. The chronic lack of finances together with the changing nature and purpose of museums have raised the need to be more economical and underscored the importance of a professional marketing communication based above all on an understanding of the public. My paper analyses the marketing activities of Victoria and Albert Museum in London, which has been one of the first to consider the public as a key factor in shaping the museum's role. The analysis of communication activities derives from the examination of the place and museum building, the finances and the study of the target audience. I have focused on the development and usage of the museum's brand, print and outdoor advertising as well as below-the-line activities with a special attention to the online communication. The aim of my bachelor thesis...
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Marketing communications of the radio station Europe 2 in 2011
Kořínková, Tereza ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
The thesis titled "Marketing Communication of radio station Europe 2 in 2011" deals with the radio Europe 2 as a product on the radio market and also deals with communication activities, which were presented by Europe 2 in 2011. The aim of this dissertation is to give a comprehensive picture of these activities and the position of the radio on the market. The thesis is divided into three main chapters; the first chapter is devoted to the theoretical part, where the background of the station is described, its history and characteristics, including program structure, audience and target groups of Europe 2, as well as SWOT analysis, which objectively and subjectively identifies strengths and weaknesses, opportunities and threats to the radio. This is followed by an analysis of marketing communication itself, a description of each communication channel and introduction to the most important performance figures, which are crucial to the image of the radio. Part of this work is also an analysis of various television commercials and visuals that were shown during last year's largest campaigns. In the practical part of the thesis there is also provided an assessment of marketing communication as a whole, which outlines possible improvements in the radio promotion.
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Marketing strategy of a Non-profit Organization CDO
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Machová, Veronika (referee)
The aim of this bachelor thesis is to analyse the marketing strategy of a Non-profit Organizaton CDO. In the theoretical part of this thesis, all the juristical background is defined, the following discribes all the parts of the extended marketing mix. The main task of the next practical part is dedicated to the communication activities of the CDO, while their success was investigated by a double survey. This bachelor thesis ends with suggestions and recommendations of the author for the CDO to improve the efectivity of their communication activities.
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Communication activities of Louis Vuitton and Dior in 2014
Luu, Linda ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The main topic of this bachelor thesis is the communication activities of specific luxury brands and it's aim is to describe and analyse the methods they communicate. The thesis describes a method of communication luxury brands. I choose the communication activities of two leading international fashion house -- Luis Vuitton and Dior. In first part I focused on describing modern marketing of luxury brand and their marketing mix. The second part is focused on the history and communication activities of specifics luxury brands. In the final part of the thesis is analysis MML-TGI from school database, and also an analysis of the questionnaire.
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Tools of PR shown on the example of RWE company
Novotná, Markéta ; Postler, Milan (advisor) ; Chalupský, Martin (referee)
The theoretical part deals with forms of commercial communication in general and focuses on the PR sphere. The key chapter of the theoretical part focuses on tools of PR presented within individual PR target groups. The practical part is devoted to the work of the PR & Press Services department of RWE company. Commercial activities and tools applied by this company are analyzed. The thesis is closed by an evaluation of the PR activities of RWE company and their success based on public opinion surveys.
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