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Tourism potential analysis of the Sokolov region
Kněžická, Lenka ; Valentová, Jana (advisor) ; Vidlák, Miroslav (referee)
The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their opinion of tourism potential of this destination. The main goal of this work is to show that in the future Sokolov region is supposed to be a very nice place to visit and spend some time on holiday.
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The analysis of an offer of tours to the United States of America on the current market in Czech republic
Jirsová, Simona ; Petrů, Zdenka (advisor) ; Novotný, David (referee)
The mail goal of this diploma paper is to make analysis focused on the products directed to the United States of America offered by travel agencies on the local market.Author aims to realize the current development of demand of Czech travellers for trips and tours organized to the United States of America, especially in reference to recent legislative changes made by the government of the United States of America.The analysis results from detailed characteristics of the destination and trends of Czechs outgoing tourism to the US. There is a confrontantion based on the present findings, offer of the travel agencies is compared to the potentials of the market.
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A Regional Travel Agency's Operations
Fendrych, David ; Musil, Martin (advisor) ; Jaderná, Eva (referee)
The aim of this thesis is to analyze and compare the existence, role and activities of travel agencies in the Czech Republic dealing incomming and domestic tourism in a particular region. The work focuses on the region of South Bohemia, which is below further defined. The main method for this analysis is the research of catalogs and Web sites of travel agents and agencies, which operate in the region. Information about services and products offered are further examined in the sub-analysis according to various aspects.
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Development Trends on the Tourism Market
Kopecká, Marie ; Musil, Martin (advisor) ; Jaderná, Eva (referee)
The work is devoted to developments in the tourism market. It is an analysis of all the major Czech travel agencies in terms of number of owners and their share of tourism organizations. It is possible to compare, including the turnover for the last 3 years and current developments. Core objective was to determine who are the owners of travel agencies. Whether the Czech and foreign firms. The observed data used to determine the probable development of the tourism market and identify current trends in this area.
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Preservation of Consumer in the Conditions of the European Union
Kubiš, Tomáš ; Musil, Martin (advisor) ; Dvořák, Jiří (referee)
This work analyzes the level of preservation of consumer in the conditions of the European Union. It is focused on the legislation of selected services in tourism and its observance. The work shows aspects and norms which must be held because of preservation of consumer. The analysis shows high level of preservation of consumer. In the next years is expected the improvement of the business conditions in fly industry. There is also an expectation of the improvement of consumer environment and further development of this sector.
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Destination Marketing and Management
Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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Implementation of Business Intelligence
Bľanda, Lukáš ; Novotný, Ota (advisor) ; Chalupník, Tomáš (referee)
This diploma thesis deals with the implementation of Business Intelligence solution in a travel industry company and its interconnection to Balanced Scorecard as one of the enterprise performance management tool. First part focuses on pointing out the main theoretical foundations of Balanced Scorecard and Business Intelligence. It describes Balanced Scorecard and its principles and it also defines Business Intelligence, the architecture of BI and the implementation process generally. In the second part the particular metrics model is generated and a few specific metrics from this model are implemented in the Business Intelligence pilot project.
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The Analysis of Internet and its Tools as a Medium for Marketing Purposes
Gregová, Silvia ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The goal of this thesis is the analysis of internet marketing tools and implementation of acquired knowledge into practice. This topic is particularly important to study because the current marketing and communication mix in the world and the Czech Republic are increasingly concerned in on-line communications. Leading topics of this work are: Marketing and Commercial Communications, Internet as a Modern Medium, Internet and its Using in Commercial Communications, Internet Portal www.hotel-ubytovani.com, The Analysis of Using of Internet Portal to Communication in Tourism.
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Dark Tourism
Bali-Hudáková, Lenka ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This thesis is focused on the variability of the demand and the development of new trends in the fields of the tourism industry. Special attention is devoted to a new arising trend of the Dark Tourism. This trend has appeared in the end of the 20th century and it has gained the attraction of media, tourists, tourism specialists and other stakeholders. First part of the thesis is concerned with the variety of the tourism industry and the ethic question of the tourism development. The other part contains the Dark Tourism definition and the prevailing motivation for taking part in this tourism trend. Then the thesis is concerned with the Czech Republic, it's conditions and destinations for developing the Dark Tourism. Last part is devoted to research among common tourists and their attitude to the Dark Tourism.
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