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Determining the marketing mix for a start-up travel agency aimed at the Belgian market
Hanák, Marek
This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor analysis, price expectation of the segment and a calculation of all costs connected with providing the service. It suggests also a promotion strategy aimed at the target audience and describes the place in terms point of sale dedicated to Belgian market.
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Kvalita produktov CR na zľevových portáloch
Malíková, Zuzana
Malíková, Z. Quality of products of tourism at daily deal websites. Bachelor thesis. Brno, 2017. Bachelor thesis deals with the perceived quality of products of tourism purchased on daily deals website issue. The main aim is to evaluate perceived quality and subsequently to compare with the perceived quality of the product of tourism purchased at tour operators or travel agencies. In terms of outcomes from the survey, which attempt 221 respondents from the Slovak and Czech republics, were identified most frequent negatives and positives connected with purchase on daily deal websites and tour operators and travel agencies. And a follow - up comparison negotiating about impacts of negatives on the willingness to repeat purchase on daily deal websites and at tour operator and travel agency.
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Alpine trekking in the offer of Czech tour operators
Verichová, Anna ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with the offer of selected Czech tour operators focused on the alpine trekking. The first part defines the main theoretical terms such as tourism, trekking and alpine trekking. The following part is dedicated to the definition of a tour operator and its product - a package tour. The final part looks into the selected tour operators, discribes them and compares their offer of organized package tours from different points of view and also compares organized package tours to unorganized tours.
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Analysis of the influence of the social networks on the prosperity of the travel agencies
Oliveriusová, Martina ; Plášková, Alena (advisor) ; Svobodová, Hana (referee)
This bachelor thesis investigates the social media, which favour is dramaticaly increasing. Thanks to modern technologies, they are available more than ever. We will specifically focus on using them by companies, which can increase their profit aswell as popularity. Through social media, companies can introduce their services or merchandise, they can also use it as completely new way of communication. As you can be better and more succesful thanks to social network, you can also lose pace with the others or stand face-to-face to open critics. We will specifically focus on tourism and tourist agencies. We will analyze approches of these companies, how they work with social network. We will find pros and cons on which companies should focus. We will try to suggest some ideas for future.
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Perception of Attractiveness of Poland as a Tourism Space by Population of Czechia
Kubín, Ewa ; Vágner, Jiří (advisor) ; Siwek, Tadeusz (referee) ; Kowalczyk, Andrzej (referee)
The doctoral thesis is devoted to analyzing the perception of attractiveness of Poland as a tourism space from the perspective of Czech citizens in a broader context of mutual Czech -Polish relations in tourism. The thesis is primarily based on theoretical concepts of geography of tourism and at the same time it also follows other geographical and scientific disciplines. The methodological framework of the thesis benefits from the openness and multi-disciplinary nature of tourism. Part of the thesis was created using traditional methods and techniques applied in geography, among others: questionnaire research among students, structured interviews with employees of travel agencies, semi-structured interviews with representatives of the Polish governmental institutions, and analyses of the Internet and printed sources. Additionally, there were utilized methods and techniques used more frequently in other disciplines, including: Delphi method, SWOT analysis, mystery shopping, analysis of travelogues, Internet sources of information about Poland, and content of textbooks. The empirical part of the thesis serves to realize four main aims. The most important aim of thesis can be considered the identification and evaluation of opinions of selected groups of Czechs on the attractiveness of Poland as a...
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Optimization of travel agency routes
Ötwösová, Karolina ; Kučera, Petr (advisor) ; Pavlíčková, Petra (referee)
Summary
This thesis deals with the optimization of chosen travel agency routes. The optimization is performed using several methods, e. g. nearest neighbor method, Vogel approximation method and spanning tree method. For each method a comparison is provided with the original route and map, which illustrates visited places and their distribution.
The theoretical part describes the origin of tourism, the Czech republic in international tourism, legislation and logistics. In this section the methods of the analytical part and their advantages and disadvantages are described.
In the final part of the work all the information obtained using the above methods are included in the final discussion and there the best method for chosen travel agency is featured.
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Offer of tours provided by tour operators in Prague with sports focus
Vodičková, Denisa ; Valentová, Jana (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with tour operators focusing on sport. The first part defines theoretical terms, especially tourism, sports tourism, tour operators and creation of their product. In the second part is evaluated survey among residents aimed to find out their preferences and demands for an active holiday. In the next part a detailed analysis of selected Prague tour operators is made as well as their comparison i. In the final chapter is designed own sports tour for a tour operator including calculation.
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Gastronomy and Tourism - Gourmet Tours
Agafontseva, Tatiana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Nowadays it is becoming more popular to travel and at the same time to get acquainted with the gastronomy and the culture of a foreign country. The theme of this thesis is the gastronomic tourism and the offer of gourmet tours. The aim is to evaluate the current state of gastronomic tourism with the help of analysis of tours for gourmets offered by Czech and Russian travel agencies. Rating is based on the offer of gourmet tours listed on the websites of travel agencies.
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Přínosy veletrhu REGIONTOUR
Kolková, Lucie
Kolková, L., The benefits of the REGIONTOUR Trade Fair. Bachelor Thesis. Brno: Mendel University, 2015. This thesis deals with the benefits of the REGIONTOUR Trade Fair in Brno. The part of this thesis describes BVV Trade Fairs Brno, a.s. and it's position in a com-petitive marketplace and a specific definition of the REGIONTOUR trade fair with an approximation of current trends in the REGIONTOUR Trade Fair. The practical part is focused on business conditions, business, marketing and social benefits of BVV Trade Fairs Brno a.s. and travel agencies as the selected exhibiting company and its' number of signed contracts, attendance during the event and potential business relationships.
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Business environment of tour operators and travel agencies in Czech republic
BAREŠOVÁ, Aneta
The main aim of my thesis was to characterize the business environment of tour operators and travel agencies in the Czech Republic and suggest possibilities of improvement in this area. Own propositions and recommendations are based on knowledge and information gained from the analysis of the business environment, questionnaire survey and interviews with representatives of associations of tour operators and travel agencies in the Czech Republic.
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