|
|
LABORARTORY BRNO
Trpělková, Lena ; Šupler, Libor (referee) ; Jura, Pavel (advisor)
The site is located on the corner Milady Horakove and Koliště in the city center at a very busy thoroughfare on the edge of the Brno circuit next to the small park within easy reach fluctuate. The basic volume is divided into two materials, one of which closes the city block and second accentuated corner. Accentuation is achieved vertical, but horizontal in the sense MASS MASS PAUSE MASS ! Based on the analysis of a smaller space gallery on the corner and area LABORARTORY center for the development of art. Art Lab creates the background for smaller mass gallery. Facades are united by noble material limestone. The contrast lies in the different dynamics of the grid buildings.
|
|
|
Multifunctional Complex Veveří - Kounicova
Jestřábová, Lucie ; Šindlar, Jiljí (referee) ; Hrabec, Josef (advisor)
The thesis presents a vision of the development of the unused area of the former military complex in the context of the development of the territory and its wider connection with the maximum possibility of utilization of the potential of the place. According to the land use plan, 50% of the housing was proposed on the land, the second part consists of shops, administration, kindergarten with children's center and sports. Emphasis was placed on the overall inner well-being of the users and the potential of the area located near the city center. The newly designed object functions together correspond in a balanced way to fill in the missing article in the neighborhood. Designed buildings form a block area typical for this area with indoor atrias for leisure time and a new square that complements the function of the business and office part.
|
|
|
"Centrum" Department Store in Brno
Dvořáková, Zuzana ; Sznapková, Radka (referee) ; Vojtová, Lea (advisor)
The subject of the thesis is an architectural study of the reconstruction and extension of the "Centrum" department store in Brno. It is a dominant building designed by the famous czech architect Vladimir Karfík, which is located at the Urban Conservation Area Brno. Object wasn´t realized with the full extent of the original proposal, so in the project is planned a completion of it. The new solution respects the historical quality of Urban Conservation Area Brno with a concurrent view of the location on the lucrative land in the city center. The architectural concept is based on a return to the original idea of the architect and the addition of my own creative contribution within the extension of the new floors. Draft of the extension is intended so that the individual parts of an object communicate with each other, but they are easily recognizable as well. This idea was filled by both parts linked together visually by horizontal lines and ripple, which is used on balconies of the extension and behind the facade of the current building by shielding walls. However it is emphasized the contrast between an enclosed mass and a free-flowing space. The existing part of the building is used especialy as a leasable area of trade and services. On the upper floors there are areas of administration. Furthermore, there will be a restaurant and cafe with exhibition galleries and apartments are designed on the new added floors. The building is adapted to use by person with limited mobility. Newly added uses in the object will increase the attractiveness of the building and its surroundings.
|
|
|
The Influence of Marketing Communication on Customer Behavior in Cafés
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with marketing communication and its affect on customer behavior. It defines marketing, marketing mix and communication mix, focusing on social media. The thesis have two sides – one with cafe owners and their opinion on marketing activity and second descibing the customer’s point of view on the situation and their opinion on marketing. Last part of the thesis is focused on recommendations for marketing communication for cafés.
|
|
|
Life and business of Jindřich Fišer and his descendants
Kreuz, Vojtěch ; Pokorná, Magdaléna (advisor) ; Foltýn, Dušan (referee)
This work is about Jindřich Fišer, but also about several of his descendants, who in their lives devoted themselves mainly to the operation of various gastronomic enterprises in the ter- ritory of the capital city of Prague. In writing the work I based mainly on various archival ma- terials, which are stored in the Archives of the capital city of Prague, the National Archives or in the State Regional Archives in Prague. However, I was also supported by newspaper articles or materials from the private archives of living persons. In addition to the already mentioned Jindřich Fišer, who operated a brewery in Přerov nad Labem at the turn of the 19th and 20th centuries, the text focuses on the life stories of two of his sons - Václav, who between the years 1938 and 1948 operated with his son Zdeněk the Café Slavia near the National Theatre, and Jindřich, who connected his life with a bar of not very good reputation in the Old Town Square. Part of the second chapter is also devoted to the business activities of one of Jindřich's grandsons, Jaroslav Fišer, and his confectionery in Hy- bernská Street in the New Town of Prague. However, in addition to the life stories of the men- tioned persons, the work also tries to capture legal issues related to business during the First Czechoslovak Republic or the...
|
|
|
The Influence of Marketing Communication on Customer Behavior in Cafés
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with marketing communication and its affect on customer behavior. It defines marketing, marketing mix and communication mix, focusing on social media. The thesis have two sides – one with cafe owners and their opinion on marketing activity and second descibing the customer’s point of view on the situation and their opinion on marketing. Last part of the thesis is focused on recommendations for marketing communication for cafés.
|
|
|
Cafe indoor air quality assesment
Jüthner, Ludvík ; Zíková, Naděžda (advisor) ; Mašková, Ludmila (referee)
Cafes are specific places with increasing popularity these days. However, the spaces used mainly for meetings, work or studying have not been yet explored in detail from the microclimate point of view, although suboptimal microclimatic conditions can have a negative effect not only on employees but also on customers. The bachelor thesis deals with an evaluation of air quality in coffee shops and juxtaposes its findings with the legislation that defines beneficial conditions for the particular environment. The aim of the thesis is to determine whether the values of temperature, relative moisture including the concentration of PM2,5 and carbon dioxide, based on an example of three specific coffee shops situated in the center of Prague, correspond with the acceptable standard quotes stipulated by the law. To that end, the author explores three assumptions: 1) the selected spaces are not strictly controlled by the Public Health Authority in comparison for instance with hospitals and therefore the recorded values do not correspond with the regulations, 2) the number of people worsens the CO2 values and 3) coffee shops with an entrance facing a busy street show a higher concentration of PM2,5. The results were achieved by experimental measuring in Winter months. The theoretical part defines the concept...
|
|
|
Multifunctional Complex Veveří - Kounicova
Jestřábová, Lucie ; Šindlar, Jiljí (referee) ; Hrabec, Josef (advisor)
The thesis presents a vision of the development of the unused area of the former military complex in the context of the development of the territory and its wider connection with the maximum possibility of utilization of the potential of the place. According to the land use plan, 50% of the housing was proposed on the land, the second part consists of shops, administration, kindergarten with children's center and sports. Emphasis was placed on the overall inner well-being of the users and the potential of the area located near the city center. The newly designed object functions together correspond in a balanced way to fill in the missing article in the neighborhood. Designed buildings form a block area typical for this area with indoor atrias for leisure time and a new square that complements the function of the business and office part.
|
|
|
The way of consumerism in the interwar Czechoslovakia nn the example of consumption of coffee, cocoa, chocolate and tea.
Syrová, Tereza ; Jakubec, Ivan (advisor) ; Jančík, Drahomír (referee) ; Štemberk, Jan (referee)
Dissertation thesis discusses the consumption of cocoa, coffee, tea and chocolate in the interwar period in the Czechoslovakia. On the basis of statistical data and examination of archival sources comes with the definition of the middle classes of the population, which those commodities consumed. The thesis shows the distribution of consumption of commodities based on the survey in blue-collar and white-collar families. Furthermore provides insight into the lives of families, distribution of their spending and the size of income. It refers to the representation of cocoa, coffee, tea and chocolate in the consumer basket and shows the elasticity of the mentioned commodities. For the central part of the research of the dissertation thesis chose the Czech territory only, because here were without difficulty accessible data sources. The Dissertation thesis clarifies the causes of consuming cocoa, coffee, tea and chocolate and concludes that each was consumed from another purpose, which resulted status of these commodities. Tea consumption has been designed especially for the higher classes of the population, chocolate bought mostly white-collar family, but over twenties speared consumption of chocolate products also among the middle and lower classes into the population. The chocolate products were subject to early 20s of the luxury tax. Cocoa was used in connection with cooking and baking, but families didnt use this product frequently. Coffee drank all layers of the population, but consumption was based on the social status of the consumer. Very frequently families consume rye coffee and chicory coffee. Dissertation thesis also highlights the regional differences between the classes, which were further intensified. Thesis examines in detail the amount of the duties of the commodity, which in the interwar period varied widely, and concludes that the duty to disproportionately increase the price of products and made it impossible for consumers to buy more of cocoa, coffee, tea and chocolate.
|
|
|
LABORARTORY BRNO
Trpělková, Lena ; Šupler, Libor (referee) ; Jura, Pavel (advisor)
The site is located on the corner Milady Horakove and Koliště in the city center at a very busy thoroughfare on the edge of the Brno circuit next to the small park within easy reach fluctuate. The basic volume is divided into two materials, one of which closes the city block and second accentuated corner. Accentuation is achieved vertical, but horizontal in the sense MASS MASS PAUSE MASS ! Based on the analysis of a smaller space gallery on the corner and area LABORARTORY center for the development of art. Art Lab creates the background for smaller mass gallery. Facades are united by noble material limestone. The contrast lies in the different dynamics of the grid buildings.
|
guest ::
