Original title: Vliv marketingové komunikace na chování zákazníka v prostředí kaváren
Translated title: The Influence of Marketing Communication on Customer Behavior in Cafés
Authors: Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: cafés; customer behavior; gastronomy; marketing; marketing communication; marketing communication at cafés; sales promotion; chování zákazníka; gastronomie; kavárny; marketing; marketingová komunikace v kavárnách; marketingové komunikace; podpora prodeje

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/200057

Permalink: http://www.nusl.cz/ntk/nusl-445434


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2021-06-27, last modified 2022-09-04


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