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Source Materials for Establishing a Businesses - Cafe
Kumstová, Lucie ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The main purpose of this thesis is to decide, if it's efficient to open cafe at Prague 11. The cafe Minima s. r. o., should be quiet and comfortable place for sitting down and enjoying fine products. The first part summarizes theory needed. At the second part will be stated what's the cafe orientation -- vision and mission - based on the public opinion polls. Next comes the exploration of surroundings with help of Porter and PEST analyses. At the end will be numeric formulation and calculation of possible profit and return of investment. The outcome of thesis is decision about opening or not opening the cafe.
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Foundation of business in the fiels of hospitality
Fikotová, Zdeňka ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this thesis is creation of business plan of café in České Budějovice. The thesis is divided into two parts -- theoretical and practical. The theoretical part is about basic terms, general description and structure of business concept. In practical part, there is written the complete business plan of Theatre café and wineroom. The practical part deals with specific business plan that verify the theoretical process in practise and shows that the project is viable and it has chance to be successful.
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Business plan
Bartoš, Pavel ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
The goal of this thesis is to create business plan describing the establishment of cafe with high quality wines in Blansko. The work is divided into theoretical and practical part. The theoretical part describes the business plan generally and provides supplementary information.The practical part is focused on developing the business plan. The aim is to provide high quality and realistic overview of the situation and development of company. Key areas are mainly analyzes (SWOT, PEST, Porter's five forces), marketing and financial part.
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Marketing difficulties of gastronom companies
Šetenová, Barbora ; Procházková, Markéta (advisor) ; Boučková, Jana (referee)
The aim of this Thesis is to point out the negative and positive aspects of marketing in gastronomy. Especially in marketing communication, pricing and creating of united corporate identity. The work consists of research, including expert's and customer's views. The core research concerns the motivation of culinary schools students to study and work in this field. Practical examples are primarily focused on sales promotion, media relations and processes that should be followed in café industry. The conclusion summarizes the key findings of all research undertaken.
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Business Plan
Kubeš, Jan ; Pirožek, Petr (advisor) ; Veselý, David (referee)
The aim of my bachelor thesis is to elaborate a business plan focused on starting a café. To achieve the set target the analysis of external and internal environment (PEST and SWOT) and the financial plan will be carried out. The financial plan will be developed for five years ahead. In the final part of this thesis the results of the analysis and the evaluation of the feasibility of a business plan will be interpreted.
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Business plan
Němeček, Ondřej ; Krause, Josef (advisor) ; Tyll, Ladislav (referee)
The goal of this work was to elaborate the business plan for the new cafe. It has two parts. In the first part -- methodological -- I describe theotetical data for elaboration of business plan. On its basis I elaborated the practical part -- the business plan.
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Business plan for the establishment of a company undertaking in gastronomic services
Pařízková, Dana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The target of submitting Bachelor thesis is to create a business plan for the establishment of a company undertaking in gastronomic services (Eifell Limited Company operating Eifell Café). This plan reflects relevant circumstaces which influence the process of its formation and therefore affect also the establishment and functioning of the enterprise. The theoretical part includes definitions of basic terms, general characteristics of entrepreneurial activity, general characteristics of gastronomic services, as a partial and specific field of services, the definition, fundamental proprieties and tasks of a business plan. The second part, practical part, presents a case study of a business plan that is a concrete implementation of particular proprieties of a business plan for the establishment of the Eifell Café.
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