National Repository of Grey Literature 126 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Proposal of marketing strategy for the firm Autosklo H.A.K., s. r. o.
Jeřábková, Martina ; Novák, Karel (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis deals with the compilation of proposal of marketing strategy for the firm Autosklo H.A.K., s. r. o. Pardubice. It analyzes contemporary situation and proposes the proceedings to achieve defined marketing aims.
Business Plan - Establishment of the Construction Company
Doležal, Vojtěch ; Kristofčák, Martin (referee) ; Fojtů, Kateřina (advisor)
This bachelor´s thesis is a business plan proposal for establishing a construction company. The design part which deals with processing business plan is concentrated on the sphere of general theoretical findings in the field of enterprise and responds to stimulations on the basis of analysis in the analytical part. The main purpose of this thesis is to find out wheather a constructors business plan can be implemented in practice.
IS/ICT Support of the Implementation of Strategy
Reslová, Monika ; Kozel, Vladimír (referee) ; Zich, Robert (advisor)
The target of the thesis is to propose an appropriate information system that ensures the implementation of the business strategy for the garden division of the company AGRO CS a.s. Specifically it targets evaluating the use of enterprise information systems and the application of business intelligence according to the information base describing the company's business strategy. The thesis is divided into three parts. The first one is the theoretical part that outlines the methods used for analysing the business strategy and the theory background about business strategy itself. It also contains information system theory. The second part, the analysis part, presents the company and is based on the theoretical part. It also implements methods used for analysing the business strategy and analysing the appropriateness of the use of EIS systems or business intelligence applications. In the last part, the proposal part, an appropriate EIS or BI system is chosen based on consultations, requirements and targets that are the outcome of the previous part.
Business Project
Kocmanová, Lucie ; Šlechta, Karel (referee) ; Groligová, Ivana (advisor)
This work puts mind to technic creation of bussines projekt some simulated company. It describe currect situation, which may originate in real situation, and it explains their current solution.
Bussiness plan for foundation of teahouse called Nadčaje Hookah.
Wisner, Jan ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis focuses on creating a business plan for the establishment of a teahouse providing hookahs, which is called Nadčaje Hookah. Thesis is divided on three parts – theoretical part, analytical part and practical part.
Organizational Culture Change as an Effective Tool for Customer Gaining.
Hartman, Martin ; Foltýnová, Zuzana (referee) ; Konečná, Zdeňka (advisor)
The main task of this bachelor´s thesis called „Organizational Culture Change as an Effective Tool for Customer Gaining“ is to analyse and suggest changes of corporate culture of a specific company working in car industry. The main aim is to analyse the content of the employees in a connection with the corporate culture and find out how to gain new customers.
Business Plan for Establishment of a Cafe
Šrámková, Tereza ; Královská, Renata (referee) ; Hornungová, Jana (advisor)
The Bachelor´s thesis focuses on creation of a bussiness plan for a cafe establishment. It defines basic business and freelance terms, various law and other necessary restrictions for the actual realisation of the concern. It contains detailed analyses costing and possible suggestions for solutions that help uncover and suggest possible progress of the company.
Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
The Proposal for Improvement of the Business Strategy for the Firm
Hošek, Jiří ; Žahourek, Martin (referee) ; Mikulec, Luděk (advisor)
The subject of this master's thesis is to analyze the current business strategy of the company JANTA s.r.o. and perform the optimization, that will improve business strategy. The work includes theoretical aspects, analysis of the company, specifically external and internal analysis, SWOT analysis and financial analysis, then contains recommendations and instructions, which lead up within the proposed strategy to set goals in order to improve the competitiveness of the company. The author is managing director of the company.
Business Plan For The Enhancement of Product Line
Vepřek, Tomáš ; Pospíšil, Zdeněk (referee) ; Kocmanová, Alena (advisor)
This work puts mind to technic creation of bussines project some exist company. It describe situation, which may originate by expansion assortment, and it explains their current solution.

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