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Rendering Clouds in Real Time
Dostál, Radek ; Španěl, Michal (referee) ; Herout, Adam (advisor)
This thesis is about algorithms which render clouds in real time. The theoretical section deals with clouds in real world and also describes some algorithms for modeling and rendering them. The aim of practical section is implement one of these real time algorithms and develop demonstrational application.
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Light Field Particle Effects
Škvařil, Jan ; Milet, Tomáš (referee) ; Chlubna, Tomáš (advisor)
The goal of this thesis is to propose and implement a method combining light field and particle effects. Particles are rendered as billboards and their textures are created with synthetic light field, which is dynamically generated at runtime. Particles can also use several of these textures at the same time. The thesis also includes several implemented scenes demonstrating various functionality and measurements comparing proposed method with standard 3D rendering techniques.
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Political billboards and posters in urban space: Case study of Prague
Weyrová, Dominika ; Hána, David (advisor) ; Shavit, Anna (referee)
This thesis deals with political billboards and posters in the city space before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. For the research purposes of this thesis, three cadastres with different compositions of usually living inhabitants (Stodůlky, Černý Most, and Dejvice) were selected and then compared with each other. The aim was first to examine the spatial distribution of the campaigns in these Prague cadastres, whether they differed in their frequency or even in the content of their messages. Next, the perception of billboards and posters in election campaigns by potential voters was investigated through a questionnaire survey, and in the last part, the strategies used by individual political groups when working with billboards and posters were examined. The first output was map displays, which showed differences in frequency in the selected cadastres, but content differences within cadastres were not noted in the research. Another output was the fact that people generally notice billboards or posters in the city space, some of them perceived rather positively, others rather negatively, but the vast majority of them rejected being influenced by them during the elections. The interviews with party representatives about deployment strategies...
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Visual Smog and Outdoor Advertising with a Focus on Billboards in Selected Parts of Brno
Šnajdrová, Adéla ; Fullerová, Veronika (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with visual smog, outdoor advertising and especially billboards in selected parts of Brno. The thesis is divided into three main parts. The first part of the thesis deals with the theoretical background to the issue. The second part of the thesis deals with the ways of regulation of advertising and visual smog in the world, in the Czech Republic and then in Brno. It then goes on to discuss the legislative basis for regulating advertising in the Czech Republic, followed by a more detailed analysis of advertising, visual smog and especially billboards and how to deal with their legality. The last part of the thesis deals with suggestions of possible recommendations for increasing the interest of both state administration authorities and citizens in the placement of advertising media.
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Light Field Particle Effects
Škvařil, Jan ; Milet, Tomáš (referee) ; Chlubna, Tomáš (advisor)
The goal of this thesis is to propose and implement a method combining light field and particle effects. Particles are rendered as billboards and their textures are created with synthetic light field, which is dynamically generated at runtime. Particles can also use several of these textures at the same time. The thesis also includes several implemented scenes demonstrating various functionality and measurements comparing proposed method with standard 3D rendering techniques.
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Visual aspect of local election campaigns in 2010
Ďuríčková, Monika ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This bachelor thesis is titled Visual aspect of local election campaigns in 2010 and it concerns the visual aspect of election campaigns before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2010. Text is divided into theoretical and practical parts. The theoretical part introduces concept of the complex communicate and his specifics, describes cooperation between image and text, concerns photography as a mean of political advertising communication, manipulation, retouch, objectivity and perception of photographs. The practical part describes the visual aspect of election campaigns of five political parties: Czech Social Democratic Party, Civic Democratic Party, TOP 09, Communist Party of Bohemia and Moravia and Public Affairs. These political parties gained more than five percent of electoral votes and therefore they have their representatives in the Chamber of Deputies. Campaigns took place in spring 2010. Thesis focuses mainly on the outdoor advertisement like billboards, citylights, posters and leaflets. Campaigns are described in individual chapters with use of combination of methods of qualitative analysis based on Roland Barthes (Rhetoric of the Image) and Gillian Rose (Visual Methodologies). Chapters deal particularly with colors, text, brand, photography,...
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The current trends of outdoor advertisment extraordinary forms, focused on Prague
Linhart, Tomáš ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
This thesis addresses the complexity of outdoor advertisement in the Czech Republic. In the theoretical section, characteristics of outdoor communication, advantages and disadvantages, forms, the market and associations are presented. The empirical section analyses the current trends of outdoor advertisement extraordinary forms based on the field research findings and the concluding chapter puts both the theory and findings into the context of the environment in Prague. In this final part, the advertisement smog and accordance with surroundings and legislation are examined. The default assumption is that the outdoor advertisement is ubiquitous and is influencing every single individual. The impact varies, but essential is that the outdoor advertisement is impossible to drop or shut down; it is only possible to ignore it in order to avoid it. This might cause the Czech indifference to the advertisement oversaturation, which is often criticised by artists and experts. The aim of the thesis is to analyse and collect the current trends of outdoor extraordinary adaptations with respect to form and content. The theory is followed by the empirical section analysing the data obtained by field research in Prague. Several popular trends were discovered: multidimensional additional structures, special 3D design,...
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Verbal and non-verbal persuasive devices on Czech and German billboards
SOCHOROVÁ, Marie
The aim of this thesis is to contrast the verbal and non-verbal persuasive techniques used in display hoardings in the Czech Republic and Germany. The mode and frequency of the features employed to attract consumers in both countries are compared. The specific goal of the thesis is to find out whether such advertisements can possibly mirror the values and norms of the society. The thesis is divided into three chapters. The first discusses the merits and demerits of the billboard as an advertising mechanism. In this section, the relevant laws of the Czech Republic and Germany are surveyed. In addition, the current situation in both countries with regard to this type of open-air promotion is examined. The second chapter summarises what is known about persuasion in general and the manipulative techniques employed to influence people. In this context, linguistic devices in Czech and German to achieve this end are evaluated. The final chapter provides an analysis of the material gathered for the thesis. The database consists of posters from 30 Czech and 30 German billboards which were photographed in the regions of South Bohemia and Lower Bavaria. The objective was to create a representative sample of contemporary outdoor advertisements in both countries. From the outset, close attention is paid to verbal features. These are divided into phonetic, word-forming, syntactic, and lexical devices. In terms of non-verbal features, typography, colour, and visual style are scrutinized. Since an advertisement is a complex means of communication, the interaction between the visual format and the text is also discussed.
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Visual aspect of local election campaigns in 2010
Ďuríčková, Monika ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This bachelor thesis is titled Visual aspect of local election campaigns in 2010 and it concerns the visual aspect of election campaigns before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2010. Text is divided into theoretical and practical parts. The theoretical part introduces concept of the complex communicate and his specifics, describes cooperation between image and text, concerns photography as a mean of political advertising communication, manipulation, retouch, objectivity and perception of photographs. The practical part describes the visual aspect of election campaigns of five political parties: Czech Social Democratic Party, Civic Democratic Party, TOP 09, Communist Party of Bohemia and Moravia and Public Affairs. These political parties gained more than five percent of electoral votes and therefore they have their representatives in the Chamber of Deputies. Campaigns took place in spring 2010. Thesis focuses mainly on the outdoor advertisement like billboards, citylights, posters and leaflets. Campaigns are described in individual chapters with use of combination of methods of qualitative analysis based on Roland Barthes (Rhetoric of the Image) and Gillian Rose (Visual Methodologies). Chapters deal particularly with colors, text, brand, photography,...
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