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Proposal of Business Plan for Development of Company
Pachta, Libor ; Grégrová, Magda Španihelová (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis concerns with a proposal of business plan for development of company by renewing its export sale of a selected product. The proposal follows the analysis of current situation in this line of business and aim is to find out whether such an expansion outside of the domestic market can be adequately effective and successful for the further growth and future existence of the company.
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Business Plan - Establishment of Confectioner
Běloušková, Jana ; Langášek, Libor (referee) ; Mikulec, Luděk (advisor)
This master’s thesis deal with processing of business plan for the establishment of confectioner's, which will be offering not only pastry, but also all assortment of other products, which fall into similar stores. Confectioner's will be constructed in one-family house in municipality Těšany, part of proposal are also construction work and equipment interior.
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Survey and Assessment of Subject Product - Children's Birthday Parties
Penišková, Barbora ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor thesis is to review the subject of the services - complex mediation of birthday parties for children in the location of Prague 5. The interest od the service of potential customers is evaluated due through marketing research. The questionnaire was presented to the respondents in written and also electronic form. The survey implies that potential customers are interested in this service. Next, through the multi-criteria evaluation, are there mapped competitors in the end of the thesis. In Prague 5 are there six direct competitors, which are able to provide comprehensive birthday parties for children. The evaluation of competitors was done based on predetermined criteria and their values. The strongest rivals were evaluated by polarity profile of competitors, which graphically typifies their strengths and weaknesses. Based on this thesis, the service is evaluated positively. For the realization of this service it is recommended to continue in the next steps of new product development.
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Analysis of the plasma donor market
Bóriková, Kateřina ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
The master´s thesis discusses the analysis of the plasma donor market in the Czech Republic with focus on Prague and Central Bohemian Region. The main aim of this thesis is to assess this market, identify behaviour of blood plasma donors and motives leading to regular donations, through research of primary and secondary data. Further the thesis deals with detection the awareness of donating blood plasma among studnets of prague universities and barriers to become a donor. The theoretical part of this thesis defines a donor market with legislation. Application part includes competitor analysis based on secondary data and research of blood plasma donators and Prague students. Thesis concludes with a marketing recommendations for a selected donor centre, which are deducted from the analysis.
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Marketing activity plan for a startup company
Kocmanová, Lucie ; Procházková, Markéta (advisor) ; Procházková, Pavla (referee)
The Bachelors thesis focuses on the two basic objectives that are fundamental to the whole work. The first aim of the Bachelors thesis is to describe and evaluate marketing mix of the selected startup company. The objective criticism will be based on the results of the questionnaire survey. The second aim of the Bachelors thesis is to propose the convenient marketing communication under the terms of the limited financial budget. From the beginning of the theoretical chapter, the difference of marketing of the startup company is described. Later the topics such as marketing environment, marketing mix and marketing communication are introduced. The first part of the practical is dedicated to the description of the selected company. The customer and the competitors analyses are elaborated. The second part of the practical brings the objective criticism of marketing mix and then the whole communication mix is developed.
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Business plan creating
GUČÍKOVÁ, Zuzana
This bachelor thesis is dedicated to the theme Business Plan and its creation. The aim is to present essential requirements of the Business Plan and create your own business plan. The theoretical part of the thesis is focused on introducing readers to the structure of the business plan, which is the optimum for all kinds of business activities. These theoretical knowledge was applied into practice in the form of a model example.
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The business plan for an establishment of a nutrition company
Rossí, Veronika ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
The aim of the Bachelor´s Thesis is to create a business plan for an establishment of a nutrition company. The theoretical part is focused on a main aspects of a business plan and its parts and also the explanation how to establish unregulated business. The practical part includes the actual preparation of a business plan for a newly established nutrition company in the city district Praha 17 Řepy. There is a financial analysis at the end of the thesis which evaluates feasibility and profitability of the business plan.
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Business plan for founding a family guest house
Šreil, Jaromír ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
In this bachelor thesis I focus on the elaboration of a business plan for founding a guest house in the border of Pardubice and Vysočina region. The main target of this thesis is to create an assessment of the profitability of this project. In the first theoretical part I focus on definitions of entrepreneurship and on description of the structure and essentials of a business plan. The practical part is devoted to description of this concrete project, market analysis, analysis of the competition and target customers and also includes a marketing plan.
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Development of Communication Campaign for Online Service Plechovkátor
Soural, Martin ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to develop a communication strategy, communication plan and communication campaign for a new online service Plechovkátor, that is used to create private label beverages for the end consumer. The objective is achieved by analyzing communication mechanisms of competition, analysing brand's target group and subsequent implementation of findings from the analysis to the strategy and plan of the comunication campaign.The main result of this thesis is a communication campaign for the brand Plechovkátor that can be used in real life.
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