|
| |
|
|
The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
|
|
|
Marketing Research
Veselý, Radek ; Pazdera, Přemysl (referee) ; Šimberová, Iveta (advisor)
This thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. This thesis contains measurement of customer satisfaction with products and services offered by company CIPRES FILTR BRNO, Ltd. and the improvement suggestion of these services. Objection of marketing research is increase competitive advantage of company and attain better stability on extended industry market.
|
|
| |
|
|
The Study of Order Processing by Firm
Řeháková, Lucie ; Andrle, Vlastimil (referee) ; Jurová, Marie (advisor)
This bachelor's thesis deals with mapping an order processing in the firm Iveco Czech Republic, a.s. according to basic operations. The aim of this bachelor's thesis is on the basis of analysis to locate venture situations and consequently to propose an optimal solution to correct them in letter of a change of process in the part of order processing by firm which is time intensive.
|
|
|
Measuring Customer Satisfaction and Loyalty
Kurtin, David ; Schwarz, Erik (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the analysis of the factors influencing the customer satisfaction of RM Servis, authorised Peugeot car dealer. The aim was to set up useful method of measuring customer satisfaction, loyalty, and customer value. This would enable the company to follow the current situation, and to focuse on improvements. I have also included the suggestions on how to improve the overall customer satisfaction, and a calculation of an impact of the implementation on the profitability.
|
|
| |
|
|
Marketing Research of Customer Satisfaction with Peek & Cloppenburg’s Website and Proposal for its Improvement
Stehnová, Kristýna ; Kapustová, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on customer’s satisfaction of Peek & Cloppenburg’s website in Czech republic. In the first part, the main and secondary goals are defined alongside with the methods leading to the achievement of the goals. In the next part there are theoretical information summarized for best comprehension of the problem and its correct application. In the following part there are made analysis of company’s current situation and analysis of the research results. In the end there are on the base of previous analysis suggested recommendation for improvement of the current marketing communication of the company Peek & Cloppenburg in Czech Republic.
|
|
| |
|
|
Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
|
guest ::
