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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Employee Motivation and Attitudes in a Sport Organization
Čepcová, Lucie ; Blahutková,, Marie (referee) ; Peričková, Lucie (advisor)
Bachelor‘s thesis deals with an issue of employee motivation and attitudes to work in a sport organization. It specifies basic terms and theories connected with the motivation process. For the purpose of the thesis three sport organizations are chosen where a questionnaire survey is conducted. Based on the data obtained the analysis of performance motives and attitudes to work is performed, followed by the design of appropriate motivational strategies for leaders of the organizations.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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Leadership and management of personnel in construction company
Hegerová, Anežka ; Sláma, Lukáš (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis deals with topics of leadership and staff management in the construction business. The purpose of the thesis is to analyze situation in the fields associated with problematics of Czech construction business. The theoretical part introduces concepts and theories related to said problematic. There are four hypotheses proposed in the practical part. The situation considering diversity, motivation, comunication and education is evaluated through survey. The outcome of this thesis are partial conclusions and suggestions derived from trends and experiences found through research. These conclusions and suggestions may be helpful for those holding leadership and employee management work positions in construction companies.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Proposal for the Improvement of the Motivation System in the Company
Sikorová, Anna ; Kaszperydesová, Pavlína (referee) ; Novák, Petr (advisor)
Diploma thesis is focused on motivation system in the manufacturing company Třinecké železárny, a.s. The first chapter of the thesis describes motivation and motivation system terminology. Company and its current employee motivation system are characterized in next chapter. This chapter contains also analysis of the survey. In the conclusion of this thesis there are described proposals for the improvement of the motivation system, which will lead to increase of employee satisfaction.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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