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Eating disorders in females
TESKOVÁ, Veronika Michaela
The thesis focuses on the issue of anorexia nervosa and multifactorial influences on the development and course of this disorder in women. Anorexia nervosa is a serious mental illness that is influenced by many factors such as social, familial and psychological. The analysis of these factors is crucial for a deeper understanding of this disorder and a prerequisite for designing adequate comprehensive treatment. This thesis analyses each of these factors and presents therapeutic approaches to anorexia nervosa and ways of treating it. The research is based on semi-structured interviews with open-ended questions with female respondents suffering from anorexia nervosa.
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Social networking services from perspective of chosen generations
PEŠTA, Lukáš
This bachelor thesis examines the impact of social networks on Generations Y and Z and explores the main differences between them. The thesis describes the history of social networking, the most popular social networks, two selected generations and online marketing. The thesis also focuses on issues related to the use of social networks, online marketing and changes in people's online behaviour. Anonymous questionnaires and semi-structured interviews with open-ended questions were used to explore the impact of social networking on Generations Y and Z. The results obtained from these questionnaires and interviews were evaluated and the paper concluded by suggesting, based on the results, appropriate types of social media marketing communication for both generations.
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Impact of influencers on consumer behavior and purchasing behaviour
KLÍMOVÁ, Nela
This master thesis aimed to assess the degree of influencers' impact on consumer behavior and purchasing decisions, depending on the type of purchase and consumer characteristics. The practical part was divided into testing the main hypothesis through multicriteria research and testing subsidiary hypotheses using the chi-square test of independence. For the purposes of this research, a survey method was chosen, and some questions were commented on at the end of the analysis. Statistically significant results confirm that gender and education have a significant impact on the extent to which consumers are influenced by influencers. The supplementary hypotheses cannot be rejected; however, the author suggests further research and confronts her results with those of other authors.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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Propagace vysokoškolských geografických pracovišť v České republice
VANČURA, Tadeáš Michael
The bachelor's thesis focuses on marketing communication of geography departments at universities in the Czech Republic. The aim of the work is not only to analyse the current state and potential of the promotion of geography departments at Czech universities on the basis of their presentation, website, social network (Facebook, Instagram) and based on data obtained, but also to propose an optimal strategy to promote a specific department of geography which would increase its visibility, attractiveness and prestige in the eyes of selected target groups. The bachelor's thesis first maps the occurrence of geography departments at public universities in the Czech Republic, explains the basic principles of marketing communication and explores the most frequently used social networks. The work analyses the social networks used across institutions, describes basic indicators such as numbers of followers, frequency of posts or focus of content, etc., and further assesses the use of websites from specific departments. Using the information gathered, the work proposes specific strategy for efficient use of the social network Instagram on the example of the Department of Geography of the Faculty of Education of the University of South Bohemia.
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The Role of Social Networks in Destination Marketing in Southern Bohemia
PECHÁČKOVÁ, Anežka
This bachelor thesis focuses on the identification of the influence of social networks and its gradation, specifically in the tourist destination of South Bohemia. Social networks have integral part in recent years and are connected to many areas of the modern world. The bachelor thesis will focus on Instragram and Facebook, as these two platforms are the most active in marketing the destination South Bohemia and on both of these platforms South Bohemia is promoted and has an account called "South Bohemia" Bachelor thesis is divided into theoretical and practical parts. In the theoretical part of the bachelor thesis, right after the introduction, we will focus on the literature search in the field of tourism, destination marketing and social networks. The aim of the practical part in the bachelor thesis is to identify the influence of social networks on tourism, specifically on the tourist destination South Bohemia.
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Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
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Internet and Social Networks as a Tool for The Contemporary Marketing Campaigns
Křenek, Lukáš ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
Záměrem této práce je analyzovat nové praktiky používané při plánování marketingových kampaní. Zřetel je dán zejména na použití internetu a sociálních sítí, které zaznamenávají v posledních letech značný růst počtu uživatelů. Navíc například oproti televizním kampaním, náklady na ně jsou podstatně nižší. Jak si na tom tedy stojí internetové kampaně a je vůbec internetová kampaň úspěšná? Tato otázka je jedním z hlavních témat, kterými se bude práce zabývat. Další částí bude analýza význačných a originálních kampaní, které přispěli k dalšímu vývoji užívání nových médií.
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Model Dialog Interface for E-commerce
Suda, Karel ; Pivoňka, Ondřej (referee) ; Dvořák, Jiří (advisor)
The aim of the thesis is to make a model of dialog interface for e-commerce, for companies entering the e-market, or to help companies which doing business on the Internet to improve communication with customers. In this thesis are described in detail the variol formo f dialog interface. The analysing part mainly deals with all kinds of dialog interface of e-business. The proposing part recommend solutions under various forms of business.
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Basics of security awareness for pupils at primary school
Přibyl, Aleš ; Kolajová, Jana (referee) ; Sedlák, Petr (advisor)
This diploma thesis looks at building educational modules that will serve to build a basic awareness of safety for children in primary schools. The theoretical part describes the basic information from this area. The next part describes the assignment of individual modules and also describes the schools where the teaching took place. The practical section contains detailed fillings of these education modules.
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