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The Role of Social Networks in Destination Marketing in Southern Bohemia
PECHÁČKOVÁ, Anežka
This bachelor thesis focuses on the identification of the influence of social networks and its gradation, specifically in the tourist destination of South Bohemia. Social networks have integral part in recent years and are connected to many areas of the modern world. The bachelor thesis will focus on Instragram and Facebook, as these two platforms are the most active in marketing the destination South Bohemia and on both of these platforms South Bohemia is promoted and has an account called "South Bohemia" Bachelor thesis is divided into theoretical and practical parts. In the theoretical part of the bachelor thesis, right after the introduction, we will focus on the literature search in the field of tourism, destination marketing and social networks. The aim of the practical part in the bachelor thesis is to identify the influence of social networks on tourism, specifically on the tourist destination South Bohemia.

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2 Pecháčková, Alena
1 Pecháčková, Alžběta
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