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SEO Analysis Tool
Špaček, Petr ; Očenášek, Pavel (referee) ; Ruttkay, Ladislav (advisor)
The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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SEO analysis of www server
Čepelák, Tomáš ; Číka, Petr (referee) ; Svoboda, Radomír (advisor)
Work informs about possible methods and rules that can be used for optimization of WWW server for search engines - SEO (Search Engine Optimization). These rules are explained theoretically and demonstrated in simple examples. The project explains the importance of correct choice and use of keywords in the appropriate place on the page, of various HTML tags and proper referencing. It describes important illegal practices which are penalized by search engines, thus complicating the result of optimization. It briefly covers Search Engine Marketing - SEM, specifically the PPC advertising system. It mentions an important part of SEO, which is an analysis of the optimized WWW server. It illustrates the procedure of analyzing the chosen WWW server and the procedure for subsequent optimization. It also summarizes the results obtained in the optimization and tries to determine the importance of various factors which could affect it.
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SEO - Search Engine Optimization
Štefl, Jan ; Kužela, Alois (referee) ; Hruška, Tomáš (advisor)
Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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Proposal to Promote Sales of Services
Matějka, Lukáš ; Lebeda, Martin (referee) ; Heralecký, Tomáš (advisor)
Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.
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On-Page and Off-Page Web Page Optimalization
Šimko, Martin ; Bartoš, Pavel (referee) ; Korček, Pavol (advisor)
This bachelor's thesis deals with functioning of modern full-text search engines and defines their difference from directories. It also describes which on-page and off-page factors are more or less important for these search engines. Selected factors are then practically tested on a set of ten websites in search engines Seznam and Google. In doing so positions are measured in search engine result page. Through the use of these positions is made evaluation of factors.
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Analysis and Design of Electronic Commerce
Stránský, David ; Libor, Sobotka (referee) ; Němcová, Zuzana (advisor)
This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.
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Web Site Optimisation
Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
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