Original title: Web Site Optimisation
Translated title: Web Site Optimisation
Authors: Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
Document type: Bachelor's theses
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta informačních technologií
Abstract: This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Keywords: Apache; back links; bounce rate; class diagram; copywriting; CSS; DMOZ; Google; Google Analytics; HTML; httpd.conf; Internet; keywords; mod_rewrite; MVC; optimization; pagerank; PHP; refactoring; s-rank; search engine; search engine marketing; search engine optimization; SEM; SEO; Seznam; sitemap; UML; URL; URL rewriting; use case diagram; W3C; W3C standards; WAI; WCAG; web sites; World Wide Web; XHTML; XML schema; Apache; back links; bounce rate; class diagram; copywriting; CSS; DMOZ; Google; Google Analytics; HTML; httpd.conf; Internet; keywords; mod_rewrite; MVC; optimization; pagerank; PHP; refactoring; s-rank; search engine; search engine marketing; search engine optimization; SEM; SEO; Seznam; sitemap; UML; URL; URL rewriting; use case diagram; W3C; W3C standards; WAI; WCAG; web sites; World Wide Web; XHTML; XML schema

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/56208

Permalink: http://www.nusl.cz/ntk/nusl-572998


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses