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The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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Analysis of the scope and cooperation of the components of the integrated rescue system in the administrative district of the municipality with extended competence Český Krumlov.
KOŠNER, Luboš
The theme of this bachelor thesis "The Analysis of activity and cooperation of integrated rescue system in administrative district of the municipality with extended scope in Český Krumlov" was chosen due to the author's long-term professional interest. The author chose the theme and elaboration which could be beneficial to the current form of integrated rescue system in a specific location. In the theoretical part the thesis focuses on a search of literature and law regulations related to the integrated search system, it's coordination and documentation. In the end of this part are described individual components of the integrated rescue system. The thesis focuses on offering up a new knowledge about functionality of mentioned system, it's flexibility, weaknesses and strong sides. The thesis offers considerations about given issues and tries to come up with a new perspective on its principles. Particularly in a practical part of the thesis where are processed results of the research. The main goal of the research was an analysis of the scope and components cooperation of integrated rescue system in administrative district of the municipality with extended scope in Český Krumlov. For collecting analysis' results and for answering the research question was used qualitative research with open questions in half-structured conversations. Mentioned conversations were analysed and from collected analysed data was created SWOT analysis which was based on informative investigation. Within this analysis was compiled an overview of weak and strong sides of current system. Furthermore, were summarized potential opportunities and threats. Results are described in detail in chapter "Výsledky" and afterwards the chapter offers a discussion. The author believes that the main goal of the thesis named "The Analysis of activity and cooperation of integrated rescue system in administrative district of the municipality wit extended scope in Český Krumlov" accomplished its goal. The resolution of the main question is that the cooperation of integrated rescue system in administrative district of the municipality with extended scope in Český Krumlov and the use of all integrated components' abilities during solving an emergency incident proceeds accordingly to the valid legislation. The rescue integration system was evaluated with SWOT analysis. The resolution is that the pros outbalance the cons. The cooperation of individual integrated rescue system is ensured based on preparedness of units for intervention and permanent operability. The established and good cooperation of all components of the integrated rescue system is also ensured. This thesis may serve to individual components of integrated rescue system and to the community.
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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Information System Assessment and Proposal for ICT Modification
Kostár, Matej ; Parilák, Martin (referee) ; Koch, Miloš (advisor)
The bachelor thesis deals with the analysis of the information system and the subsequent proposals for improving the information system (IS) in the BENU pharmacy. The first part explains the basic concepts related to information systems. The second part is devoted to the concept of information system, its characteristics, characteristics and requirements. In the next part is described the company in which IS is located, describing the information system itself, assessing its current state and suggestions for improvement.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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