Original title: Návrh na zvýšení spokojenosti zákazníků restaurace Plzeňský dvůr
Translated title: The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Authors: Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
Document type: Bachelor's theses
Year: 2009
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication; competition; customer; market research; Marketing; measuring satisfaction; questionnaire; satisfaction of the customer; SWOT analysis.; dotazník; komunikace; konkurence; Marketing; měření spokojenosti; spokojenost zákazníka; SWOT analýza.; výzkum trhu; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178457

Permalink: http://www.nusl.cz/ntk/nusl-402221


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-08-26, last modified 2023-09-10


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