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Marketing Research of Customer Satisfaction
Kopřiva, Vojtěch ; Hiršová, Dagmar (referee) ; Koleňák, Jiří (advisor)
Bachelor´s thesis is concerned with research of customer satisfaction of 7points, s.r.o. Company. The theoretical part contains an explanation of basic concepts, fundamental techniques and process of marketing research. The practical part includes an analysis of customer satisfaction of the chosen company. The result of this work is a proposal for increasing current customer satisfaction level on the basis of the analysis.
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Corruption issues concerning members of the Police of the Czech Republic
MARYŠKA, Jakub
The aim of the thesis is to characterize the legal, social and criminogenic aspects of corruption, to analyze the state of occurrence of corrupt behavior among members of the Regional Police Directorate of the South Bohemian Region, and to analyze the status and effectiveness of anti-corruption measures adopted by the Regional Police Directorate of the South Bohemian Region. Within the framework of the theoretical part, the concept of corruption, its forms, methods and development stages are defined. Other concepts related to corruption are also defined. It also describes corruption in the international context and anti-corruption bodies. Within the framework of phenomenology, the work describes the current state, structure and dynamics of criminal acts associated with corruption among members of the Police of the Czech Republic based on secondary data provided by the General Inspectorate of Security Forces. The practical part is based on primary data obtained through a questionnaire survey, which was conducted among members of the Regional Police Directorate of the South Bohemian Region. Eight hypotheses were established as part of the research. Through their verification, it was found out that the rate of corrupt behavior increases with increasing service classification, and that the frequency of the occurrence of corrupt behavior has a decreasing tendency over the last 6 years. The index of corruption of the Regional Police Directorate of the South Bohemian Region is, as expected, lower than the national index. Most police officers would not tolerate corrupt behavior among their colleagues. According to the assumption, police officers consider education in this area to be important but insufficient. In their opinion, police officers have less knowledge of the issue than was assumed, and roughly only a third of them have encountered incitement to corruption during their practice. The results of the investigation are subsequently interpreted and compared with the stated hypotheses. The contribution of the work is the detection and evaluation of the mentioned issue in the territory of the South Bohemian Region. It will also serve as an information source for organizational articles dealing with anti-corruption measures and education in this area within the Regional Police Directorate of the South Bohemian Region. The work can also be used as an auxiliary study material for university students, for example when studying in the social-legal field.
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Stress management in Family Company
JANDOVÁ, Klára
This bachelor thesis deals with stress, its causes, symptoms, stress managements and prevention. The work also introduces us with the family company, that is, with their focus, history and individual departments. The main goal of the research is finding about and analysing stress management in a workplace in the small family company through both quantitative and qualitative methods of research. Questionnaires and interviews were conducted with 12 respondents about what kind of stress prevails in the company and why. After a careful analysis of all the collected data conclusions were reached which helped make suggestions for stress prevention and stress management in workplace.
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Vývoj informovanosti české společnosti o fenoménu migrace po roce 1989
SKUHRAVÁ, Tereza
This bachelor thesis is focused on the development of Czech society's awareness of the phenomenon of migration after the year 1989. It examines and describes current information about migration, economic migration, illegal migration, legal migration, asylum and refugees. It solves the current problem of migrant admission both to European countries and to the Czech Republic. It deals with both private and state-based organizations which try to help people. These people found themselves in a situation when leaving their native country is the only right way how to help themselves. The main reasons are financial stringency, persecution or others which might lead to danger of their lives and stay in their native country. The next part deals with the phenomenon ofmigration in the group of teachers in chosen elementary school. The primary school in Lnáře, located in the South Bohemian Region, was chosen for research in this work. It was performed investigation and questioning using interview which contained 13 questions in order to obtain information. 3 questions out of 13 are directed to respondents' information and the rest to the issue of immigration. The aim of this practical part is to compare the views of a chosen sample of teachers with data published by organizations on a global scale (Center of Public Opinion, Eurobarometer).
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Competencies of deputy headmaster of primary school
Kreisingerová, Milena ; Trojan, Václav (advisor) ; Kitzberger, Jindřich (referee)
A thesis deals with still not very clear conception of the deputy headmaster of the primary school. It determines which competences are delegated to these workers , and whether the scope of their activities affects the size of the school and any number of deputy headmasters . The selected sample of primary schools in the Czech Republic were studied and then the current practice was described in the key areas of the school management. The present thesis has been completed using available literature a freely accessible Internet resources relating to the topic . Based on generally accepted legal norms and specific laws governing the area of education. A quantitative research was conducted in the form of both a sample survey and a questionnaire in the online environment. It was aimed at current concept of the deputy headmasters in primary schooling in the key areas of school management and identifying specific actions contained in the job description. Addressed respondents were the deputy headmasters of the school head . Their views on the possible definition of a legal base of this job and the number of students and graduates of the shool management were also examined. In the thesis there were analyzed and described the results of the survey. A general model consisting of partial competences...
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Cause Related Marketing in the Czech Republic
Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
This bachelor work deals with Cause Related Marketing in the Czech Republic. Cause Related Marketing presents alliance between a non profit organisation and a business company in order to create a charitable project. At the begining this topic is explained, its history and development is mentioned as well, goals and influences of this marketing actvity are given, different forms and mechanisms of CRM projects and also andvantages and risks of these projects are dealt with. In the next part, some successful case studies are specified and thus show us how efective and beneficial these activities could be. In the last part, the research which was realized by the questionaire is introduced and views, opinions and perceptions on Cause Related Marketing of young people in the Czech Republic are presented.
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Use of Botanical Garden of faculty of science Charles University in Prague in teaching biology and natural history
Nováková, Eliška ; Rajsiglová, Jiřina (advisor) ; Dvořáková, Radka (referee)
This diploma thesis is focusing on use of Botanical garden of Faculty of Science, Charles University in Prague by teachers as a destination for class field trips. Teachers use this garden with different objectives and different intensity. This diploma thesis provides a summary of this using by the processing of the survey, which took place in elementary school teachers and high school teachers. This work is testing the following hypotheses: 1. Teachers with length of practice above twenty years use the field trip less than teachers with length of practice under twenty years. 2. Men use guided tours more than women. 3. High school teachers use geopark for tour more than elementary school teachers. 4. Teachers with length of practice above twenty years visit gardens other than Faculty of Science, Charles University in Prague and the Botanical Garden in Prague Troja less than teachers with length of practice under twenty years. The thesis summarizes basic information about the field trip as an organizational form. The thesis also deals with the Botanical Garden of faculty of science Charles University in Prague, its collections, history, and possibilities of using in schools.
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Immediate half time and after game live interviews in football, their difficulties and specificity
Jonáš, Jakub ; Trunečka, Ondřej (advisor) ; Chladová, Marta (referee)
The thesis deals with the live half-time and post-game interviews immediately after the end of the match. The first chapter represents sport's interaction with the media, brings closer current trends in sports journalism with a particular regards towards a commercionalisation of athletes. The second chapter focuses on half-time and post-game interviews. It introduces a specific type of interviews, offers theoretical perspectives on the organisation of interviews from preparition and condictions that are part of a pursuit of a profession in a football enviroment. In the following chapters, the work, based on questioning, brings the opinions and thoughts of the concerned sides with particular emphasis on the position of reporter, football player and press agent. The aim of the work is primarily to reveal the differences and specifics of half-time and post-match interviews in football to their general understanding. It primarily observes the working conditions, organisation and communication of interested people, as well as the environment in which the interviews take place.
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