National Repository of Grey Literature 115 records found  beginprevious106 - 115  jump to record: Search took 0.00 seconds. 
Political marketing and Slovak political parties (The early parliamentary elections in 2012)
Zubová, Lívia ; Říha, David (advisor) ; Slobodník, Radovan (referee)
This Bachelor thesis deals with the political marketing and its use in Slovakia during the period before the early elections to the National Council of the Slovak Republic in 2012. The initial characterization of the term and clarifying the political situation before the elections is followed by analysis of the selected electoral campaigns of the political parties. The aim of the analysis is to determine whether and to what extent the parties comply with the conditions of marketing oriented party.
Financing of political parties and party patronage in Czech Republic
Novotný, Petr ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
This thesis proceeds with my bachelor's thesis Financing of Political Parties in Czech Republic. Party patronage is additional field of study of how political parties work in real life. We can analyze different factors while studying party patronage such as the overlap or intrusion of political parties in state administration, the way how patronage is practised and it's criteria, similarly to studying the way how party financing influences for example electoral outcomes. I will point out main theoretical approach to this relatively new field of studies and its methological foundations. I will devote a seprate chapter to a non-existing Law on Public Service and see whether this should be enacted or not.
Political ideologies in programs of political parties of Russia
Vroblová, Petra ; Prorok, Vladimír (advisor) ; Slobodyanik, Lada (referee)
The subject of the diploma thesis is the Political ideologies in programs of political parties of Russia. The thesis consists of three parts. The first one concentrates on theory about ideologies predominantly function and principle of ideologies. The second one provides an overview of evolution political parties in modern Russian history and parliament election results. The third one concerned with programs of Russian current political parties and its ideologies. The goal of this thesis is definition of ideological profile of Russian political parties.
Pension reform and its aspects in the electoral programs of czech parliamentary parties
Pintér, Ivan ; Izák, Vratislav (advisor) ; Pavlisová, Miroslava (referee)
The main theme of this Bachelor thesis is an analyse of the electoral programs of czech parliamentary parties with emphasis on pension reform. The goal of this work is to observe different views on pension reform across the political spectrum. Firstly the work determinates the possibilities of pension system funding and its current state in the Czech republic. Then the plans of pension reform from parliamentary political parties from 2004-2011 are presented. In the end the work describes the current situation of pension reform in 2011.
Intra-party democracy - the comparation of The Civil Democratic Party and The Czech Social Democratic Party
Müllerová, Miroslava ; Vymětal, Petr (advisor) ; Prorok, Vladimír (referee)
Political parties are an integral part of the modern democracy. However, people hardly ever have an idea about the internal mechanisms within them. The goal of this work is the evaluation of an intra-party democracy of the two biggest Czech parties -- the Civil Democratic Party and the Czech Social Democratic Party. This work is divided into two chapters. The first chapter deals with the political parties themselves -- the definition of basic terms, functions and role of the political parties, typology of political parties and also the issue of the intra-party democracy. In the second chapter the parties are briefly introduced. Next subchapters analyse aspects according to which the levels of the intra-party democracy can be meassured. After this, the comparation of both parties is made. In the conclusion all the results are summarized and evaluated.
Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election.
Stručovská, Hana ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
Analysis of election platforms of the parliamentary political parties in 2010 in the field of direct taxation
Boreš, Martin ; Vančurová, Alena (advisor) ; Finardi, Savina (referee)
In this bachelor thesis "An analysis of election platforms of the parliamentary political parties in 2010 in the field of direct taxation," the reader will learn about individual electoral programs of political parties in terms of direct taxes. The first descriptive part is devoted to the development of tax policy and direct taxes in the Czech Republic. The main goal is the division of political parties according to the compatibility of their election platforms in direct taxes and estimation of impacts of the election results in tax revenues, which builds on previous compatibility analysis. With processing of the information I have concluded that the compatibility of election platforms is the highest both for the right wing parties and for the left wing parties and left wing parties try to heighten tax revenues.
Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
Financing political parties - analysis of factors influencing sponsor gifts
Dolejší, Lukáš ; Pavel, Jan (advisor)
The Bachelor work is about financing political parties focused on earnings from the private sector. Aim of the work is to describe currant system of financing political parties in the Czech Republic and the analysis of factors that influence sponsor gifts. These factors are proved on the real examples of political parties. Part of the work is also describing results of Chamber of Deputies elections and resulting negotitations.
PR politických stran
Martinák, Jakub Bc. ; Musil, Martin (advisor) ; Kašpar, Aleš (referee)
Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.

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