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Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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Marketing Concept Utilization
Pešek, Tadeáš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The goal of the bachelor thesis is to perform analysis of usage of the GRD servis, Ltd.’s communication tools and based on the analysis to suggest accurate communication mix based. Theoretical part focuses on general theory of the marketing communication, whereas analytic part uses that theory to analyse the current communication tools of the company. After the results are evaluated in the analytical part, the recommendations part offers suggestions for improving the communication mix of the GRD servis, Ltd. company.
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E-commerce Business
Smolík, Luboš ; Zeman,, Tomáš (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates a proposal of e-commerce business and e-marketing strategy for company Crhak Ltd. It analyzes the current state of e-commerce and with comparison to modern trends and developments in e-commerce brings a solution for better marketing strategy and optimalization for system.
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Sales Promotion and Advertising of New Company
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
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