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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Consistency of answering and change of attitudes
Absolonová, Angelika ; Preiss, Marek (advisor) ; Smetáčková, Irena (referee)
5 ABSTRACT This bachelor's thesis follows the ongoing doctoral thesis of Mgr. Barbora Balková in the National Institute of Mental Health (NIMH) in Klecany. The NIMH research is concerned with broad personality feature as a part of personality traits that can be psychologically meaningful and measurable, and part of the integrity of the personality. My thesis is therefore divided into two parts; theoretical part and empirical part. Theoretical part is concerned with attitudes and their changing, consistency in answering and also with personality traits of an individual. Empirical part is following up to knowledge from the theoretical part and it is concerned with correlations between consistency in answering and changing of attitudes. Another aims of this part in this bachelor's thesis were to find if there is a relation between changing of attitudes and personality trait (Openness) and if there is a relation between consistency in answering and personality trait (Conscientiousness). For measuring my respondent's feedback I used the following methods: personality test BFI-44, attitude scale and method to measure the consistency in answering which was developed by experts in National Institute of Mental Health. The method for measuring of the consistency carried out in this work focused on identifying how the...
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Linguistic tools of propaganda in the daily Rudé právo during the first anniversary of the Warsaw Pact invasion of Czechoslovakia
Vašatová, Anna ; Schneiderová, Soňa (advisor) ; Klabíková Rábová, Tereza (referee)
Using the method of critical discourse analysis, the work examines which tools of linguistic propaganda were used in selected issues of the daily Rudé právo from the second half of the year 1969. The theoretical section describes the theory of propaganda and linguistic tools of propaganda, which tend to be used the most frequently. A significant part of the work deals with socialist ideology and symbolism and is based primarily on essays by Vladimír Macura, the expert on the given topic. The primary purpose of this work is to detect and subsequently interpret elements of propaganda language in articles from the daily Rudé právo and also to assess whether linguistic practices have evolved during the year 1969.
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Persuasion and Signs: Semiotics and Rhetoric as Complementary Disciplines
Švantner, Martin ; Marcelli, Miroslav (advisor) ; Višňovský, Emil (referee) ; Šíp, Radim (referee)
Persuasion and Signs: Semiotics and Rhetoric as Complementary Disciplines The hypothesis we consider in this dissertation is that of complementarity of semiotics and rhetorics, both in symstematical and historical context. The first part deals with the late modern interpretation of the history of rhetorics, sophistry and sophistical rhetoric (showing why i tis necessary to discriminate between these terms). This is illustrated by the discussion about pragmatics and interpretation of ancient rhetoric in the anglo-saxon philosophy of the late 20th century. Topic of persuasion is considered as the main point of investigation for its being common both to rhetoric and semiotics. This is elaborated in the second part of thesis, which concentrates on the analysis of Ch. S. Peirce's late work, especially his classification of signs, semiotics as pure rhetoric, with emphasis on his concept of pragmatism. The pragmatism is the point where semiotics and rhetoric coincide. In the conclusion it is find out, that semiotics and rhetoric are complementary disciplines, at least for their specific account of the notion of sign and persuasion. Keywords Rhetoric, rhetoric, semiotics, semeiotic, sophistry, Lyotard, Vitanza, Nietzsche, Peirce, Deleuze.
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An applicant for a paid study programme as a target audience of online persuasion by FSV UK
Čuprová, Michaela ; Gartnerová, Eva (advisor) ; Jirák, Jan (referee)
The subject of the diploma thesis is the process of online persuasion in the case of higher education applicants for bachelor's and master's programmes at the Faculty of Social Sciences, Charles University (FSV UK) subject to tuition fees. The selected programmes form a specific class within the set of study programmes offered by the faculty resulting in necessity of different promotion strategies. The specificity of these programmes lies in the primary focus on multidisciplinarity, specific target group and the requirement of tuition fee payment. Online marketing and the recipient's persuasion being an effective tool gaining attention rapidly in recent years is the focus of this thesis. The attitudes of the main actors involved in the online persuasion in case of FSV UK are analyzed employing both quantitative (a questionnaire survey) and qualitative (semi-structured interviews with applicants and students) approaches. A SWOT analysis is performed based on a theoretical framework of information from universities, university marketing, marketing mix of universities and the persuasive principles and tools used to persuade the applicants to apply for studies at FSV UK. The work concludes with a summary of results obtained in a proposal of marketing strategy optimization for the Department of Public...
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Speeches in the Chamber of Deputies of the Parliament of the Czech Republic
Lužíková, Nicola ; Holanová, Radka (advisor) ; Hirschová, Milada (referee)
This thesis focuses on the quality of speech of Ivan Bartoš. That is being examined through three speeches, which were selected as representative for a specific type of political speech. Because of their spoken nature, the transcription of those speeches is attached, as well as a list of symboles and abbreviations used in the transcription. The key section of the thesis is linguistic analysis of the speeches, which is made on five linguistic levels. Each chapter has its relevant theoretical basis, then concrete exemples show whether the speaker adheres to the stylistic norm. In the conclusion of every analysis is a comparison of the speeches, it si a determined how the speaker adheres to the stylistic norm of rhetoric in general and whether his speech has any specifics. In the conclusion of the thesis, the findings of the research are summarized, the specifics of the speakers speech are mentioned and it's determined whether the speech of Ivan Bartoš could be considered a quality one.
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Comparison of online marketing communication of SPD and TOP 09 on Facebook in terms of persuasive means
Švarc, Martin ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
This thesis deals with persuasive means of the online marketing communication of Czech political parties TOP 09 and Freedom and Direct Democracy - Tomio Okamura (SPD) on Facebook. The core of this study is the analysis of selected Facebook posts of the two political subjects and their subsequent comparison. The objective of the research is to find out what persuasive means these political parties use and whether their communications have something in common in terms of persuasive means or not. In order to meet the set objective, a qualitative method with a combination of pragmalinguistic and content analysis elements was chosen to achieve the most accurate analysis. Therefore, a set of variables, which describe the manifestations of persuasion in political communication texts, has been created. This study focuses on a set of selected posts from the official Facebook profiles of the given political parties from September and October 2018 before the elections to the municipal councils and senate, held on October 5-6, 2018. The elections campaign period was chosen for its character of increased persuasive appeal in communication of political subjects.
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Exploring discourse strategies in contemporary advertising
CHABR, Ondřej
This diploma thesis deals with an analysis of advertising discourse focusing specifically on the use of language means. To begin with, this thesis defines theoretical knowledge of advertisement and individual language means. Subsequently, I find these language means in the particular cases and comment on their use. The thesis briefly discusses the gender issue in advertising discourse and shows visually different forms of promotion of textual communication act. The aim of the thesis is to present current trends of language means used in the advertising which help its persuasive function.
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The Pragmalinguistic Analysis of Teleshopping of Products From the Area of Cosmetics and Fitness
Tobolová, Michaela ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
This bachelor's thesis is focused on the means of communication which are used by teleshopping to appeal to the viewers as the paper aims to discover whether teleshopping attempts to manipulate them. The theoretical part introduces teleshopping in relation to the marketing communication discourse and briefly discusses the psychology behind the viewers' purchase decision. In the methodological part, the paper introduces linguistics, pragmalinguistics and pragmalinguistic analysis as an approach to researching language. Moreover, it elaborates on manipulation and persuasion both as such and in relation to teleshopping. The practical part describes the relevant social context and then carries out pragamlinguistic analysis of three teleshopping spots, which advertise a juicer Mr Juice, slimming gel Slim Express and slimming belt U-Slender. The analysis puts emphasis on the use of language and potential argumentative fallacies. Based on the findings of the analysis, the thesis then summarizes style typical for teleshopping and compares it to the style typical for advertisements in terms of the use of language and in terms of manipulation. Lastly, a research is carried out to find how teleshopping is perceived by the public and whether the viewers are capable of distinguishing a fallacy shall they...
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