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Comparison of Selected Topics of Political Commnication of political parties in the Czech Republic:
Rozmajzl, Lukáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
Comparison of Selected Topics of Political Communication of political parties in the Czech Republic: Professionalization, Personalization, Negativeness ROZMAJZL, Lukáš. Srovnání vybraných jevů politické komunikace u politických stran v ČR: profesionalizace, personalizace a negativita. Praha: Univerzita Karlova v Praze, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011. 140 s. Vedoucí diplomové práce PhDr. Jan Křeček, Ph.D. This Diploma Thesis deals with three selected topics of political communication (Professionalization, Personalization, Negativeness) which are related to the transform of modern to postmodern political campaigns. Each of the topic is described on the theoretical base, then the historical development of using this technic by political parties is mentioned, and finally relevant criticism of this concept (related to the problems of the definition of the concept, or to the normative reflections on democratic political systém) is noticed. Comparative analysis of political communication made by Czech political parties in 2010 elections is made to identify the level of using each of three concepts mentioned above. The result is explicit that political parties in the Czech Republic differ one to another in using different technics of political communication towards...
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Media Representation of Celebrities in Late-night Talk Show Format
Cerna, Arina ; Novák, Vojtěch (advisor) ; Charvát, Martin (referee)
This diploma thesis deals with the media representation of celebrities, as it is designed within the framework of the adopted American television format of the late-night talk show. In the first part of the thesis, attention is focused on problems of understanding of the phenomenon of celebrities by various authors, as well as on the development of the late-night talk show itself and its characteristic features. The theoretical starting point is the theory of representation (Hall), three levels of representation (Trampota) and social construction of reality (Berger, Luckmann). The method of critical discourse analysis is chosen for the research and the four principles for the analysis are described: commoditization, infotainment, personalization, congeniality. The practical part presents an analysis of the typical representation of celebrities due to the principles mentioned above in selected talk shows which were broadcast in English and Czech languages in 2015-2016, namely American The Tonight Show Starring Jimmy Fallon and Czech Jan Kraus Show. Keywords: Celebrity, Late-night Talk Show, Media Representation, Personalization, Congeniality, Infotainment, Commoditization
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The role of social media in communication of political leaders
Bartůněk, Michal ; Štětka, Václav (advisor) ; Zápotocký, Jan (referee)
It is a well-known that the role of social media in contemporary political communication is increasing. A great deal is being written and said about the online campaign of Barack Obama in 2008. In our environment, dispel any doubt in this regard, the presidential elections in January 2013. However, the attention of scientists is primarily focused on the analysis of online communication during the election campaign. Against this background, the bachelor thesis aims to analyze communication in a period when no election campaign is taking place. Our purpose is not to focus on the political parties, as it is usual in the Czech political environment, but we try to apply the concept of personalization on the communication of political leaders. Through the analysis of data collected from facebook's profiles of six leaders, we are trying to capture the character and basic trends of political communication on social network sites.
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Media reflection of partisan leader and its influence upon electoral success of the party in parliamentary elections in the Czech Republic
Vocel, Jan ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The key research question for my bachelor thesis deals with the problem of how great is the media image influence of the leader of a political party on the success in the elections. I will try to answer this question in the case of Jiri Paroubek, who was the leader of the Czech Social Democratic Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2006. I decided to verify these theories, that explain the issue of leader and election campaign personalization. Then I carried out my research on two of the most famous newspapers on the right and left of the political spectrum: finding out how positive or negative was before the election the media image of Jiri Paroubek and Czech Social Democratic Party in these two newspapers. The research results are then compared with the pre-election opinion polls and election results and verified, if the media image of Jiri Paroubek was really different from his political party and whether it had an impact on the electoral success. It could help verify the validity of several theories, that leadership attributes of the leader have the great influence on the success of his party.
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Personalization of political communication in Czech republic: quantitative content analysis of presidental campaign 2013 in daily press
Chrtková, Kristýna ; Křeček, Jan (advisor) ; Hrdina, Matouš (referee)
This Bachelor Thesis on the topic Personalization of political communication in the Czech republic: Quantitative content analysis of presidental campaign 2013 in daily press deals with the developement of political communication and in particular with the trend of personalization. Personalization is the result of several media, social and political changes which emerged after the Second World War. This Bachelor Thesis consists of two parts. The first theoretical part deals with the development of political communication acompannied by the professionalization of political campaigns. Professionalization can be also considered as a precusor to personalization of political communicatin. The second part summarises the results of quantitative content analysis of presidental campaign in 2013 in the Czech republic. This analysis confirmed the hypothesis that political communication in the presidental campaign was personalized. This provided the opportunity for further research.
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"Leader" Marián Kotleba
Pecuch, Valentín ; Kubátová, Hana (advisor) ; Kuľková, Miroslava (referee)
Personalization of politics has become a global phenomenon nowadays. Politicians are becoming more frequently characterized by their personal qualities, and are becoming more and more prominent at the expense of their parties. My bachelors thesis is focused on personalization of far-right groups and parties, more particularly on the personalized leadership of Marian Kotleba throughout his political career. The aim of the thesis is to analyze, to what extend does Marian Kotleba meet the indicators of a personalized leader. The thesis is divided into three chapters. The first chapter focuses on the theoretical basis, while the second sketches political biography of Marian Kotleba and political groupings and parties Slovak Togetherness, Slovak Togetherness - National Party and Kotlebists - People's Party Our Slovakia. The third part is concerned with categorizing personalized leadership of Marian Kotleba and analysis of indicators typical for personalized leaders. Resulting from our analysis, Marian Kotleba met most of the indicators marking a personalized leader. This confirms the claim that far-right parties usually have very strongly personalized leaders. However, this far-right orientation becomes a handicap, because state limited Kotleba in some instances.
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