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Hodnotenie efektívnosti rôznych postupov v PPC reklamách
Hurtová, Zuzana
HURTOVÁ, Z. Evaluation of the effectiveness of various techniques in PPC Advertising. Diploma thesis. Brno: Mendel University in Brno, 2018. This thesis is focused on evaluating the effectiveness of various pay-advertising practices, especially in two PPC systems - Google AdWords and Sklik. Specifi-cally, it focuses on comparing the performance of the search network in these two pay-per-click systems, whether the presence of an advertiser's brand name in ad text has some impact and the possibility of ad rotation on the search and display network of Google. A part of this thesis consists of a comparison of the options offered by these two PPC systems.
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Návrh kampaně propagace internetového obchodu
Vožda, Lukáš
Vožda, L. Design of Internet marketing campaign. Bachelor thesis. Brno: Mendel university Brno, 2015. This thesis deals with marketing campaign for a new internet shop. Nowadays, online marketing area is a key factor for a competitiveness of online sellers. Object of this thesis is to design a solution for search engine optimization, ad group in PPC systems and marketing communication with customers through social media and other tools. First part will be based on theoretical description of tools, followed by a competitor analysis and results implementation to the new marketing campaign. A great emphasis is placed on a practical usability of the campaign.
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Internetová propagace jazykové školy SAVY
Marečková, Katarína
MAREČKOVÁ, K., The internet promotion for language school SAVY.Bachelor thesis.MENDELU Brno, 2013. The bachelors thesis deals with suggestion of internet promotion and advertising of language school SAVY and distribution of founds to suggested solution. At the begging the thesis describes the theory that studies issue, examines the current state of advertising language school, compares notoriety and usage of search engine and portals on the selected sample of respondents. Research is converted on the results of questionnaire survey. The results of this thesis lead of three variants of promotion from which language school will be able to choose the best for it.
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Online marketing strategy of particular company
Stojaníková, Jana ; Kubálková, Markéta (advisor) ; Rejfíř, Rudolf (referee)
The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketing strategy of ESENNCE.CZ, which is a Czech provider of Experience Days.
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New trends in marketing communications and its application on online store
Kroutil, Václav ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This bachelor thesis deals with means of communication of online store Slusny.net. This online store is closely specialized in products of modern yoyoing. The objective is to create and apply campaign that would increase total number of online store visits per day. The bachelor thesis describes marketing communication of Slusny.net in social sites, its registration in online catalogs and it also describes PPC systems and viral campaign. The thesis contains application procedures of chosen marketing tools, it describes its advantages, disadvantages and targeting options. Data received through Google Analytics compares costs and contribution of each tool to the goal of the campaign.
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Internet marketing for small organization
Vaňáč, Ondřej ; Střížová, Vlasta (advisor) ; Krsek, Libor (referee)
The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of marketing projects. The practical part of the evidence considered in developing websites and methods to optimize site for search engines. The next section provides recommendations for use of PPC campaigns and presentation of the company's social networking site Facebook. The analysis methods for increasing traffic through social networking, PR articles, blogging and other tools.
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Internet marketing in praxis
Konáš, Viktor ; Střížová, Vlasta (advisor) ; Doseděl, Martin (referee)
Internet marketing is nowadays a full-value part of each company's marketing. For a lot of companies it is even much the strongest marketing activity. It is mainly because the internet marketing comprises in principle everything a company is on the internet presented with. As from web sites, banners, PR articles, sites optimalization, key words selection and choice of domain up to pay per click links. This diploma thesis is concerned with an analysis of the particular internet marketing tools and the demonstration of its usage in practice, for today it is not enough to have an average web or an isolated, from the rest of internet detached e-shop. Every company has to make a considerable effort to be successfull on the internet. And just the internet marketing shapes the combination of techniques and technologies that aim to fulfill the internet business intentions.
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Analysis and evaluation of the use of SEM and SEO in the case of internet commerce
Smetana, Jakub ; Raška, Ondřej (advisor) ; Novotný, Ota (referee)
This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
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On-line marketing - Principle of an auction changes the world of advertising
Jankovič, Zdeněk ; Postler, Milan (advisor) ; Plůdek, Lukáš (referee)
Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to use the internet for propagation.
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SEO Optimization Website
Hemala, David ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Draw up a theoretical base of SEO optimization and its issues. Than buy a domain, where presentation company website will be created (company is dealing, with distribution of aquarium fish food) and which will be monitored and optimized for search engines. Whole work flow will be listed and appropriate conclusions will be deduced. The aim of this work is an effort to achieve more traffic to web sites and get better position in search engines. The bachelor thesis will include a rival website profiling.
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