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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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Media costruction of reality in reality TV
Christovová, Nela ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis focuses on the manner how a phenomenon often called "media construction of reality" occurs in the Reality TV. This popular television genre is known for mixing reality captured on an omnipresent camera together with fiction elements in order to amuse the audience. In the theoretical part, I will focus on the concepts that are crucial for this phenomenon such as Berger's and Luckmann's social construction of reality, gatekeeping or agenda setting. Also, I will describe the history of Reality TV as a genre and also will focus on main subgenres that can be seen on television these days. In the practical part, I will use narrative analysis to identify how the media are constructing reality in television programmes. The sample for the analysis will consist of 80 episodes from 11 different TV shows of American and British production. These have already spread out of their country of origin and are familiar to Czech audience from local TV channels. My main thesis is that media construction of reality can happen from the very beginning - i.e. from rules establishing to shooting and postproduction. All these phases will be analyzed in this paper.
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Media Coverage of the Czech ice-hockey team in 2010 - 2015
Valášková, Barbora ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
This thesis entitled "The Media Image of the Czech Hockey Team in the years 2010 - 2015" deals with the presentation of the Czech national ice hockey team at the World Championships in 2010, 2013 and 2015, in the Mlada fronta Dnes and the Sport daily newspapers. It focuses on the media image created during the championships with different process, results and circumstances. The theoretical part presents the concepts, methods and procedures. It focuses on the introduction of semiotics, its principles and explains the basic concepts of the semiotics and semiotic analysis work. Another area is the media construction of reality, which is important for analyzing media image. The media coverage of the sports events, myths associated with it, creating a statute of athletes' celebrities or presentation of national pride and identity in the background of sports events are the important topics of the presented theoretical starting points. In the methodological part there is presented the research project explaining the topic, objective and a sample of the research, the tasks of the research and also questions addressed in subsequent practical part. Texts from the Mlada fronta Dnes and the Sport are analyzed using the method of semiotic analysis. In connection with the basic aim of the thesis and theories...
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Mass media portrayal of Czech courts
Forejtová, Natálie ; Homolová, Pavla (advisor) ; Sedláčková, Markéta (referee)
This thesis focuses on the mass media portrayal of Czech courts in the context of the possible influence on the court's legitimacy and confidence. The research of portrayal is based on the analysis of Fagan's dimensions of legitimacy (effectiveness, distributive justice and procedural justice), court rulings and the overall view. The representation of sources of legitimacy rather corresponds to materialistic society - the most represented dimension in 2014 was the effectiveness, on the other hand, distributive justice was represented the least. Normative factors, namely procedural fairness, however, were not covered much. The portrayal in 2014 was, in terms of judicial rulings and the overall view, rather neutral but the sources of legitimacy were mostly negative. Differences were mainly found among mass media portrayal of the lower courts and higher courts and the differences correspond to different confidence in these institutions. I also studied the development since 1997, but besides the increasing interest of mass media in the courts, I have not found any other significant differences which could cause the rise of confidence in the courts. Mass media can also cause the difference in confidence in the courts of the left-wing and right-wing oriented people, because the journal Pravo has a slight...
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Gender blending and queer performativity in the music videos of Lady Gaga
Sekyrová, Karolína ; Sloboda, Zdeněk (advisor) ; Martinová, Marta (referee)
This bachelor thesis examines how queer performativity and gender blending are shown in the music video clips of Lady Gaga. The thesis attemp to find and analyse through the means of the semiotic analysis and explain their meaning. The thesis is based on theoretical gender definition and on two constructivism concepts: Doing gender by West and Zimermann and gender performativity by Judith Butler. The thesis employs the queer concept as the reconstruction of sexual minorities but also as an analytic lens that deconstructs the normative social structure. The author defines the various elements leading to gender blending and queer performativity in four music videos clips and concluded that Lady Gaga repeatedly violates gender stereotypes and disturbs the majority view on heteronormative social settings by using specific videos elements representing different kinds of sexuality in her music videos.
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Construction of the imagination of the First republic from the point of view of two generations explained by an example of the czech TV series "First republic"
Hložková, Dominika ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The diploma thesis "Construction of the imagination of the first republic era from the point of view of two generations explained by an example of the Czech TV series První republika" focuses on the mechanisms in which the TV series co-constructs the audience perception of the given era. The series was broadcasted from January 2014 untill June 2014 on the Czech Televisions program. The thesis aims to show how the younger generations of TV viewers construct the period in which they did not live through their consuming of media content. This is compared with the old-timers who could compare their own experience with the series. The audiences of both generations are equally scrutinized and consequently compared. The theoretical part introduces the theses about social and media construction of reality accompanied by audience cultivation theories. The final analysis of the acquired data is based on these theories but it aims to invent a new hypothesis. The subject matter of the research part is analysed by the qualitative method of the grounded theory as Strauss and Glaser understand it. For the questioning the semistructured and group interviews were used .
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Media Representation of Prague ZOO
Vojtová, Magdaléna ; Jirák, Jan (advisor) ; Dorčáková, Jana (referee)
The main aim of the bachelor thesis "Media Representation of Prague ZOO" is to analyze and describe the media representation of this institution in daily newspapers BLESK, MF DNES and Pravo in the period from 1st January 2009 to 31st December 2011. The theoretical part of this thesis deals with media concepts and theories, primarily with concept of representation, stereotyping and media construction of reality. This part also serves as a platform, which anchors the following practical part. In practical part, first, I introduce the method of quantitative content analysis and the specific procedure I have chosen. Then I present the results of my research and their interpretation. The data evaluation confirms the main hypothesis, that the media representation of Prague ZOO is associated with the family of lowland gorillas, which lives there. We can say, that representation of Prague ZOO in media is created in very stereotypical framework, which has not changed in the monitored period and we can not expect any change in the near future.
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Image: media construction of identity
Balounová, Šárka ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to clarify the principles of shaping the identity and image in the modern consumer society and explain the role of media in this process as well. In this thesis is used analytical comparative method. The whole work is divided into the theoretical and analytical part. The central theme of the first charter is the description of the characteristics of a modern consumer society. The second main thopic is the relationship of identity and image. In the third theoretical chapter is discussed the issue of media construction of reality. These problems are projected in the three approaches of opinion - Gilles Lipovetsky, the represenatatives of the Frakfurts School and Jean Baudrillard and finally opinion of Pierre Bourdieu. The analytical part of the thesis is concentrated on the application of the theoretical knowledge. As a specific example was selected advertising campaign Think You Can Text and Drive?, which was developed under the auspices of Oprah Winfrey, celebrity with the global reach. In the analytical part were received some essential arguments, which are summarized in the final chapter.
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Media representation of adultery and its participants from 1970s
Morávková, Jitka ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The aim of the diploma thesis Media Representation of Adultery and Its Participants From the 1970s is to analyze and describe the image of partner infidelity in selected Czech and Czechoslovak television series through the time and sociocultural context. The analyzed material and topic requires first an outline of the basic media theories, with focus on the theory of media construction of reality. Then follows the theoretical concept of partnership and adultery, at first seen through the optics of social context and then through the partnership itself, which helps us to understand the imaging analysis, models and stereotypes in the stories. The third theoretical chapter brings a brief description of the history of the Czechoslovak and Czech series, with an emphasis on the period since the 1970s accompanied by the theory of construction of reality in television series. We analyze three series - Nemocnice na kraji města, Život na zámku and Ordinace v růžové zahradě; our analysis is based on qualitative methods, specifically the naratological and discourse analysis, which helps us in the end to answer the defined research questions, to record the occurrence of certain models or stereotypes in the image of unfaithful characters, plots and other interesting phenomena within the social context of the series.
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