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The Proposal for Improving of the Marketing Mix in the Selected Company
Ďurkechová, Zuzana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.
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Information System Assessment and Proposal of ICT Modification
Ujhelyiová, Diana ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis focuses on the analysis and design of the information system of the small organization, which does not want to be named and is based in Slovakia. In the theoretical part I deal with basic knowledge - what is information, data and information system. In the practical part, the thesis specifies the information system of the company, strengths and weaknesses of the organization, risks and proposal of changes to increase the efficiency of work with the IS.
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Assessment of the Financial Situation in a Company
Kuchyňková, Barbora ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
This diploma thesis deals with evaluation of the financial situation of selected company between years 2012 - 2016. The theoretical part of this thesis deals with basic principles of financial and strategic analysis which create basis for elaboration of the practical part. The practical part analyzes the current state of the company using classic and modern methods of financial analysis. Based on findings in the practical part is evaluated overall financial situation of the company and recommendations are suggested to improve the current situation of the company.
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Business Development Study to Provide Customer Service
Wenigová, Anna ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.
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The Proposal for Improving the Marketing Mix in the Selected Company
Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part.
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