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Commercialization of residential buildings
Karásek, Jiří ; Vaňková, Lucie (referee) ; Hanák, Tomáš (advisor)
This thesis deals with the issue of commercialization of residential buildings. The theoretical part introduces the idea of the business cycle and its relation to economic crises. The theoretical part of this thesis also deals with the area of development and related financing and marketing development projects, which is applied subsequently to the practical part for the particular developer's residential project. In addition to the application of this theoretical knowledge is the analysis of a questionnaire survey among residential developers, which is the basis for analyzing the possibility of effective commercialization of residential development projects in the post-crisis period at different stages of the business cycle.
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Hyper-digitalization of the football environment from the point of view of the fans of the football club AC Sparta Prague
Novák, Filip ; Pergl, David (advisor) ; Tremčinský, Martin (referee)
The bachelor thesis deals with the influence of hyperdigitalization on the relationship between fans and AC Sparta Prague, a club participating in the highest Czech football competition. In the theoretical part of the thesis I define the concept of hyperdigitalization and the processes that come with the rapid development of digital technologies and communication tools. These include, for example, the naturalization of digital communication or the deterritorialization of the fandom. Furthermore, I discuss the methodology of my work, in which I use semi-structured in-depth interviews with Sparta fans to collect data. Among other things, the social network Twitter and the Sparta fan community operating there were used to select respondents. In the practical part, I analyse the generated data in chapters dealing with establishing a relationship with the club, consumption of digital content, traditional 'offline' fandom, the complications of digital technologies and the financial functioning of the club. The themes of the analytical chapters were developed primarily based on the categories emerging from the open coding results. Answers to the research questions and opportunities for further research are emerged in the final chapter.
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The Comic in Henry James' Fiction
Kudrna, David ; Roraback, Erik Sherman (advisor) ; Robbins, David Lee (referee)
The subject of this thesis is the study and interpretation of the interlacement of the world of comedy in several works of Henry James and the reflection in these fictions of certain specified problems and challenges of modern society which assist to bring forth the social ambience therein. In the author's opinion, the comedy in the said works of James, on the fundamental level, criticises and pokes fun at the evils of modern society and the characters who pay homage to them. The thesis argues that the comedy in the analysed works of Henry James satirizes several challenging, problematic socio-cultural and economic developments of contemporary modern times through the ridicule and stigmatization of the mostly despicable characters who, under the sway of these developments, perpetrate their negative influence on the lives of other characters in the selected works. To substantiate this argument the thesis looks at the following works of James: The Wings of the Dove, The Golden Bowl, The Portrait of a Lady, The Ambassadors, "The Turn of the Screw" and "The Beast in the Jungle." At the outset, the thesis outlines briefly several critical approaches to the comedy in James's works, comments on their validity, reveals the author's views, and points in the direction of the critical opinions and approaches...
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A development of traditional sports non-government organization: Sokol club Písek and its stakeholders
Thýnová, Klára ; Pospíšilová, Tereza (advisor) ; Navrátil, Jiří (referee)
Sokol, as one of the traditional mass special - interest organizations in the Czech republic relates on the tradition from the point of its foundation in 1862. Despite the fact that this organization proved to overcome several prohibitions its activities and to re-established, the modern period and its life style could be fatal for it. Especially the traditional program - universality is not as popular as so - called special sports among public neither donors. Because of that the thesis describes an attitude of selected groups of Sokol club's Písek stakeholders, and its opinions about the universality, the reference to a community, the strenght of communication, the real and potencial Sokol's benefit for a community, etc. The output of the thesis is proposing of the strategy for the work with particular members of community.
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The attitude of the Generation Z to the "indoorisation of outdoor sports"
Veselá, Jana ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The attitude of the Generation Z to the "indoorization of outdoor sports" Objectives: The main aim of my bachelor thesis is to clarify the attitude of the generation Z to the growing offer of outdoor sports in artificial, safe, and controlled conditions. Clarification of attitudes would lead to a better understanding of the wishes and preferences of the various participants belonging to the generation Z. Methods: The thesis uses the method of quantitative research, namely electronic questioning, which aims to determine the attitudes and motivation of at least 150 respondents, belonging to the Z generation. The set of respondents was thus determined by a partially influenced selection. Results: The result of the thesis can generally be formulated so that generation Z has a positive attitude to the indoorization of outdoor (lifestyle) sports. Generation Z appreciates the characteristics of both the indoor world and the natural environment. However, we can observe the tendency to prioritize indoor centres mainly on the basis of practical reasons, such as time and distance availability, better training efficiency, or the possibility of sports all year round, even in bad weather. The results showed that the respondents representing the generation Z are more active in an indoor environment in...
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Football and social modernization
Hanuš, Karel ; Duffková, Jana (advisor) ; Vinopal, Jiří (referee)
(English) This work deals with transformation of football (soccer) in process of social modernization and partially to influences of football on the modernization. A goal of this work is comprehension of basic dynamics of modern football which assumes combination of theoretical and historical approach. A core of the analysis (exploiting plurality of theoretical approaches) is aimed at situation in Europe (and particularly in England) which was crucial for general development. However, non-European regions are not neglected. Af first is the work focused on characterization of premodern team ball games from which later resulted modern football. Analytical framework comprises relation of football to four modernization trends and its selected displays: rationalization of society (creation of a formal rules, institutionalization of football and development of tactic), market generalization and expansion of economic system (commercialization of football including mass mediums), professionalization of players and particularities of football in state socialist countries), transformations of social bonds, identity and increase of nation states (nationalism and clubism) and displays of selected social inequalities in football and efforts to its change (class inequalities, global inequalities and gendered...
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"Nosotros no bailamos así": Salsa as globalized and commercialized phenomenon in the local context
Smutná, Petra ; Halbich, Marek (advisor) ; Skořepová, Zita (referee)
This thesis deals with the musical and dance style known as "Salsa" which roots can be traced to the Caribbean of Latin America. In this work, salsa is investigated as a global phenomenon in the local context of Prague and at the same time as a commercialized product. In terms of salsa as a global phenomenon, the work deals with the characteristics of salsa as a social dance in the local context and tries to trace its social functions. In addition to the effects of the commercialization and tropicalized ideas of salsa and Latin American cultures on its form, the thesis also touches on topics such as internal negotiation and external construction of Latin American identity (latinidad), which are related to salsa as a global phenomenon and its commercialization. The work is based on several months of ethnographic research and semi- structured interviews conducted mainly with salseros from Latin America, the Czech Republic and others, not only European countries. Key words: salsa, social dance, global phenomenon, commercialization, product, commodification of culture, Latin American identity, latinidad , tropicalization, imagination
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