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The use of Internet in business in Czech Republic: analysis
Tsarazon, Alana ; Sedláček, Jiří (advisor) ; Farník, Jan (referee)
This diploma thesis analyses the use of Internet in business in Czech Republic. The thesis is divided into several chapters, where the author briefly discusses the development of Internet infrastructure in Czech Republic and the history of Czech e-business. Furthermore the author discusses and analyses the use of Internet and related services and tools for business in Czech Republic. The payment systems and methods of Internet advertising are discussed and individually compared in a separate section of the thesis. Chapters 3 and 4 analyze current (February 2009) statistical data on Internet use in business in general and for the Internet advertising market in detail. Finally, the author points out some common mistakes entrepreneurs make regarding the use of Internet.
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Pay-Per-Click advertising in practice
Menšík, Michal ; Pour, Jan (advisor) ; Hajduček, Vladimír (referee)
Pay per click advertising has been a buzz word for some time now and this type of internet marketing has found an unshakable position in the advertising market. The internet company Google with its AdWords system speaks for all and is clear proof of the success of this advertising model. The biggest advantage of this type of advertising is that you can without problems monitor its results and therefore the return on investment can be easily monitored. Yet many companies, who use this form of promotion, do not actually use this advantage and just spend recklessly money in it. The aim of this work is to describe how to properly make such a campaign and then manage it so it brings the best possible results. This paper is divided into a general entry into this issue and then a practical component. In the chapters of the practical part the reader will learn how to prepare the campaign, measure its success and what conditions must be satisfied for making such campaign.
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Internet Marketing
Weida, Petr ; Rydzi, Daniel (advisor) ; Stříteský, Václav (referee)
The main aim of this work is to describe web development from marketing point of view. Less space for technological part has given the author the opportunity to focus more on the business point of view. The goal of the work is to describe how to create user-friendly web that would be appreciated by people and where they would come back to. Successful web is not based on secret technological tricks but on continuous and creative work. This thesis is based on many years of experience with webs of clients whom author has helped with the internet marketing. For example: company Internet Mall, one of the biggest internet merchants in the Czech Republic, could be named. The thesis is structured into three main parts. Firstly, preparatory work and building of the web is described. Secondly, promotion of the web, gaining users and motivating them to return is discussed. Lastly, search engine Morfeo is analyzed and it is used as an example of how search engines generally work and how do they sort pages.
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Keyword analysis in search engine optimization
Kovařík, Tomáš ; Stříteský, Václav (advisor) ; Novotný, Michal (referee)
Keyword analysis is described as an important tool of internet marketing and a part of search engine optimization (SEO). The main goal is a detailed description of methods used in keyword analysis and search engine optimization. Choice of keywords is crucial to finding a company and its website on the internet today. Keyword analysis is used for optimization of an existing website and the list of recommended keywords is included.
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On-line marketing forecast
Dvorská, Monika ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This document deals with new on-line marketing developments and their forecast. It is divided into three parts, whereas the first one describes particular types of traditional advertisement media and assess their pro-and-con. It focuses also on methods that we are meet with in the on-line world technologies. The second part analyses new on-line marketing developments, outlines the ways and means that are provided by the newest technologies, shows the potential of social web sites and the possible ways to use the contests. It also deals with web TV and its benefits from the marketing point of view. The third part is to outline the development of the on-line marketing, namely related to the traditional media and under itself. The prognosis is made by own experiences, opinions of skilled managers and conferences that are concerned with this topic. At the end of the document there are the possible barriers for development of the online marketing including the legislative ones.
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Web Analytics for E-Commerce
Jašek, Pavel ; Jandoš, Jaroslav (advisor) ; Plotěný, Luboš (referee)
This thesis covers all main aspects of web analytics. Basic concepts, sources of data and the ways to make actionable decisions are mentioned. Web analytics market is considered by two point of views: as a market of software analytical tools and a market of web analysts. The main goal of this thesis is to describe the concepts and the usage of key metrics that are useful for e-shops. Aspect of using web analytics for internet marketing and the principles of geographic location of users are described.
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Internet marteting and ICT in Vietnam
Nguyen, Anh Tuan ; Štědroň, Bohumír (advisor) ; Kratochvil, Milan (referee)
The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam.
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